MicroConf On Air

When Sabba Keynejad started VEED, he knew that he wanted to build the company as a bootstrapped business. Founded in 2018, the business has been growing steadily over the past 3 years, and with the boom in video content over the past year and a half, the impact was palpable. https://microconfonair.com MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️ https://twitter.com/MicroConf E-mail ➡️ support@microconf.com MicroConf 2021 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey

When you find yourself consulting on number of client projects, as a solo consultant, you might run into bandwidth issues that can slow your growth. Learn how Molly took her experience marketing for Real Estate Agencies and applied a subscription based SaaS model to that framework, allowing her to erase the boundaries and limits time placed on her.  https://microconfonair.com Molly Wolchansky is the founder of The Agent Nest, a SaaS that provides print and social media marketing content for real estate agents. Before starting her SaaS, she ran a marketing company, published multiple poetry books through her publishing company, wrote plays that were produced around Dallas, created handmade gifts for her Etsy shop, copyedited novels for a publisher, freelanced for Texas magazines, read incoming new scripts at a production company, and even wrote a children's book called The Cactus and the Balloon. The Agent Nest's debut was in 2020, and ever since its opening her company's monthly recurring revenue has continued to climb. At this trajectory, she will become the number one real estate marketing tool in the industry in a year.   8:06 - So your real estate marketing agency was able to serve 10-15 high touch customers - when did you realize that creating a self service tool could increase your bandwidth and revenue opportunities. 11:36 - What tools have you used to build The Agent Nest’s offering?  16:58 - How did you create your content library? 19:24 - Have you had any issues with people pirating your content? 27:23 - How have you kept your templates and tools fresh? The Agent Nest Twitter Account ➡️ https://twitter.com/theagentnest The Agent Nest ➡️ https://theagentnest.com   MicroConf Connect, join the conversation ➡️ http://microconfconnect.com Twitter ➡️  https://twitter.com/MicroConf E-mail ➡️ support@microconf.com   MicroConf 2021 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe   Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey

In this recording, Irina Nica (Senior Marketing Manager at HubSpot) goes over how to build buzz and backlinks on a bootstrapped budget. Irina is in charge of the Hubspot's off-site SEO Strategy, including content promotion, influencer outreach, and link building. Prior to joining HubSpot, Irina was the Marketing Manager of SEOmonitor.com – an award-winning SEO tool for agencies. MicroConf Europe 2019 #microconf #microconfeurope2019 https://microconf.com MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@microconf.com MicroConf 2021 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Hey https://hey.com Twitter → https://twitter.com/heyhey

Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs. Key takeaways include: • How to develop SEO strategies to outrank the industry giants • Standing out in the organic search results even when you’re not in first place • Getting your share of the search real estate • How to conduct competitor research to fuel your SEO campaign • Discover the foundations for building an SEO campaign that helps you gain a bigger share of the market with a start-up’s budget. If you are going against huge brands in the search results then you can’t miss this talk. MicroConf Europe 2019 #microconfeurope2019 #microconf https://microconf.com MicroConf Connect → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@microconf.com MicroConf 2021 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Hey https://hey.com Twitter → https://twitter.com/heyhey

Andy Ayim talks about how mental models can help us to make different types of decisions. And how, by using specific frameworks, we can focus on solutions that aren’t immediately obvious. https://microconf.com #microconf #microconfeurope 2019 MicroConf Europe 2019 Join our exclusive community for SaaS founderss → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@microconf.com MicroConf 2021 Headline Partners ► Stripe https://stripe.com Twitter → https://twitter.com/Stripe ► Hey https://hey.com Twitter → https://twitter.com/heyhey

Bootstrapping V. Venture Capital. This is an ongoing discussion in the SaaS startup community for the last decade . The question is less about the how, and more often about the why and when. MicroConf has always advocated for self-funding and customer centered entrepreneurship, while venture capital can be a chase for profit. We're chatting this week with Hana Mohan, founder of MagicBell.io (https://magicbell.io) about her experience bootstrapping her last company (SupportBee) to $45K MRR and deciding to accept YC funding in 2021 after her exit. Hana is the co-founder & CEO of MagicBell. She is a proud transgender woman who is passionate about empowering women & other minorities. She lives in Barcelona with her two cats. MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ support@microconf.com MicroConf 2021 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Heyhttps://hey.comTwitter ➡️ https://twitter.com/heyhey

Entrepreneurship is moving at a breakneck speed to keep ahead of the curve and create without getting overtaken by your nearest competitor.  If you aren't learning the market your business serves and the intricacies of it's consumers quickly, then you'll never keep up with their needs.   Anders Thue Pedersen experienced that outpacing while he was building his last business, TimeBlock.  Learn how changed his mindset to a constant state of curiosity and how he is applying that framework to his new product, Mælt.co. Inspiration ➡️ https://twitter.com/andersthue/status...​ MicroConf Connect ➡️ http://microconfconnect.com​ Twitter ➡️  https://twitter.com/MicroConf​ E-mail ➡️ support@microconf.com This episode is sponsored by Rewardful, turning your biggest fans into your best marketers. Get 30% off your first 3 months by heading to https://getrewardful.com/startups​ Offer expires May 31st. MicroConf 2021 Headline Partners Stripe https://stripe.com​ Twitter ➡️ https://twitter.com/Stripe​   Hey https://hey.com​ Twitter ➡️ https://twitter.com/heyhey​      

We’re fortunate to be continuously amazed by the quality and number of applicants for TinySeed’s annual accelerator program: https://tinyseed.com #tinyseed In total, we’ve received nearly 2,000 applications across our three accelerator batches. And with each successive batch, the quality of applications has grown alongside the percentage of companies with higher revenue. This round’s batch is also our most international to date, with seven founders based outside the U.S. We’re proud to welcome these 18 startups to our 2021 accelerator program:  → Aurelius (https://www.aureliuslab.com) is an all-in-one space for researchers to organize notes, capture insights, analyze data and share outcomes with their team.  → Breachsense (https://breachsense.io/) enables security teams to reset stolen usernames and passwords before criminals exploit them. → CloudForecast (https://www.cloudforecast.io/) eliminates wasted costs in AWS without significant engineering resources. Through easy-to-understand daily email and Slack reports, engineering teams can quickly react to cost anomalies and mistakes that can often sit for weeks. → CraftyBase (https://craftybase.com) is an inventory and bookkeeping package for handmade sellers. → Harbor Plan (https://www.harborplan.com/) is an out-of-the-box sales tool that enables non-tech savvy users to follow up automatically via email and text message. The software extracts a lead’s contact info as soon as it lands in the user’s inbox, sending a campaign of built-in content until the lead responds or books a consult. → Lasso Analytics (https://getlasso.co/) Analytics is the all-in-one affiliate marketing plugin for WordPress. Lasso helps you create beautiful product displays, find new affiliate opportunities, and easily manage all of your important links in one place. → Lexgo (https://www.lexgo.cl/) is the first automated legal service for startups in Latin America, enabling founders to complete their legal processes faster and at a fraction of the cost of a lawyer.  → Localyser (https://www.localyser.com/) is an online reputation management solution that helps businesses manage all of their reviews from across multiple platforms all from one place. Whether you manage one brand or several, one listing or a chain, our easy-to-use dashboard allows you to monitor, respond, analyze, and generate more reviews quickly. → Monolith Forensics (https://monolithforensics.com/) is case, evidence, and lab management software for digital forensics labs and teams. → MSPCFO (https://www.mspcfo.com/) leverages data in a managed services provider’s systems to identify actionable items that can drive growth and stability to the bottom line.  → NewsCatcher (https://newscatcherapi.com/) allows users to search through an indexed database of online-published news articles in near real-time. → Planifi (http://www.planifi.net) provides project and resource planning for architects and engineers. Planifi makes it easy for design professionals to plan and schedule projects, forecast project performance, and staffing utilization across offices and disciplines. → Postaga (https://postaga.com) is an all-in-one link building and outreach platform that helps marketers more quickly and easily drive traffic, increase search rankings, get press coverage, and connect with potential customers. Postaga’s workflow analyzes websites, blog posts, and podcasts to find the best outreach opportunities, retrieve their contact details, and sends them personalized outreach and follow-up emails. → Rails Autoscale (https://railsautoscale.com) is a Heroku add-on for avoiding app slowdowns and lowering your Heroku bill. → SecurityStudio (https://securitystudio.com/) provides software solutions to secure information for your organization, your employees, your vendors and yourself. → Senior Place (https://seniorplace.io) offers a customer relationship management system specifically designed for the rapidly growing Senior Placement and Referral industry. → Testable (https://testable.org) helps behavioral researchers create experiments and surveys in minutes instead of hours or days, using natural language instead of coding. We also help scientists collect better data through our reliable and diverse pool of verified participants. → Zentake (https://www.zentake.com/) is a patient intake management tool that improves medical practices’ patient interactions with HIPAA compliant electronic forms. Zentake removes the busywork from collecting patient information, saving time, and improving the patient experience. Thank you to everyone who applied. TinySeed’s next application period will be in the summer of 2021.

Finding product market fit is not an overnight process.  It's almost impossible to strike that sweet spot at the onset of your product idea - even if you have some degree of validation.   https://microconfonair.com This episode is sponsored by Rewardful, turning your biggest fans into your best marketers. Get 30% off your first 3 months by heading to getRewardful.com/startups. Offer expires May 31st. According to the State of Independent Saas (https://stateofindiesaas.com) the majority of founders originally validated their idea by building out an MVP or prototype, but the likelihood that they found PMF with just that prototype seems unlikely.   Maren Kate has spent the last 3 years bootstrapping AvraTalent, and has some thoughts on the various markers to watch out for on the journey to Product Market Fit.   MicroConf Connect ➡️ http://microconfconnect.com Twitter ➡️  https://twitter.com/MicroConf E-mail ➡️ support@microconf.com   MicroConf 2021 Headline Partners Stripe https://stripe.com Twitter ➡️ https://twitter.com/Stripe   Hey https://hey.com Twitter ➡️ https://twitter.com/heyhey

There is power in numbers and developing communities around your brand, your product, and your users can be a great strategy to ensure customer and client satisfaction. https://microconfonair.com Rosie Sherry has just started a new role with Orbit.love and has been serving as the Community Manager for Indie Hackers before launching her Community Building hub, community and course, Roiseland. I want to build a community but I feel there are already so many communities existing out there targeting the same audience ... feels saturated - your view ? What went into the decision of using Discord? Pros? Cons? Are you worried about what's going on with Facebook and Section 230? Could it kill the small online communities? Did you miss MicroConf Remote? You can still purchase the recorded videos at https://microconfremote.com MicroConf Connect ➡️ http://microconfconnect.comTwitter ➡️ https://twitter.com/MicroConfE-mail ➡️ support@microconf.com MicroConf 2021 Headline Partners Stripehttps://stripe.comTwitter ➡️ https://twitter.com/Stripe Heyhttps://hey.com@heyhey