

MicroConf On Air
Rob Walling
Welcome to the MicroConf Podcast!
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Episodes
Mentioned books

Aug 19, 2021 • 28min
Joining a Remote Startup Accelerator with Tony Chan
Coming to you in the last 24 hours to apply for TinySeed!
Learn what joining a remote startup accelerator is like from Tony Chan, co-founder of CloudForecast.io, who was accepted into the Spring 2021 batch of TinySeed, the MicroConf Startup Accelerator and Fund.
https://microconfonair.com
Tony is a member of the MicroConf Connect community from launch and has been building CloudForecast, an AWS cost management tool that helps engineering teams monitor and eliminate wasted spend without spending. He is a 3x applicant to TinySeed, having applied over each of the application rounds.
TinySeed is currently accepting applications for the Fall 2021 batch of companies that we will welcome into our accelerator. If you'd like to apply, head over to https://tinyseed.com/apply
YouTube Video Vault
MicroConf Connect ➡️ http://microconfconnect.com
Twitter ➡️ https://twitter.com/MicroConf
E-mail ➡️ support@microconf.com
MicroConf 2021 Headline Partners
Stripe
https://stripe.com
Twitter ➡️ https://twitter.com/Stripe
Hey
https://hey.com
Twitter ➡️ https://twitter.com/heyhey

Aug 18, 2021 • 27min
MicroConf Refresh Episode 34: How to Survive Building a Business and a Family at the Same Time Jeppe Liisberg
Featured in this week's episode are two of our Attendee Talks, which were selected by the audience at MicroConf Europe:
How to Survive Building a Business and a Family at the Same Time
Jeppe Liisberg
"I am a father of three. I have a startup that is almost break-even and has been so for years. I have a job to make ends meet. I'm struggling but coping. I'll be talking about creating and maintaining a sustainable work-life balance in this context. You've heard it before: there's an opportunity in every crisis. I've been spending time practising that, building a startup and a family at the same time. I'll be talking about the hard prioritisations you have to make every day. And about adjusting ambition, balancing personal goals and values along the way. I'll be giving tips and tricks to cope with stress, conflict and motivation."
A Frank Talk About Fear and How to Deal With It
Sergey Koltov
"In the beginning of this year I moved to another country; my wife and I are expecting our first baby in a few months; a revenue growth is slower than I expected, and so on, and so on. As an owner of a small self-funded startup, I constantly feel pressure but this year has become the hardest ones. The fear of failure started hindering my abilities to make good decisions. In June I started to fight back. I'm still far from overcoming it, but there is a good progress. In this talk, I will share what I learned in the last few months, why it is important to deal with fear on a regular basis, and what practices I use or experimented with."
http://microconf.com
#microconf #microconfeurope2019
MicroConf Europe 2019 - Attendee Talk
MicroConf Connect → http://microconfconnect.com
Twitter → https://twitter.com/MicroConf
E-mail → support@microconf.com
MicroConf 2021 Headline Partners
► Stripe https://stripe.com
Twitter → https://twitter.com/Stripe
► Hey https://hey.com
Twitter → https://twitter.com/heyhey

Aug 16, 2021 • 1h 4min
MicroConf On Air: Bonus Episode: TinySeed Fall 2021 SaaS Accelerator Application Info Session
The application for TinySeed’s Fall 2021 SaaS accelerator batch of startups will open for two weeks starting on August 9th, 2021.
Watch the video recording of the Fall 2021 Batch Info Session here: https://youtu.be/6dqTClonO2Y
Interested in applying? Join us for an info session with the TinySeed team to talk about the application process, what to expect as a member of TinySeed, and some of the things we are looking for in companies we welcome into the fold.
https://tinyseed.com
#tinyseed
We’ve written a few posts that might be helpful if you’re considering applying:
— Our Fall 2021 application announcement: https://tinyseed.com/latest/tinyseeds-fall-2021-application-announcement
— Preview our Fall 2021 application and requirements in this overview: https://tinyseed.com/latest/2021-application-preview
— Curious about what it's like being a TinySeed founder?
Part 1 - https://tinyseed.com/latest/whats-it-like-being-a-tinyseed-founder
Part 2 - https://tinyseed.com/latest/part-2-tinyseed-founder

Aug 11, 2021 • 29min
Ask Us Anything: MicroConf Edition with Xander Castro
Watch the video recording at https://youtu.be/eRbQOuuW-FQ
MicroConf has been around for a decade now and do we have some stories. If you've ever had any questions about what it takes to produce MicroConf, how we pivoted from an in person event to a digital community, or any other random question you have about MicroConf in general, we'll get those answered for you.
https://microconfonair.com
Xander Castro is the Events Director for MicroConf. He joined the team back in 2014 as a freelance coordinator and has been producing MicroConf and MicroConf Europe ever since. In 2019, Xander was hired as a full time producer for the MicroConf and TinySeed team and has lead the charge on the expansion of the MicroConf brand, community, and digital presence ever since.
MicroConf Connect ➡️ http://microconfconnect.com
Twitter ➡️ https://twitter.com/MicroConf
E-mail ➡️ support@microconf.com
MicroConf 2021 Headline Partners
Stripe
https://stripe.com
Twitter ➡️ https://twitter.com/Stripe
Hey
https://hey.com
Twitter ➡️ https://twitter.com/heyhey

Aug 4, 2021 • 43min
MicroConf Refresh Episode 33: Lessons From the Field 5 Proven Strategies for Faster Growth Rob Walling MicroConf Europe 2019
In this talk at MicroConf Europe 2019, Rob Walling (TinySeed, previously founder at Drip) covers five specific marketing tactics that are working for SaaS companies today.
https://microconf.com
#microconf #microconfeurope2019
Check out Rob’s MicroConf speakers page for more talks: https://microconf.com/speakers/rob-wa... Rob's homepage → https://robwalling.com
MicroConf Connect → http://microconfconnect.com
Twitter → https://twitter.com/MicroConf
E-mail → support@microconf.com
MicroConf 2021 Headline Partners
► Stripe
https://stripe.com
Twitter → https://twitter.com/Stripe
► Hey
https://hey.com
Twitter → https://twitter.com/heyhey

Jul 22, 2021 • 37min
MicroConf Refresh Episode 32: Victories & Tragedies The 3 Year Journey Building Balsamiq Cloud Peldi Guilizzoni MicroConf Europe 2019
Build a SaaS app!" they said... "It'll be great!" they said...it turns out, running an online service Is a big pain in the SaaS. In this talk I will tell you all about designing, building, selling, scaling, maintaining and supporting balsamiq.cloud, the online version of Balsamiq Wireframes. I'll focus on 'the things they don't tell you' and even give you the dirt about a massive data-loss incident from May 2018. Fasten your seatbelts, there will be turbulence!
---
Giacomo 'Peldi' Guilizzoni is a programmer turned entrepreneur, who founded Balsamiq in 2008 and has been learning how to run and grow the company ever since. He has spoken at Microconf a few times along the way, to share his learnings and, mostly, his mistakes. He still loves to code, when he's allowed to by his team. :)
Check out Peldi’s MicroConf speakers page for more talks → https://microconf.com/speakers/peldi-...
https://microconf.com
#microconf #microconfeurope2019
MicroConf Europe 2019
MicroConf Connect → http://microconfconnect.com
Twitter → https://twitter.com/MicroConf
E-mail → support@microconf.com
MicroConf 2021 Headline Partners
► Stripe https://stripe.com
Twitter → https://twitter.com/Stripe
► Basecamp
https://basecamp.com

Jul 21, 2021 • 28min
Bootstrapping VEED to $5M ARR with Sabba Keynejad
When Sabba Keynejad started VEED, he knew that he wanted to build the company as a bootstrapped business. Founded in 2018, the business has been growing steadily over the past 3 years, and with the boom in video content over the past year and a half, the impact was palpable.
https://microconfonair.com
MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@microconf.com MicroConf 2021 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey

Jul 14, 2021 • 27min
Moving from An Agency Model to SaaS to Expand Your Bandwidth with Molly Wolchansky
When you find yourself consulting on number of client projects, as a solo consultant, you might run into bandwidth issues that can slow your growth. Learn how Molly took her experience marketing for Real Estate Agencies and applied a subscription based SaaS model to that framework, allowing her to erase the boundaries and limits time placed on her.
https://microconfonair.com
Molly Wolchansky is the founder of The Agent Nest, a SaaS that provides print and social media marketing content for real estate agents. Before starting her SaaS, she ran a marketing company, published multiple poetry books through her publishing company, wrote plays that were produced around Dallas, created handmade gifts for her Etsy shop, copyedited novels for a publisher, freelanced for Texas magazines, read incoming new scripts at a production company, and even wrote a children's book called The Cactus and the Balloon. The Agent Nest's debut was in 2020, and ever since its opening her company's monthly recurring revenue has continued to climb. At this trajectory, she will become the number one real estate marketing tool in the industry in a year.
8:06 - So your real estate marketing agency was able to serve 10-15 high touch customers - when did you realize that creating a self service tool could increase your bandwidth and revenue opportunities.
11:36 - What tools have you used to build The Agent Nest’s offering?
16:58 - How did you create your content library?
19:24 - Have you had any issues with people pirating your content?
27:23 - How have you kept your templates and tools fresh?
The Agent Nest Twitter Account ➡️ https://twitter.com/theagentnest
The Agent Nest ➡️ https://theagentnest.com
MicroConf Connect, join the conversation ➡️ http://microconfconnect.com
Twitter ➡️ https://twitter.com/MicroConf
E-mail ➡️ support@microconf.com
MicroConf 2021 Headline Partners
Stripe
https://stripe.com
Twitter ➡️ https://twitter.com/Stripe
Hey
https://hey.com
Twitter ➡️ https://twitter.com/heyhey

Jul 7, 2021 • 34min
MicroConf Refresh Episode 31: How to Build Buzz & Backlinks on a Bootstrap Budget Irina Nica MicroConf Europe 2019
In this recording, Irina Nica (Senior Marketing Manager at HubSpot) goes over how to build buzz and backlinks on a bootstrapped budget. Irina is in charge of the Hubspot's off-site SEO Strategy, including content promotion, influencer outreach, and link building. Prior to joining HubSpot, Irina was the Marketing Manager of SEOmonitor.com – an award-winning SEO tool for agencies.
MicroConf Europe 2019
#microconf #microconfeurope2019
https://microconf.com
MicroConf Connect → http://microconfconnect.com
Twitter → https://twitter.com/MicroConf
E-mail → support@microconf.com
MicroConf 2021 Headline Partners
► Stripe https://stripe.com
Twitter → https://twitter.com/Stripe
► Hey https://hey.com
Twitter → https://twitter.com/heyhey

Jun 23, 2021 • 36min
MicroConf Refresh Episode 30: Taking Down the Search Giants Helen Pollitt MicroConf Europe 2019
Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs. Key takeaways include:
• How to develop SEO strategies to outrank the industry giants • Standing out in the organic search results even when you’re not in first place
• Getting your share of the search real estate
• How to conduct competitor research to fuel your SEO campaign
• Discover the foundations for building an SEO campaign that helps you gain a bigger share of the market with a start-up’s budget.
If you are going against huge brands in the search results then you can’t miss this talk.
MicroConf Europe 2019
#microconfeurope2019 #microconf
https://microconf.com
MicroConf Connect → http://microconfconnect.com
Twitter → https://twitter.com/MicroConf
E-mail → support@microconf.com
MicroConf 2021 Headline Partners
► Stripe https://stripe.com
Twitter → https://twitter.com/Stripe
► Hey https://hey.com
Twitter → https://twitter.com/heyhey