Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you are a small business owner who is ready to start hacking your own PR, this is the episode for you.TOPICS WE COVER IN THIS EPISODE: What humility of a founder looks likeThe mindset shift that needs to take place before pitchingThe problem with being preoccupied with the outcome instead of focusing on the processHow to pitch yourself as an expert with little to no experienceTurning rejections into articlesDo’s and Don’ts of pitchingResources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow T'Nisha on Instagram - http://www.instagram.com/blaque.incVisit the Blaque Movement Website - https://www.blaquemovement.space/If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode I joined Jacqueline Snyder and Minna Khounlo-Sithep, hosts of The Product Boss Podcast, to discuss how product founders can not only increase visibility and sales this upcoming holiday season, but learn how to successfully pitch themselves all year round for any opportunity. How I developed my signature CPR pitching method and how even the smallest, newest businesses can apply it The exact things journalists want to hear from founders when being pitched How to make your pitch relevant for any and every angle and think outside the box The opportunities pitching holds beyond a press feature Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode I cover: The FIRST thing you must do before you even begin pitching Removing the emotions and drama from the pitching process How to layer specificity to increase relevance The most effective journalist-follow up method Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessOne of our biggest guests to date,  the media powerhouse with 23+ years of media experience, Amy Goodman is back this week for pt 2! Key Points: -What’s going on bts when a journalist doesn’t respond to your pitch -How to become a reliable source-Pitching timelines and deadlines to watch out for: TV vs digital print-Holiday gift guide specific tips -What happens ‘after’ you get booked for a feature Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).  Go to gloriachoupr.com/masterclass to watch for free!

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThis week we’re welcoming one of our biggest guests to date, a media powerhouse with 23+ years of media experience, Amy Goodman.. Key Points:- How the media landscape has changed and is currently evolving - Fake news, trust in journalists, opportunity for small business owners - The most important attributes of people journalists want to hear from- Good pitches vs bad pitches: what gets an immediate “no” and what’s Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).  Go to gloriachoupr.com/masterclass to watch for free!

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessWant a step-by-step plan to do exactly that – getting into your dream publications? I’m inviting you to my FREE LIVE PR SECRETS MASTERCLASS (the only one I’m hosting in 2023). Book here to join: gloriachoupr.com/masterclassIn this episode I’m joined by Sonia Thompson to discuss the importance of building authentic, diverse communities around your business and how anyone can expand their perspective and understanding of others. Key points:My background and biz origin story How I cultivated my diverse community Rewriting narratives and media representation Improve diversity with being open minded and awareUsing your platform to elevate your community Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessClare Yeo is a conversion copywriter and magnetic marketer to 7-figure online course creators and coaches. She also happens to be Team Gloria Chou PR’s very own chief marketing officer. Join us for a conversation about A.I. and marketing, and how to ethically use it in your business.Here’s the episode at a glance:How A.I. is changing marketing as we know itWhy most A.I. written copy can be easily detectable to the general publicHow storytelling emphasizes the benefits of your offerTips for combating writer’s block and analysis paralysisHow to measure the success of your storytellingResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessEmbarking on your journey as a new founder or small business owner is brimming with excitement. You stand on the verge of introducing your unique brilliance to the world, eager to connect your offerings with those who need them most.But amidst the excitement, a multitude of significant decisions awaits. From fine-tuning your website for optimal search visibility (SEO) to devising a content marketing strategy and orchestrating an attention-grabbing launch, your to-do list seems endless.One of the pivotal decisions you'll face is whether harnessing the power of press releases and media coverage is the strategic key to accomplishing multiple launch tasks seamlessly. If you're a new founder or a small business owner about to unveil a new product or service, this episode is your compass.In this episode, I've curated 10 pivotal questions that revolve around launching a new product or service, leveraging press releases, and mastering media coverage strategies. This advice holds value whether you're navigating a pivot, or even if your product is in the pre-launch phase.And here's the exciting twist – two of these questions receive insightful answers directly from accomplished journalists, offering you insights straight from the experts.Here's a glimpse of what's in store:We dissect the choice between pitching and press releases, finding the ideal fit for your yet-to-launch venture.Discover the significance of press release distribution pickup – is it a signal of success?Uncover the possibility of featuring your offerings in gift guides via press releases.Prepare effectively for media interviews as a brand-new startup, a crucial step in building your presence.Pinpoint the opportune time for pitching when your product is poised for launch.Explore the potential of PR in boosting crowdfunding campaigns.Learn if pitching your product months ahead of its launch is a viable strategy.Join us in this episode as we navigate the intricate terrain of press releases and media engagement, tailored specifically for new founders and small business owners. Your journey to a successful launch is just a listen away.Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessTravel, food, and lifestyle – these are three broad categories that will constantly have a spot in some of the world’s most prestigious and recognizable publications and media outlets. And no matter what business you run, there’s a spot for you in the same publications.Mee Annie Lin – a journalist who has written for Time Out, CNBC, Women’s Health, Elite Daily, and so many more. She’s incredibly passionate about covering stories in the realms of travel, food, and everyday relatable topics.If you’re not in either the travel, food, or lifestyle industries, don’t be fooled! Annie’s advice is top-tier. As a trained and seasoned journalist, she’s diving into the details of the best pitching practices (and her pet peeves to avoid) to increase your opportunities of getting featured in major publications and outlets.Here’s what we discuss together:How journalism and small businesses are changing post-pandemicHow to take your locally known business onto the national (and global) stageHow to pitch a product in an oversaturated marketWhat credibility means to a journalist reading hundreds of pitches each dayWhy it’s so important to draw relevance to your product as a small businessShould you send samples of your product to a journalist?How to write an attention-grabbing subject line and how long should your pitch be?Annie’s pitching pet peevesResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf I were to create a list of the pros and cons of features and press coverage, I can tell you that the pros side will have significantly more reasons than the cons.Honestly, the only con I can think of is if the reputation you have just isn’t that great… in which case, press can still redeem and repair your image. I mean, how many celebrities have we seen pour hundreds of thousands of dollars on PR?I bring this up to say that if you’re a creative with a new book, product, or even a crowdfunding campaign you’d like to promote… getting featured in major publications and outlets is a great way to spread the word and get in front of your target audience by the thousands.Here to put proof to the pudding is Shequeta Smith – Founder and director of Shero comics, award-winning screenwriter, and PR Starter Pack member.She joins us on this episode of the podcast to share all things such as pitching, getting featured in local media, connecting with writers, finding your newsworthy story, and funding your Kickstarter campaign (just like Shequeta did).It’s a powerful episode for entrepreneurs looking to build important relationships, and creative hoping to crowdfund for their projects and creative endeavors alike.So tune in, take notes, and I promise you’ll leave inspired and ready to take your PR efforts straight into your hands.Here’s a glance at what Shequeta and I discuss:A rundown of Shequeta’s creative projectsWhere Shequeta has been featured all on her own without a PR agencyWhy you’re your best advocateHow to pitch the most interesting story to news media outlets and major publicationsHow to find your unique story angle that highlights the benefits of your productWhy your pitch is not about you (and what it should really be about)How to write emails that quickly grab the attention of any journalistThe right follow-up etiquette to increase your chances of successPersevering and pushing past until you get your first “yes”Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on InstagramI'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free