Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes
Apr 2, 2018 • 42min
Jack Elkins on how sports teams CAN and MUST innovate
On this week's episode, Sean catches up with Jack Elkins, Director of Innovation at Orlando Magic. Jack returns to the podcast to chat with Sean about innovation and how the Orlando Magic innovate without relying on big budgets. Full show notes
Mar 25, 2018 • 56min
From Liverpool to AS Roma with Paul Rogers
On this week's episode, Sean catches up with Paul Rogers, Head of Digital and Social Media at AS Roma. Sean and Paul met up at the recent Business of Sport Summit and chat about the origins of Liverpool digital and his strategy pivot at AS Roma. Full show notes
Mar 24, 2018 • 50min
How high performance & sponsorship can drive results with Jesper Nyholm
On this week's episode, Sean chats with returning guest and good friend, Jesper Nyholm of 7Peaks and Sports One Danmark about high performance, health and technology. Full show notes
Mar 18, 2018 • 54min
Melbourne Cup Carnival – Broadcast, Digital & Sponsorship
On this week's episode, Sean chats with David Campbell and Peter Mineo from the Victorian Racing Club about the race that stops a nation, the Melbourne Cup. Full show notes
Mar 9, 2018 • 1h 14min
Cameron Schwab on Leadership, Trust & Culture – CEO Series
On this week's episode, Sean chats with Cameron Schwab, Founder and CEO of designCEO. Sean and Cameron discuss his 25 years within AFL clubs as CEO and what he has learned about leadership, trust and culture that he applies at his new business designCEO. Full show notes
Mar 4, 2018 • 1h 4min
Johannes Wohlert on the passion for Swedish basketball
On this week's double header episode, Sean chats with Johannes Wohlert, Marketing Manager from Swedish Basketball Federation about fan passion and where he sources marketing inspriation. Sean also catches up with Brian Watkins, Co-Founder of Rep the Squad. Sean chats with Brian about how Rep the Squad's offer will be a merchandise game changer. Full show notes
Feb 24, 2018 • 44min
Fiona Green on GDPR, Data & Sponsorships
On this week's episode, Sean chats to Fiona Green, Director and Co-Founder of Winners. Fiona is Sean's “go to” person for all things data and CRM person and a returning guest of the podcast. Sean and Fiona discuss the new general data protection regulations (GDPR) that come into effect this year in the EU. Full show notes
Feb 18, 2018 • 48min
Jeremy Loeliger on rebuilding the NBL brand – CEO series
On this week's episode, Sean chats to the Australian National Basketball League's CEO, Jeremy Loeliger. As part of the CEO Series, Sean and Jeremy chat about rebuilding the NBL and building ties with the NBA. Full show notes
Feb 11, 2018 • 1h 1min
The Future of Sports with Steve Sammartino
On this week's episode, Sean chats to good friend, author & futurist Steve Sammartino about technology trends that will affect the sports world. Full show notes
Feb 4, 2018 • 52min
Josh Grunberg from Whistle Sports on sports video trends
On this week's episode, Sean chats to Josh Grunberg, Head of Community Development and Growth from Whistle Sports. Sean and Josh chat about how the world's best sports videos are ending up in your feed. Full show notes
