Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes
Mar 3, 2020 • 59min
Richard Hinds on journalism, Twitter & grassroots sports
Sean Callanan chats with sports journalist Richard Hinds on how the media has changed from a journo point of view, engaging with sports fans on Twitter and the draw & appeal of grassroots sport. https://sportsgeekhq.com/podcast/richard-hinds/
Feb 27, 2020 • 13min
Q&A: Time Management, Social comments & Campaign KPIs
n this episode of Sports Geek Q&A Sean Callanan answers questions on how he manages his time between podcasting, Sports Geek & Esports with Gravitas, should social comments be turned off & how to measure campaign success. https://sportsgeekhq.com/podcast/social-comments-campaign-kpis/
Feb 25, 2020 • 27min
Digital To Dollars - Know Your Distribution
Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Distribution pillar looking into social media & email strategy. Show notes - https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-distribution/
Feb 20, 2020 • 10min
Q&A - Esports questions from Pause Fest
In this episode of Sports Geek Q&A Sean Callanan answers questions on that were posed at Pause Fest to the esports panel he moderated. Show notes & Transcription - https://sportsgeekhq.com/podcast/esports-pause-fest/
Feb 18, 2020 • 44min
Richmond FC's Simon Matthews on footy media, culture & connection
Sean Callanan chats with Richmond FC's Simon Matthews about his career in AFL, how media business has changed,the importance of culture in a footy club and how you connect with 100,000 fans. Show notes - https://sportsgeekhq.com/podcast/simon-matthews-richmond_fc/
Feb 11, 2020 • 23min
Digital To Dollars - Know Your Content
Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Content pillar. Show notes available at https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-content
Feb 4, 2020 • 1h 7min
Luke Bould on importance of getting kids involved in sport for long term sustainability
Sean Callanan chats with long time sports business vet Luke Bould about his career spanning music, athletics, cricket & football. Lukes discusses why sports needs to focus on next generation to sustain health of the sport and of society overall. Full show notes - https://sportsgeekhq.com/podcast/luke-bould-alacria/
Jan 30, 2020 • 12min
Q&A #10 - Streaming, OTT & Media Rights
In this episode of Sports Geek Q&A Sean Callanan answers questions on streaming, OTT and shifting trends of sports viewership. Show notes & transcription - https://sportsgeekhq.com/podcast/streaming-ott-media-rights/
Jan 28, 2020 • 58min
Adam Hyman from Sportility on developing revenue for grassroots sports
Sean Callanan chats with Adam Hyman about his startup Sportilty helping grassroots sports bring in sponsorship revenue via merchandise and how Gravitas was able to develop membership offer using Sportility. Full show notes - https://sportsgeekhq.com/podcast/adam-hyman-sportility/
Jan 23, 2020 • 10min
Q&A #9 - Audio books, Esports future & #sportsbiz connections
In this episode of Sports Geek Q&A Sean Callanan answers questions on audio books worth listening to, who will win at esports and how to connect in sports business. Questions include: What Audio Books do you recommend? from David via email Who do you think will lose the most money in Esports in the next 5 years? (I know quite a few folks will make lots of $$, but with new 'movements' I find it a good thought experiment to delve into the opposite side of that scale.) Tinus Le Roux via Twitter DM How to connect with a sports business community in your city. Ilja at Sports Business Melbourne Meetup
