MicroConf On Air MicroConf Tactics: 5 Small Changes To Improve Your SaaS Product FOREVER
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Sep 25, 2024 Discover five tactical changes to elevate your SaaS product, from refining pricing strategies to enhancing your onboarding process. Learn how understanding your Ideal Customer Profiles can revolutionize your marketing efforts. The discussion emphasizes the vital role of customer success, demonstrating how proactive engagement can boost conversion rates and sales. Tune in for real-world insights that can unlock new growth and improve your product's market fit!
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Optimize Pricing and Plans
- Revisit your pricing strategy and ensure your tiers are spaced apart significantly, ideally doubling each time.
- Offer annual plans with discounts to improve cash flow and accelerate growth.
Reduce Sign-Up Friction
- Simplify sign-up flows by shortening forms and removing email verification barriers early.
- Add social sign-ins and carefully weigh whether to require credit cards upfront.
Enhance Onboarding Experience
- Track your onboarding and activation metrics closely to understand where users drop off.
- Improve onboarding with product tours, welcome email series, behavior-triggered emails, and in-app chat.