Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThey say the definition of insanity is doing the same thing over and over again but expecting a different result. And if you haven’t landed the number of features, media placements, and coverage that you dream of accomplishing for yourself–this episode is for you.Today, I’m breaking down the 3 reasons why your PR efforts are not working. If you’ve tried to pitch your way into news segments, magazine articles, or podcasts to no success, this episode is a great place to start if you want to start seeing your story and your business in your favorite publications ASAP.Tune in as I break down the 3 biggest PR mistakes business owners and entrepreneurs commonly make. I’ll also share what to do instead so you can start seeing more media opportunities open up for you. Whether you’ve tried reaching out on HARO, sent a couple of DMs to journalists on Instagram, or have just dreamed of one day seeing your business featured on Oprah, Allure, or any major publication… the tips I share in this episode will help you kickstart your PR efforts like a pro.Topics We Discuss in this Episode:How to troubleshoot and improve your pitchesHow to start seeing PR opportunities all year roundWhy you shouldn’t rewrite an entire pitch to land more pressWhy knowing relevant news and seasonal trends is importantWhy every “no” is an opportunity to turn it into a “yes”How PR and media coverage helps you serve more peopleWhy learning great PR pitching practices is a $10,000/hr skillResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouP.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free!

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessGreat weather aside – spring/summer is a great time to land PR and media placements. Not only are the opportunities abundant but there are so many story angles that will be covered around this time of year. So small business owners and entrepreneurs, listen up! In this episode, I share tons of unique spring/summer story angles editors, and publications are sure to love.From spring/summer holidays and important dates to graduations, physical fitness, travel, beauty, fashion, and everything in between – I show how YOU can fit your product and expertise into any of these spring/summer hot topics, even if you think your story doesn’t have a place in a specific space or season.This episode is proof that there’s never a bad season to pitch your story. So get your pen and paper out, and get your creative juices flowing. Or, at the very least, take one (or all) of the story angles I share in this episode and start pitching.Topics We Discuss in this Episode:Why you need to pitch regardless of the seasonTaking advantage of holidays and important events for your PR pitchMy tried-and-true framework for finding unique and relevant angles in every seasonHow trends and expert insights in your industry help your pitch stand outHow you can approach PR like a pro (even if you don’t have any experience)Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free!

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessPR is all about amplifying YOU, your mission and voice, to reach your people. But you can’t do that if you don't feel empowered to take up space. And this is a struggle many women of color face because this world is designed to keep us small. We can all grow beyond this struggle. This week’s guest, Dr. Greta Anderson shares her story as someone who she didn’t see represented very much in her industry, a golf educator and Black woman. You’ll walk away knowing that you can learn how to take up space too. Topics We Discuss in this Episode:Why you’re the best person to tell your own storyThe non-traditional ways PR can benefit your business How PR is a social justice toolResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouKnow more about Dr. Greta; https://drgretagolf.com/ If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free!

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessWhat happens when we reject bro-marketing and choose another path? I’m proof that we can grow our businesses from a place of ethical marketing instead of mystery and manipulation. We have so many options when it comes to marketing and how we grow our business. I was able to blow my goals out of the water by diversifying my strategies and trying new things.This one lesson has led to the highest ROI in my business. So when you feel out of alignment, try new things and challenge the norm. I shared about this transformation as a CEO with Ellen Yin on her podcast, Cubicle to CEO. Topics we cover in this episode: How I pivoted from a government career to CEOWhat I’ve learned from slowing downHow I’m rejecting bro-marketing and harmful business norms If you want to land your first feature for free while staying true to yourself, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.RESOURCES MENTIONED:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouKnow more about Ellen Yin and Cubicle to CEO: https://cubicletoceo.co ADDITIONAL RESOURCES:Watch the PR masterclassGet the PR Starter PackJoin the Small Biz PR Pros FB groupListen On Your Favorite Podcast PlatformFollow the PodcastFollow Along on Instagram Follow Along on FacebookFOLLOW & REVIEW ON APPLE PODCASTSAre you following my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes!I would also appreciate it if you would leave me a review! Reviews help me make sure I am providing the content that you need! Plus, you will be entered to WIN a 1:1 pitch writing session with me where I will help you find your press-worthy angle! Click here to review, select “Ratings and Reviews” and “Write a Review”.

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessFind out the answers to your biggest PR outreach questions by tuning in to this episode with Gloria Chou. You’ll get inside access from my exclusive interaction with small business heroes who are using the proven PR strategies that help them get seen, heard, and valued. Topics We Discuss in this Episode:How to research journalists and press release tipsFollow-up tips to always keep in mind when pitchingHow to use HARO in PR tipsHow to find niche journalists and media outletsHow to increase open rates of your emails Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Episode 41: How to Write, Publish, and Leverage a Press Release to Get PR and SEO for Your Business With E-releases CEO Mickie Kennedy (Part 1)https://www.gloriachoupr.com/41Episode 42: How to Write, Publish, and Leverage a Press Release to Get PR and SEO for Your Business With E-releases CEO Mickie Kennedy (Part 2)https://www.gloriachoupr.com/42If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIt’s time to stop being gross with your marketing and focus on what you can do instead. Join me and Brittany McBean in this episode to discover ethical PR and marketing strategies that will make you a credible and relevant small business hero that serves people in their best interests. Topics We Discuss in this Episode:What unethical marketing looks and sounds likeExpert tips on how to present and discern social proofResearch insights on the buying decisions of peopleThe importance of giving people more autonomy to decide to buyHow our marketing should speak to the people we serveThe process by which organic PR can help boost any business Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Know more about Brittany McBean:https://brittanymcbean.com/Subscribe to Brittany McBean’s YouTube Channel:https://www.youtube.com/@BrittanyMcBeanConnect with Brittany McBean:brittany@brittanymcbean.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you’re terrified of putting yourself out there to do PR, this is a can’t-miss episode with Alexandra Harbushka. You’ll discover the right mindset and pitching techniques that will help you rise above your fears. In that way, you’re not only getting seen, but you’re also helping more people with your story and your business.  Topics We Discuss in this Episode:How ‘imagined fear’ can stop you from moving forwardWhy you need to go back to your ‘Why’ to face your fearsMindset hack to deal with haters and negativitiesGetting specific with niche to send out your messageLeveraging media features for marketing and PRThe main reason why you should just start pitchingResources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Know more about Alexandra Habrushka:https://www.lifewithherpes.com/start-hereGet your free e-book from Life with Herpes:https://lifewithherpes.simplero.com/page/281203If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDiscover the two must-haves you should include in every cold pitch you make. Join Gloria Chou in this episode as we go through the importance of specificity and relevance in pitching so you can finally make the journalist on the other side decide and say that “Yes!” that you truly deserve. Topics We Discuss in this Episode:Why pitching requires you to peel the layers of your businessThe two must-haves that make your cold pitch stand outHow to test if you are specific and relevant enough in your pitchMaking the subject lines of your pitch really matterThe whole point of pitching—making journalists respondPutting out to the world the puzzles of your small business Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Listen to Small Business PR Podcast:https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-freeIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessJoin us in this intimate and inspiring episode as I open up about how my generational trauma and scarcity can impact entrepreneurship. It’s only by first acknowledging our inner landscape that we can change our narratives as small business heroes. Topics We Discuss in this Episode:What my generational trauma and scarcity really look likeHow I am healing generational trauma and scarcity Addressing the toxic and cancerous forms of capitalismThe need to be more self-aware as a leader and entrepreneurWhy you should elevate humanity in your businessThe mark of a true leader-entrepreneur Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Know more about Veronica Romney:https://www.veronicaromney.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessMake PR and SEO your # 1 focus this year! Join us in this episode as we discover with Laura Peters, a travel blogger and an SEO expert, the actionable steps to optimize your small business, so it can be finally seen, heard, and valued through using PR and SEO.Topics We Discuss in this Episode:What exactly is SEO?SEO’s several advantages over social mediaHow long does it take to see business results through SEO?PR strategies that boost your SEO and help produce resultsWhy small business owners should understand SEO firstThe changes in SEO algorithms that you should be aware of Actionable steps and mindset to get started with SEO Resources Mentioned:Join Gloria Chou's PR Community:https://www.facebook.com/groups/428633254951941Get to know more about Laura Peters:https://mikeandlauratravel.comFollow Laura Peters on Instagram:https://www.instagram.com/mikeandlauratravelblogSubscribe to Mike and Laura’s YouTube Channel:https://www.youtube.com/c/mikeandlauratravelIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram