Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode I cover: The FIRST thing you must do before you even begin pitching Removing the emotions and drama from the pitching process How to layer specificity to increase relevance The most effective journalist-follow up method Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessOne of our biggest guests to date,  the media powerhouse with 23+ years of media experience, Amy Goodman is back this week for pt 2! Key Points: -What’s going on bts when a journalist doesn’t respond to your pitch -How to become a reliable source-Pitching timelines and deadlines to watch out for: TV vs digital print-Holiday gift guide specific tips -What happens ‘after’ you get booked for a feature Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).  Go to gloriachoupr.com/masterclass to watch for free!

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThis week we’re welcoming one of our biggest guests to date, a media powerhouse with 23+ years of media experience, Amy Goodman.. Key Points:- How the media landscape has changed and is currently evolving - Fake news, trust in journalists, opportunity for small business owners - The most important attributes of people journalists want to hear from- Good pitches vs bad pitches: what gets an immediate “no” and what’s Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).  Go to gloriachoupr.com/masterclass to watch for free!

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessWant a step-by-step plan to do exactly that – getting into your dream publications? I’m inviting you to my FREE LIVE PR SECRETS MASTERCLASS (the only one I’m hosting in 2023). Book here to join: gloriachoupr.com/masterclassIn this episode I’m joined by Sonia Thompson to discuss the importance of building authentic, diverse communities around your business and how anyone can expand their perspective and understanding of others. Key points:My background and biz origin story How I cultivated my diverse community Rewriting narratives and media representation Improve diversity with being open minded and awareUsing your platform to elevate your community Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessClare Yeo is a conversion copywriter and magnetic marketer to 7-figure online course creators and coaches. She also happens to be Team Gloria Chou PR’s very own chief marketing officer. Join us for a conversation about A.I. and marketing, and how to ethically use it in your business.Here’s the episode at a glance:How A.I. is changing marketing as we know itWhy most A.I. written copy can be easily detectable to the general publicHow storytelling emphasizes the benefits of your offerTips for combating writer’s block and analysis paralysisHow to measure the success of your storytellingResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessEmbarking on your journey as a new founder or small business owner is brimming with excitement. You stand on the verge of introducing your unique brilliance to the world, eager to connect your offerings with those who need them most.But amidst the excitement, a multitude of significant decisions awaits. From fine-tuning your website for optimal search visibility (SEO) to devising a content marketing strategy and orchestrating an attention-grabbing launch, your to-do list seems endless.One of the pivotal decisions you'll face is whether harnessing the power of press releases and media coverage is the strategic key to accomplishing multiple launch tasks seamlessly. If you're a new founder or a small business owner about to unveil a new product or service, this episode is your compass.In this episode, I've curated 10 pivotal questions that revolve around launching a new product or service, leveraging press releases, and mastering media coverage strategies. This advice holds value whether you're navigating a pivot, or even if your product is in the pre-launch phase.And here's the exciting twist – two of these questions receive insightful answers directly from accomplished journalists, offering you insights straight from the experts.Here's a glimpse of what's in store:We dissect the choice between pitching and press releases, finding the ideal fit for your yet-to-launch venture.Discover the significance of press release distribution pickup – is it a signal of success?Uncover the possibility of featuring your offerings in gift guides via press releases.Prepare effectively for media interviews as a brand-new startup, a crucial step in building your presence.Pinpoint the opportune time for pitching when your product is poised for launch.Explore the potential of PR in boosting crowdfunding campaigns.Learn if pitching your product months ahead of its launch is a viable strategy.Join us in this episode as we navigate the intricate terrain of press releases and media engagement, tailored specifically for new founders and small business owners. Your journey to a successful launch is just a listen away.Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessTravel, food, and lifestyle – these are three broad categories that will constantly have a spot in some of the world’s most prestigious and recognizable publications and media outlets. And no matter what business you run, there’s a spot for you in the same publications.Mee Annie Lin – a journalist who has written for Time Out, CNBC, Women’s Health, Elite Daily, and so many more. She’s incredibly passionate about covering stories in the realms of travel, food, and everyday relatable topics.If you’re not in either the travel, food, or lifestyle industries, don’t be fooled! Annie’s advice is top-tier. As a trained and seasoned journalist, she’s diving into the details of the best pitching practices (and her pet peeves to avoid) to increase your opportunities of getting featured in major publications and outlets.Here’s what we discuss together:How journalism and small businesses are changing post-pandemicHow to take your locally known business onto the national (and global) stageHow to pitch a product in an oversaturated marketWhat credibility means to a journalist reading hundreds of pitches each dayWhy it’s so important to draw relevance to your product as a small businessShould you send samples of your product to a journalist?How to write an attention-grabbing subject line and how long should your pitch be?Annie’s pitching pet peevesResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf I were to create a list of the pros and cons of features and press coverage, I can tell you that the pros side will have significantly more reasons than the cons.Honestly, the only con I can think of is if the reputation you have just isn’t that great… in which case, press can still redeem and repair your image. I mean, how many celebrities have we seen pour hundreds of thousands of dollars on PR?I bring this up to say that if you’re a creative with a new book, product, or even a crowdfunding campaign you’d like to promote… getting featured in major publications and outlets is a great way to spread the word and get in front of your target audience by the thousands.Here to put proof to the pudding is Shequeta Smith – Founder and director of Shero comics, award-winning screenwriter, and PR Starter Pack member.She joins us on this episode of the podcast to share all things such as pitching, getting featured in local media, connecting with writers, finding your newsworthy story, and funding your Kickstarter campaign (just like Shequeta did).It’s a powerful episode for entrepreneurs looking to build important relationships, and creative hoping to crowdfund for their projects and creative endeavors alike.So tune in, take notes, and I promise you’ll leave inspired and ready to take your PR efforts straight into your hands.Here’s a glance at what Shequeta and I discuss:A rundown of Shequeta’s creative projectsWhere Shequeta has been featured all on her own without a PR agencyWhy you’re your best advocateHow to pitch the most interesting story to news media outlets and major publicationsHow to find your unique story angle that highlights the benefits of your productWhy your pitch is not about you (and what it should really be about)How to write emails that quickly grab the attention of any journalistThe right follow-up etiquette to increase your chances of successPersevering and pushing past until you get your first “yes”Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessPR is a neverending journey that builds on each action over time. As a result, you’ll extend your network, grow your clientele, and boost your credibility and authority in a way that can’t be denied.When you look at your PR efforts in this way, you’ll learn a very valuable lesson about relationship building which in turn extends your network and increases your net worth.Which is why in this episode, I’m sharing one very simple PR trick to increase your chances of getting featured no matter the season, no matter the year.It’s a short and sweet one, but don’t let the length fool you! So if you have 10 minutes to spare (5 if you listen on 2x speed), here’s what you’ll walk away with:A simple PR trick to increase the success rate of getting featured year roundThe mindset you need to have to get featured in major publicationsWhy you don’t have to reinvent the wheel, but just add a small piece to itResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessProductivity – we all want it, we’ve all tried a million different hacks, and we all still haven’t seemed to unlock peak levels of it.It’s why important, business-propelling, credibility-boosting tasks like pitching yourself for PR, podcast interviews, and earned media often take the backseat. We say, “I’ll get to it when I have time,” but when has that ever happened? (Let’s be honest!)This is why I’m so excited to introduce you to my friend, Cara Harvey.Aside from being a mom, wife, and superwoman – Cara is a productivity coach. In addition to all of that, she’s the author of the book, The 15 Minute Formula, and has also created a system that has booked her on 46 podcasts in a year.In today’s episode, she’s going to share her productivity wisdom with you, including how every problem could be solved with a system – and why 15 minutes is all it takes for you to chip away at a huge, overwhelming goal.Here’s a closer look at what we discuss together:Why Cara wishes that she worked on PR and visibility way earlier in her entrepreneurial journeyWhy systems is the solution to your challenges and problemsHow to tackle your PR goals (and other huge wins) in 15 minutesHow to plan effectively for the week aheadThe #1 reason why busy entrepreneurs tend to procrastinateWhy it’s so difficult for entrepreneurs to systematize effectivelyHow to master the art of prioritizingResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free