

MicroConf On Air
Rob Walling
Welcome to the MicroConf Podcast!
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Episodes
Mentioned books

Mar 8, 2023 • 26min
MicroConf Refresh Episode 66: Capterra as an Acquisition Channel with Eran Galperin
In this audio from MicroConf Remote 5.0, Eran Galperin, founder of GymDesk, chats with Rob Walling about leveraging Capterra to find more customers for your SaaS app.
Links from the Pod:
Get your ticket for MicroConf Remote 6.0
Eran Galperin | Twitter
GymDesk
Get the slides from this talk
GymDesk's Capterra Page

Mar 1, 2023 • 29min
MicroConf Refresh Episode 65: Battle Tested Methods for Getting More Signups Without More Marketing with Gia Laudi
In this talk from MicroConf Remote 5.0, Gia Laudi of Forget the Funnel walks through using customer surveys and Jobs to Be Done interviews to discover how your product helps your best customers, so that you can find more of those ideal customers.
Links from the Pod:
MicroConf Remote 6.0: March 21 + 22, 2023 | 11:00 AM - 12:30 PM ET
Gia Laudi | Twitter
Forget the Funnel
Get the slide deck

Feb 22, 2023 • 54min
MicroConf Refresh Episode 64: The 7-Figure To Do List: 31 Tactics To Level-Up Your Business In 60 Minutes or Less with Rob Walling
In this talk from MicroConf Growth US 2022, Rob Walling walks through 31 quick tactics for that get outsized results in your business. The tactics are broken up into the following categories:
Growth
Product
Productivity
Operations
Get the slide deck here:
Links from the Pod:
MicroConf US 2023
Get the slide deck here
Watch this talk with slides on YouTube
Rob Walling I Twitter

Feb 15, 2023 • 13min
MicroConf Tactics: If I Had To Start Over, Here's 3 Steps I'd Take to $1M+ Revenue
If Rob was starting over today, here's 3 steps he'd take to $1M+ revenue.
In this audio from a recent YouTube video, Rob breaks down his stair step approach to bootstrapping a SaaS business. Check out his original article here: The Stair Step Method of Bootstrapping
Links from Pod:
List of SaaS Marketplaces
Episode 612 of Startups for the Rest of Us
Start Small, Stay Small
Watch the video version on YouTube
Subscribe to our YouTube Channel

Feb 8, 2023 • 14min
MicroConf Tactics: Validate Your SaaS Idea FAST (Step-by-Step SaaS Validation Process)
In under a month, you can validate your SaaS idea with this step-by-step SaaS idea validation process. This process is the perfect way to gather traffic and to see how many people are going to be interested in your product so you can decide if your idea is worth pursuing.
In this audio pulled from a recent YouTube video, Rob Walling explains the process he would take to validate a new SaaS idea.
Links from this episode
The SaaS Playbook
Watch the video version on YouTube
Subscribe to our YouTube Channel

Feb 1, 2023 • 46min
MicroConf Refresh Episode 63: Ending Well: The Complex Psychology of Exiting Your Company with Dr. Sherry
In this talk from MicroConf US 2022, Dr. Sherry Walling gives a keynote about the hard, less often talked about aspects of exiting a business.
It's important to mentally prepare for an selling your business and she delivers a masterclass on going through the process with grace.
Want to attend the next MicroConf to see talks like this? Head to microconf.com/events
Links from this pod:
Dr. Sherry Walling I Twitter
MicroConf US 2023- Denver, CO April 16-18

Jan 30, 2023 • 6min
Bonus Episode: Mastermind Matching Applications Are Open
Mastermind Matching applications are now open.
Whether you are in the process of validating your SaaS idea and looking for product-market fit to finding a scalable marketing channel, or maybe you are looking for an extra dose of accountability and support as you grow the company, joining a mastermind can help.
With hundreds of successful matches under our belt, we have brought together founders from all walks of life, from over 50 countries across 20 time zones, with a collective $150M+ in ARR.
To do this, we focus on a number of key data points to get a feel for each entrepreneur’s experience level, expectations, work and personality styles, and other key criteria that allow us to make informed matches, including:
Location
Time zone
Language
Experience Level
Current Revenue Level
Goals
Skill Set
Industry served
Whether or not this is your first business
If you already have 1 or more established businesses (like an agency) and building a SaaS as a 2nd business, etc.
We’ve also made some big updates to the content in our mastermind program, including adding a series of 3 mentor sessions to tackle topics and challenges you are likely to experience based on where you are currently at with your business. These mentor sessions range from how to structure and get the most value out of your mastermind to mastering customer interviews, building a marketing flywheel, and hiring and onboarding your first few employees.
For those of you who sign up for a mastermind and are doing more than $500k in ARR, you’ll be invited to attend three virtual office hours with Rob Walling, Co-Founder of TinySeed + MicroConf & Einar Vollset, Co-Founder of TinySeed.
Links from the Show:
MicroConf Masterminds

Jan 25, 2023 • 13min
MicroConf Tactics: B2B vs B2C SaaS - Which Is More Profitable?
Should you build a B2B or B2C business model? What are the main differences between B2B and B2C SaaS?
In this audio pulled from a recent YouTube video, Rob explains how business-to-business and business-to-consumer SaaS models work and which will make you the most profit... Choose wisely.
Links from the pod:
MicroConf Mastermind Matching
Watch this video on YouTube
Subscribe to the MicroConf YouTube Channel

Jan 18, 2023 • 18min
MicroConf Refresh Episode 62: Baking Marketing into Your Product Roadmap
In this talk from MicroConf US 2022, Patty Radford Henderson gives an attendee talk about how to integrate marketing into the different phases of building a business.
Want to attend the next MicroConf? Head to microconf.com/events
Links from this pod:
MicroConf US 2023- Denver, CO April 16-18
MicroConf Mastermind Matching
Watch this video on YouTube
Subscribe to the MicroConf YouTube Channel

Jan 11, 2023 • 12min
MicroConf Tactics: SaaS Marketing Strategies Your Competitors Use To Crush You
Don't know what marketing tactics to use? Your competitors do and the are crushing you because of it.
In this audio from a recent YouTube video, Rob walks through 7 ways for marketing SaaS to add to your arsenal if you're not using these yet.
Links from the pod:
Watch this video on YouTube
Subscribe to the MicroConf YouTube Channel