

The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books

Jan 18, 2021 • 19min
#635: What You Wish You Could Say to Your Manager
Send us a text In this episode Bill Caskey and Bryan Neale address seven things that are probably on most sellers minds that they would like to tell their leaders. Chances are If we don’t have time in the office to connect with someone face-to-face it becomes harder to do virtually. We suggest you send this on to your sales manager if any of these fit for you. ========================================= Do you have a question you want answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode? Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Jan 11, 2021 • 21min
#634: What Makes an Ideal Sales Person in 2021?
Send us a text This episode was done for both sales leaders/managers and sales professionals. The topic is how do you size up your own skills or the skills of a potential candidate to determine whether they will be successful or not in your company. If you’re a sales person who has a sales manager who might benefit from listening to this, be sure to forward it to them. ========================================= Do you have a question you want answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode? Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Jan 4, 2021 • 24min
#633: 6 Must-Have New Years Resolutions
Send us a text Bill and Bryan have grown weary of the last few years telling you to come up with your New Year’s business resolutions. So this year, they are doing it for you! They guys give you six resolutions they think it will change your business life in 2021. ========================================= Do you have a question you want answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode? Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Dec 28, 2020 • 24min
#470: From Prospect to Client
Send us a text Does it really take 8 to 12 contacts to turn a prospect into a customer? Bill Caskey and Bryan Neale address this very idea in today's episode. We had an awesome question from a listener in our co-video mailbag segment. She is a wardrobe and fashion expert, and is trying to figure out how to generate more clients. Bill and Bryan give her some ideas that really anyone who's in sales and trying to generate more engagement with prospects can use. ========================================= Do you have a question you want answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode? Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Dec 21, 2020 • 19min
#508: The Best Sales Advice Ever
Send us a text In their sales training businesses, Bill and Bryan are both often asked the question, "what is the best sales advice you can give me?" This is usually a pretty difficult question because no one answer will fit every situation. And, with so many different sales methodologies out there, how can you know what's best? On this week's episode of The Advanced Selling Podcast, they guys decided to step up to the challenge and put together their lists of the best advice they've either ever gotten or ever given. ========================================= Do you have a question you want answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode? Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Dec 14, 2020 • 22min
#632: When Everything's Good...Except the Scoreboard
Send us a text On this episode of The Advanced Selling Podcast, Bill and Bryan address a common issue that keeps coming up among their clients. The issue is, that everything is great inside the company except for the scoreboard. The guys give you some ways that whether you're a sales leader or a salesperson, you can face this problem head on. ========================================= Do you have a question you want answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode? Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Dec 7, 2020 • 22min
#631: Can Your Non-Sales People Help Generate More Business?
Send us a text In this episode Bill Caskey and Bryan Neale address the issue of how the non-sales people inside your firm might be able to help you generate more business and acquire new customers. The Guys lay out a handful of suggestions that not only can your engineers and project managers use but you can as well. ========================================= Do you have a question you want answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode? Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Nov 30, 2020 • 21min
#630: Necessary Skills for 2021
Send us a text In this episode, Bill and Bryan break out some skills that we believe are important for your growth as you seek to make 2021 an awesome year. The guys talk about five areas of skills that you might not have thought about before that can be instrumental in helping you grow your business in 2021. We will be talking about this and other areas of goal setting in our insider program on Friday, December 4th so if you are pre-December 4th, make sure you join us and get access to this! Go to http://advancedsellingpodcast.com/insider to learn more. ========================================= Do you have a question you want answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode? Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Nov 23, 2020 • 21min
#629: Should I - Round 2
Send us a text In this episode, the guys play another round of #ShouldI, where they take a question from the audience and each weigh in on a yes or no answer to the question. They deal with three questions today, should I start a podcast. Should I invite people to appointments cold on LinkedIn? Should I discount in the final hours if I get pressure from my prospect? If you're interested in bringing Bill and Brian in to do the 2021 goal setting and planning session, go to advancedsellingpodcast.com/virtual. ========================================= Do you have a question you want answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode? Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Nov 16, 2020 • 21min
#628: A Deep Look at Your True Value
Send us a text In this week's episode, Bill Caskey and Bryan Neale address the idea of how you determine your value in your market. Yes, you represent products and services, but what about your value in that mix? The guys talk about confidence, clarity, communication, and a deeper take on who you are as a sales professional, but also as a human being. If you're interested in bringing Bill and Bryan in for 2021 goal setting and planning, go to advancedsellingpodcast.com/virtual. ========================================= Do you have a question you want answered on the podcast? Email us at listener@advancedsellingpodcast.com and we'll try to answer it on an upcoming episode? Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com Have you joined our ASP Insider Program yet? Learn more at http://advancedsellingpodcast.com/insider ========================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider


