
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes

Jun 18, 2018 • 44min
Inside the NBA 2K world with Bucks Gaming – Cayle Drabinksy
On this week's episode, Sean chats with Cayle Drabinsky Director of Business Operations and Co-Director of Bucks Gaming. Sean and Cayle chat about NBA 2K League Season 1, esports and integrating Bucks Gaming into the Milwaukee Bucks business. - https://sportsgeekhq.com/podcast/cayle-drabinsky-bucks-gaming/

Jun 6, 2018 • 43min
Stadiums, fans & technology – how they fit together with Al Guido, San Francisco 49ers
On this week's episode, Sean heads off to Levi's Stadium in San Francisco to chat with Al Guido, President of San Francisco 49ers and CEO of Elevate Sports Ventures. Sean and Al chats about the 49ers' move to the new stadium, rolling out technology and his new business venture. Show notes

Jun 3, 2018 • 47min
Know your fans, know your market with Anthony Alsop – Brisbane Lions
On this week's episode, Sean chats with Anthony Alsop, General Manager for Communications at Brisbane Lions. Sean chats with Anthony about how the Lions push the envelope to rise above the digital chatter and why knowing your fans and your market is so important. Show notes

May 27, 2018 • 47min
Offseason no time to rest with Stacy McGranor, San Jose Sharks
On this week's episode, Sean chats with Stacy McGranor, Email & CRM Marketing Manager for the San Jose Sharks. Stacy chats with Sean about gearing up for a busy offseason, those in sports business know that is where the hard work begins. Full show notes

May 21, 2018 • 53min
Brisbane Broncos – Big brand, Big responsibility with Kurt Brutton
On this week's episode, Sean chats with Kurt Brutton, Marketing and Brand executive for the Brisbane Broncos. Sean and Kurt discuss how the Broncos sponsorship team works across the business to integration content, marketing and sponsorship efforts. Full show notes

May 13, 2018 • 27min
5 years of podcasting – 190+ episodes 200+ guests 250K downloads
One thing content creators dread is going back to the beginning and looking or in the case of podcasters listening to their first episodes. Sports Geek (the podcast version at least) was first published on May 9 2013 back then the podcast stitched together regular my radio spots with Francis Leach on ABC Grandstand and Daniel Harford on 1116SEN. Over time the podcast evolved from using the radio spots to in person or Skype interviews with guests to allow for more depth than short radio segments allow. After 80 episodes I relinquished the audio editing reins to the very capable James Ede who now edits all podcasts. Megan Vila Pouca helped assist booking and scheduling of guests as well as preparing show notes each week. Joli Gorospe has been invaluable in the promotion and amplification of the podcast and all related content making sure new and regular listeners know who is one each week. This episode looks back at that #1 episode with guest James Royer then at the Tampa Bay Lightning and looks into how to handle fan feedback on social (still a hot topic 5 years on). For those of you who have listened from the start, thank you. If you have just found the podcast, welcome aboard.

May 7, 2018 • 23min
AFLW players leading the way for girls to play footy
On this week's episode, Sean dives in the C2 Melbourne Ball Pool to chat with Western Bulldogs AFLW team stars Bonnie Toogood and Brooke Lochland. Full show notes

Apr 25, 2018 • 48min
How commercial and digital are evolving in sports with Zarah Al-Kudcy
On this week's episode, Sean chats with Zarah Al-Kudcy, Commercial Partnerships at Formula 1. Sean and Zarah chat about her career in sports working in Athletics, Rugby, Cricket and how the F1 sponsors are integrating digital and continue to push the envelope with event activations. Full show notes

Apr 24, 2018 • 52min
Digital and Football with David Fowler
On this week's episode, Sean chats with David Fowler, former FIFA Head of Strategy & Intelligence and now Marketing Director at mycujoo. Mycujoo is a football streaming program targeted at secondary leagues, women’s football, youth, futsal, and amateur football. Full show notes

Apr 15, 2018 • 48min
Tanya Gallina on why serving your fans is so important
On this week's episode, Sean chats with Tanya Gallina, General Manager Consumer Services and Tasmania of the Hawthorn Football Club. Tanya knows membership having worked at multiple clubs in Melbourne. Now at Hawthorn she is constantly looking for ways to better connect with fans and deliver them an experience to deepen their ties to the Hawks. Full show notes