Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes
Jan 28, 2018 • 47min
Pete Lock from Brisbane Heat on VR & AR
On this week's episode, Sean chats to Pete Lock, Digital Media Manager from Queensland Cricket and Brisbane Heat. Pete and Sean discuss engaging fans in the Big Bash League and how VR and AR are helping the Heat engage and attract a younger audience. Full show notes
Jan 22, 2018 • 35min
How will Facebook News Feed changes impact you?
The news that Facebook is changing the Facebook News Feed algorithm could (and most likely) have a big impact on digital publishers in 2018. Full show notes
Jan 13, 2018 • 36min
The story of Champion Data with Tim Kelsey
On this week's episode, Sean chats to Tim Kelsey, Director of Champion Data. Sean and Tim chat about stats, footy & the growth of datatainment. Full show notes
Jan 6, 2018 • 45min
Raising mental health awareness with Wayne Schwass from Puka Up
Sean chats to Wayne Schwass, former AFL footballer and now CEO and Founder of Puka Up. Having battled silently with his own mental health for much of his sporting career, Wayne is now a dedicated mental health advocate, committed to raising awareness about mental health, emotional wellbeing and suicide prevention. Full show notes
Dec 17, 2017 • 59min
Social, AR & OTT Kansas City Chiefs style with James Royer
On this week’s episode Sean goes “back to the future” and catches up with James Royer, the very first guest of Sports Geek back in 2013. Now Director of Digital Media & Strategy for Kansas City Chiefs, Sean and James discuss his role along with social, AR and OTT the Chiefs way. Full show notes
Dec 10, 2017 • 45min
Catapult sports changing high performance with technology
On this week’s episode Sean catches up with Bo Westover, Director of Marketing from Catapult Sports. Sean and Bo chat about the Catapult story and how they measure high performance through wearable technology. Full show notes
Dec 4, 2017 • 56min
Powering video across the sports social media world with Aviv Arnon
On this week’s episode Sean catches up with Aviv Arnon, Co Founder and VP Business Development at WSC Sports. Sean and Aviv chat about how WSC automagically produces videos for your fave sports on all digital media platforms with AVGen. Full show notes
Nov 27, 2017 • 54min
AFL, Audiences & Growth with Darren Birch
On this week’s episode Sean catches up with Darren Birch, General Manager of Growth, Digital and Audience at Australian Football League. Sean and Darren discuss his role at the AFL and the importance of new audiences and growth. Full show notes
Nov 15, 2017 • 50min
Sally Phillips connecting kids with WNBL’s elite
On this week’s episode Sean catches up with Sally Phillips, Head of the WNBL at Basketball Australia. Sean and Sally chat about hoops, TV and connecting grassroots with elite talent. Full show notes
Nov 15, 2017 • 11min
Peter Beattie on 2018 Gold Coast Commonwealth Games legacy
On this week’s bonus episode Sean catches up with the Chairman of the Commonwealth Games 2018 (#GC2018), Peter Beattie. Peter chats to Sean about his involvement in the Gold Coast Games and the benchmark that Melbourne set in 2006. Full show notes
