

MicroConf On Air
Rob Walling
Welcome to the MicroConf Podcast!
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Episodes
Mentioned books

Jul 17, 2024 • 32min
MicroConf Tactics: How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit
Ben Chestnut, co-founder of Mailchimp joins Rob Walling on the stage at MicroConf US 2024 in Atlanta. They discuss Mailchimp's origin as a side project from a web consulting firm, its accidental yet pivotal adoption of the freemium model, and the company's growth to a $12 billion exit.
Ben shares insights on scaling the business, emphasizing the importance of operational excellence and fostering a creative culture. He also reflects on the challenges of serving small businesses versus enterprise clients and the decision not to develop a customer success team.
Links from the Pod:
Watch this video on YouTube
Join us in MicroConf Connect
Upcoming MicroConf Events
This Is How Apple Rolls
Intuit to Acquire Mailchimp
Subscribe to the MicroConf YouTube Channel

Jul 3, 2024 • 13min
MicroConf Tactics: 12 Ways to Make Money with CODING
If you're a programmer, your skillset in coding can open the door to entrepreneurship. Whether you dream of building products, teaching others, or starting a SaaS, here are 12 ways that you can start making money. Following the Stair Step Method of Bootstrapping can help you turn your side income into a full-blown business over time.
Links from the Pod:
Watch this video on YouTube
75+ SaaS Marketplaces
The Stair Step Method of Bootstrapping
TinySeed
Startups For the Rest of Us Episode 688
Programming With Mosh
Theo - t3․gg
Subscribe to the MicroConf YouTube Channel

Jun 19, 2024 • 10min
MicroConf Tactics: Vertical SaaS vs Horizontal SaaS - Which is More Profitable?
If you operate a B2B SaaS company, you typically fit into one of two categories: vertical SaaS or horizontal SaaS. But which category is superior? For those in the early stages of a SaaS venture and unfamiliar with these distinctions, this video will help you decide which direction to go with your SaaS business.
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
MicroConf Connect
Watch this video on YouTube
The SaaS Playbook
TinySeed
Start Small, Stay Small
Subscribe to the MicroConf YouTube Channel

Jun 12, 2024 • 13min
MicroConf Tactics: Reacting to MOST CONTROVERSIAL Opinions About Startups on X
I asked SaaS founders on X, "What's your most controversial opinion about building startups?"... Watch as I dig through the responses and respond to the wildest ones. Some are spot on, some are, well.... you'll see ;)
Links from the Pod:
Last Chance to Apply for MicroConf Masterminds!
Watch this video on YouTube
MicroConf Scholarship Program
Controversial Startup Opinions
Subscribe to the MicroConf YouTube Channel

Jun 5, 2024 • 17min
MicroConf Tactics: Use This PROVEN Formula to Validate Your Next Startup Idea
If you're an aspiring founder with a startup idea, learn the precise steps to validate your product effectively and avoid wasting time on the wrong things. By following this proven startup validation framework, you'll ensure that your efforts are focused on building a SaaS product that meets market needs and resonates with your target audience.
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
MicroConf Mastermind Program
Watch this video on YouTube
SFTROU Episode 628
SFTROU Episode 589
How To Create An MVP (Minimum Viable Product) Step by Step
MicroConf Connect
Start Small Stay Small by Rob Walling
Deploy Empathy by Michele Hansen
Subscribe to the MicroConf YouTube Channel

6 snips
May 29, 2024 • 12min
MicroConf Tactics: How To Create An MVP - STEP BY STEP
Got a SaaS idea? Learn how to transform it into a Minimum Viable Product with a step-by-step roadmap. Discover innovative techniques like human automation and no-code solutions for MVP development. Hear about the success story of Zappos and the importance of early validation in refining your product. Plus, get insight into a million-dollar SaaS exit that stemmed from a unique MVP approach. Perfect for aspiring entrepreneurs!

7 snips
May 22, 2024 • 11min
MicroConf Tactics: 5 Micro SaaS Ideas I Can't Believe No One's Built Yet
Discover five innovative micro SaaS ideas waiting to be developed within the Monday.com app marketplace. The discussion highlights unexplored niches that offer significant potential for aspiring entrepreneurs. Learn how to tailor solutions to user needs while maximizing existing platforms for efficient development. Plus, find out how to stay ahead in the competitive SaaS landscape!

May 15, 2024 • 19min
MicroConf Tactics: He Built a No Code SaaS Over $1M / Year, Here’s How...
If you're considering building a no-code solution for your business, you won't want to miss this insightful interview! Join Chad Sakonchick, the visionary founder of Better Legal, as he shares the remarkable journey of achieving over $1,000,000 in Annual Recurring Revenue (ARR) with a no-code SaaS platform.
Episode Sponsor:
This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf
Links from the Pod:
MicroConf Connect
Watch this video on YouTube
BetterLegal
Join Us for MicroConf Remote
Bubble
Subscribe to the MicroConf YouTube Channel

May 8, 2024 • 9min
MicroConf Tactics: 6 Amateur Mistakes That TANK SaaS Success Avoid These!
Software as a service (SaaS) stands out as one of the most lucrative business models today. If you're aiming to venture into SaaS and establish your startup, it's crucial to avoid these six common mistakes that can hinder your success.
Links from the Pod:
Watch this video on YouTube
The SaaS Playbook
The Startups For the Rest of Us Podcast
Join Us for MicroConf Remote
TinySeed
Subscribe to the MicroConf YouTube Channel

7 snips
May 1, 2024 • 17min
MicroConf Tactics: How To Choose a Name for Your Business, Startup, Brand, Product
Choosing a name for your business can make or break your brand. Discover essential best practices to ensure your name resonates and endures. Learn about the risks of bad name choices and the importance of easy spelling and pronunciation. Hear anecdotes about navigating the tricky terrain of domain names and trademarking. Delve into memorable examples and avoid common pitfalls that could limit your future opportunities. A strong name isn’t just catchy; it’s strategic for your growth!