

MicroConf On Air
Rob Walling
Welcome to the MicroConf Podcast!
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Episodes
Mentioned books

Nov 4, 2021 • 17min
Bonus Episode: The 2021 TinySeed Batch Announcement
TinySeed, MicroConf's venture fund and SaaS accelerator, is launching their Fall 2021 accelerator batch this week.

Nov 3, 2021 • 30min
MicroConf On Air: Bootstrapping v. Venture Capital - What is the Right Move?
Should you bootstrap your business or get venture capital? If you're a bootstrapping startup and things get tight, you may consider vc funding for startups instead. But is it the right move? Or maybe you did get venture capital, and now you're wishing you hadn't. In today's video, I'll help you understand both options so you can make the best decision for your SaaS business or startup.
What to Watch Next:
Designing the Ideal Bootstrapped SaaS ➡️ https://bit.ly/ideal-bootstrapped-saas
Building Your First Bootstrapped SaaS: The Ultimate Playlist ➡️https://bit.ly/build-your-first-saas
https://microconfonair.com
MicroConf Connect ➡️ http://microconfconnect.com
E-mail ➡️ support@microconf.com MicroConf 2021
Headline Partners
Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe
Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey

Nov 1, 2021 • 2min
Bonus: The 2022 State of Independent SaaS Survey is Live
We need your help! The 2022 State of Independent SaaS Survey is now live and we need as many eligible founders of B2B SaaS businesses to complete the survey. This survey will be used to create our third annual State of Independent SaaS report, offering recommendations, insights, and pitfalls critical to planning for a future in B2B SaaS.
Venture funded businesses have a wealth of research and data helping them make decisions about the next steps they should take with their business - our community and niche of indie funded SaaS businesses shouldn't miss out on these best practices.
Fill out the 2022 State of Independent SaaS survey today!
microconf.com/state-of-indie-saas

Oct 27, 2021 • 36min
MicroConf Refresh Episode 41: Founder Led Sales with Sujan Patel
Sujan is the founder of Mailshake and knows a few things about outbound sales. Sales shouldn't be scary. He covers 3 different strategies for leading sales as a founder, and offers some tips on how to maximize your conversions without burdening your in house resources.
Fill out the State of Independent SaaS report now at stateofindependentsaas.com and be entered into a drawing for a VIP MicroConf Growth US pack, including a ticket to the conference, up to $750 in airfare, and accommodations during the conference!

Oct 6, 2021 • 32min
MicroConf Refresh Episode 40: Become the Wise Advisor with Mike Ritchie
Platforms like Quora, Stack Overflow and Clarify.fm let you becoming the wisest, most sage advisor across the land. In this conversation between Mike and Rob, Mike will share how he tapped into authority building platforms to reach their earliest customers by providing insights and solutions to potential customers.

Sep 29, 2021 • 26min
MicroConf Refresh Episode 39: Transform Your Technical Documentation into A Content Marketing Engine with Natalie Luneva
You know that you need product documentation to help your users level up their XP and get the most out of your SaaS. But did you know that you could also evolve your documentation to work harder as a lead magnet? Natalie will take you on an expert mode journey in converting these somewhat boring, mandatory pieces of copy into a content marketing strategy that makes it easier for your customer to find you.

Sep 22, 2021 • 39min
MicroConf Refresh Episode 38: Fill Your Lobby with Partners That Can Refer Your SaaS with Leonardo Barrientos Persico
It always helps to have a team behind you as you begin your next mission. Creating a partnership program with likeminded organizations and communities is a great way to get your product in front of potential customers and critical users. Leonardo will focus on his experience working with Start-Up Chile, 500 Startups México and others to help drive most of Lexgo’s early stage revenue.

Sep 15, 2021 • 31min
MicroConf Refresh Episode 37: The AppSumo Treasure Trove with Ruben Gamez
A conversation between Ruben Gamez and Rob Walling. Learn how Ruben maxed out the benefits of his AppSumo offer, what customizations are needed to improve your posts, and the points to back up these recommendations.

Sep 8, 2021 • 55min
MicroConf Refresh Episode 36: Reaching the Top of Product Hunt with Derrick Reimer
Living at the #2 Spot on ProductHunt for January 2021, Derrick will take you on a look behind the success of his launch with SavvyCal.

Sep 1, 2021 • 20min
MicroConf Refresh Episode 35: Early Stage SaaS Marketing with Rob Walling
An overview on early stage SaaS and software marketing strategies that can help you find your first customers.
https://microconfremote.com
MicroConf Connect ➡️ http://microconfconnect.com
Twitter ➡️ https://twitter.com/MicroConf
E-mail ➡️ support@microconf.com
MicroConf Remote 2.0 Technology Sponsor
Quietlight Brokerage
https://quietlight.com/
Captioning Made Possible By:
Balsamiq
https://balsamiq.com
MicroConf 2021 Headline Partners
Stripe
https://stripe.com
Twitter ➡️ https://twitter.com/Stripe
Hey
https://hey.com
Twitter ➡️ https://twitter.com/heyhey