Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessPR is a neverending journey that builds on each action over time. As a result, you’ll extend your network, grow your clientele, and boost your credibility and authority in a way that can’t be denied.When you look at your PR efforts in this way, you’ll learn a very valuable lesson about relationship building which in turn extends your network and increases your net worth.Which is why in this episode, I’m sharing one very simple PR trick to increase your chances of getting featured no matter the season, no matter the year.It’s a short and sweet one, but don’t let the length fool you! So if you have 10 minutes to spare (5 if you listen on 2x speed), here’s what you’ll walk away with:A simple PR trick to increase the success rate of getting featured year roundThe mindset you need to have to get featured in major publicationsWhy you don’t have to reinvent the wheel, but just add a small piece to itResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessProductivity – we all want it, we’ve all tried a million different hacks, and we all still haven’t seemed to unlock peak levels of it.It’s why important, business-propelling, credibility-boosting tasks like pitching yourself for PR, podcast interviews, and earned media often take the backseat. We say, “I’ll get to it when I have time,” but when has that ever happened? (Let’s be honest!)This is why I’m so excited to introduce you to my friend, Cara Harvey.Aside from being a mom, wife, and superwoman – Cara is a productivity coach. In addition to all of that, she’s the author of the book, The 15 Minute Formula, and has also created a system that has booked her on 46 podcasts in a year.In today’s episode, she’s going to share her productivity wisdom with you, including how every problem could be solved with a system – and why 15 minutes is all it takes for you to chip away at a huge, overwhelming goal.Here’s a closer look at what we discuss together:Why Cara wishes that she worked on PR and visibility way earlier in her entrepreneurial journeyWhy systems is the solution to your challenges and problemsHow to tackle your PR goals (and other huge wins) in 15 minutesHow to plan effectively for the week aheadThe #1 reason why busy entrepreneurs tend to procrastinateWhy it’s so difficult for entrepreneurs to systematize effectivelyHow to master the art of prioritizingResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessWhat happens when you take the first step toward something scary?As business owners, taking risks is part of our respective journeys. But how often do we follow through on the things we fear?Meet Marcia Hacker – founder of the beautiful Sauipe Swimwear, bootstrapping founder/entrepreneur, and long-time PR Starter Pack member.Marcia went from being fearful and burned by PR agencies, to being globally featured in the biggest publications, such as Oprah, Brides, Buzzfeed, Cosmopolitan, Conde Naste, (the list goes on).In today’s episode, Marcia is revealing the secrets behind her snowballing PR success. She discusses her experience of being burned by PR agencies and how that left her feeling skeptical about her PR opportunities.She then shares the mindset shift she had that propelled the PR snowball effect that boosted her business and made it a globally recognized brand.From the non-linear success of your PR efforts to the importance of learning the $10,000/hour skill of pitching and advocating for yourself, this episode is a must for all entrepreneurs who are ready to grow their business sustainably – simply by taking the power of PR into your own hands.Here’s a detailed look at what we discuss:Marcia’s experience with PR before the PR Starter PackThe non-linear nature of PR and why it’s important to put your name out thereHow joining the PR Starter Pack changed Marcia’s business and lifeHow Marcia was able to use the PR Starter Pack and CPR method for wholesaleHow to shift your message so that journalists are eager to feature your brandThe power of PR to open up an abundance of opportunitiesMarcia’s system for managing her PR activities and lining up pitching angles year roundThe importance of following up on your pitchWhen should you be thinking about pitching for the holiday season?Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessEarly-stage founders sit at the beginning of a very exciting road. However, something that’s common amongst these pre-launched businesses and brands is a common question — how will I get people to find me, know me, like me, and trust me?As an early founder, you might feel like you’re too new to pitch yourself for earned media and press.After all, thinking you need to be “ready” in order to earn a coveted spot in a major publication is a very common PR myth that keeps us small, stuck, and scared.In today’s episode, we’re busting these common early-stage, pre-launch, small business PR myths by answering real questions from PR Starter Pack members who happen to be at the same stage of business as you are.Here’s a glance at the questions I’m answering:How many pitches should you spend per week to get traction?Should you mention your competitor in your pitch for press?How do you prepare for a powerful interview with major press and publications if you’re still in the startup phase?What is a “founder’s pitch,” and how do you craft an attention-grabbing one?Is it appropriate to send a press release on your crowdfunding campaign to press contacts?Press release vs. pitch? Which one should you focus on if you haven’t yet launched your company?If your press release is automatically picked up for distribution across outlets, is that considered a PR win?How to sound credible without saying too muchResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free!

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessRemember when Podcasts first became popular? To be honest, neither do I. But what I do know is that podcasts are still an incredibly powerful tool to get seen, heard, and in front of your target audience. As of 2023, there are 464.7 million podcast listeners globally. That number is only predicted to increase 504.9 million by 2024. So if you’re not pitching for guest appearances on your favorite shows, you’re snoozing on a huge opportunity.But don’t worry, because you’re going to be pitch-ready by the end of this episode. I’m breaking down my step-by-step method to get on any podcast host’s radar, get your pitch read, and get yourself booked for an episode.The best part? You don’t need to have reached any level of success to start appearing on podcasts. Furthermore, each podcast interview you do serves as a credibility booster.So get your vocal cords warmed up. It’s time to get in front of a microphone and right in front of your target audience. Because your story deserves to be heard, even if you haven’t nailed it down or you simply don’t feel ready yet. The steps I share in this episode will get you where you want to go, along with the confidence to match.Topics We Discuss in this Episode:The rate at which podcast listenership is increasingHow being on a podcast increases your confidenceWhy it’s okay to be fluffier when pitching to podcastsTips for communicating with the podcast hostWhy you need to do research first before pitchingHow to make your subject line specific and relevantWhat to do after you’re on a podcastResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouP.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free!

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessHeather Sager. She’s a powerhouse of an entrepreneur, mom, badass woman, and personal friend. I often refer to her as the expert speaking maverick–a suitable name for the accolades she’s achieved as a speaking coach who has helped entrepreneurs and businesses master their talk.If you’ve ever wondered, “How do I communicate my business?” “How do I really captivate the attention of anyone with utmost confidence?” “How do I deeply engage any audience the minute I present my story?”Heather is here to answer all those questions and more. Although all the tips Heather shares apply to your cold pitches and attracting opportunities for media coverage, press features, and PR, the advice she gives is applicable to every area of business.Whether you intend on doing a TED talk in the future, going on a news segment as an expert guest, or pitching an irresistible story that has any journalist or editor nodding along, saying, “We need her on our publication ASAP!”... This episode is for you.Heather shares why every business has a signature talk in them, the difference between your message and messaging (this is key!), why simplification is the secret to scaling any business, and why context is one of the most important elements–no matter what you’re talking about.This juicy, jammed-packed episode is all about grabbing the attention of anyone you’re addressing, whether that’s a journalist or editor you’re wanting to “wow” to get a feature in your dream publications. Or even a client that you’re wanting to convert into a raving fan. This episode has it all, so tune in, take notes, and get ready to unleash the potential of your message into the world.Topics We Discuss in this Episode:Why all business owners should consider having a signature talkMessaging versus your message – what’s the difference? Why simplifying is the secret to scaling any businessConnecting the dots between the solution you provide and the context you createHow to captivate your audience immediatelyThe importance of knowing your audience in the context of your storytellingWhat are your conversation clutches? Removing unnecessary words that get in the way of your messageThe 4 factors you need to think about in order to attract your ideal audienceResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouP.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new 

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you had the opportunity to pick a journalist’s brain, what would you ask them?More often than not, you’ll want to ask them how to write a pitch that gets noticed by them, and in turn, lead to a feature in a major publication that they write for. This is your chance because, in today’s episode, I’m joined by none other than Lenora Houseworth.Lenora is a multi-passionate, multi-faceted journalist, advocate, and writer. Her articles can be found in some of the world’s leading publications, such as Teen Vogue, Allure, Essence, Black Enterprise, Hello Beautiful, and more.She shares her insight as a journalist on the best practices for reaching out and building relationships with journalists, how to write a pitch that’s sure to capture attention, and whether there’s an expiration date on your pitches.Lenora also shares her tips for following up on your cold pitches, so you can increase your chances of getting a “yes.” She shares the importance of storytelling when pitching, and why you’re more than ready to pitch, even if you don’t have a website yet.This episode is a must for anyone wanting to see their business featured in their favorite publications. So tune in and take notes, because Lenora’s advice is pitching gold.Topics We Discuss in this Episode:Tips for getting on a journalist’s radarBest practices for reaching out and building relationships with journalistsHow to write a pitch that captures a journalist’s attentionIs there an expiration date on your cold pitch?The importance of following upWhat’s the right timeline for following up after a pitch?How to craft the body of your pitch to build authentic connectionsThe art of pitching your story (as told by a journalist)The right way to attach more information to your emailWhy you don’t need a fancy website to land major pressResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouP.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free!

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessGood Morning America. Vogue. Allure. Buzzfeed… How the hell do small business owners get a feature in these publications? The answer – it all starts with a conversation with a journalist.Now, you probably have a slew of follow-up questions. How do you FIND the right journalist? What do you say when you do? Where do you even begin this whole process of landing PR, press coverage, and media features?Sounds familiar? Then this episode is a must-listen for you. Because I’m breaking down my award-winning pitch framework – The CPR Pitching Method™.It’s the same framework that has landed PR Starter Pack community members features in Oprah Magazine, The Hollywood Reporter, and so much more. To sum it up, the CPR Pitching Method™ is an effective way to capture the attention, start a conversation, and get your story into major publications with any journalist and editor. We’re talking about everything you need to write in your cold email pitch so that you can see your feature in your dream publication. From the starting point of your pitch, to how to make sure your email isn’t going unnoticed, this episode will boost your confidence in pitching.Tune in as I give you the details of my CPR Pitching Method™– with C standing for credibility, P for point of view, and R for relevance. This is the exact framework that I created from years of experience, and it has helped thousands of small businesses get top-tier press features for free.Topics We Discuss in this Episode:The difference between PR and marketingNailing down the energy of your pitchHow to establish credibility in one statementDefining your point of view to an editorWhy relevance is the most important part of your pitchBuilding relationships with editorsTips for email sign-offsExamples of the CPR method in actionResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouP.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket!  Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free!

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDue to popular demand, we’re back with another episode where I answer your burning PR questions. This week, we’re tackling 7 questions that’ll strengthen your pitch, get more journalists to say “yes,” and open up opportunities for media coverage and features in major publications.These 7 pitching-related questions come straight from my monthly VIP mastermind-style calls with PR Starter Pack community members. We tackle must-know pitching advice like “What do I even pitch?” “What’s the best time to pitch?” and “What are the main reasons my pitch won’t get accepted?”If you want to hear my award-winning pitching advice that my community members receive, you’re not going to want to miss this episode. Tune in, take notes, and get pitch ready. It’ll take less than 15 minutes.Topics We Discuss in this Episode:How to craft an award-winning pitchStruggling with credibility? Here’s what you need to know!The best time to pitch for pressWhy pitching is relevant at all times – even if you’re pivotingMain reasons why pitches don’t get acceptedHow to pitch before your products are fully readyWhy it’s important to build relationships with journalistsResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouP.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free!

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small business“Knowing what your customers are facing at a deep level allows you to create great products and services for your customers. But it also allows you to be part of a story journalists want to write about.”Vincent Phamvan, founder of Parents Club, a newsletter helping modern parents become smarter about parenting, wellness, and tech, knows firsthand the tremendous impact that PR and media features have on a business. Having been featured in major publications such as Forbes, Entrepreneur.com, Fast Company, and many others, Vincent was a recipient of the 40 Under 40 Award from the Nashville Business Journal.If you’ve ever been enamored by a business or entrepreneur’s “as seen in” banner, wondering, “How do I get seen in these publications myself?”This episode is for you.Vincent shares his advice on writing a pitch that stands out in the endless sea of pitches that is a journalist’s inbox. He also goes over how media coverage takes on the heavy task of building social proof and credibility better and faster than you could if you were only relying on social media and SEO.Whether you’re a blossoming, brand-new business, or a business in the thick of the growth stage–this episode will give you immense value, so take what you need.Topics We Discuss in this Episode:How to write a standout, attention-grabbing pitchThe do’s and don’ts of pitchingTips for pitching your story (and making it irresistible)Effective ways to follow up on a cold emailPowerful email subject line that gets clicksHow to use social media to build relationships with journalistsResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouFollow Vincent on TwitterFollow Parents Club on InstagramFind out more about Parents ClubCheck out the Parents Club appSign up for the FREE newsletter for modern parentsP.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket!  Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).Go to gloriachoupr.