Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn today’s episode, I want to close out the year with sharing key lessons I’ve learned from scaling my PR business to 1 million dollars.(without mass dm-ing anyone offering a slot in Forbes) I’ll be sharing the top 10 lessons like: •Reinventing, reflecting, and repelling •Trusting and empowering your team to reach ‘80% perfect’•Embracing the non tangibles and unmeasurable gains •Writing your OWN biz playbook And so much more! And don’t forget to support and shop from mission driven small businesses this season! Check out our Shop Small Business Guide at www.shopsmallbizguide.com and give a gift with a unique story from a mission driven small biz owner!  🎁Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn today’s episode I’m going beyond the usual PR, marketing, and journalist tips and insights and giving you the behind the scenes of being a business owner and what’s been the most game changing thing for me in 2023! Today’s episode is all about end of year reflections and intentions for your business. Because if you want to plan for the future, you need to reflect on the past and audit the present.In this episode I cover:-Why branding should always be a key area of focus, especially early on in your business -Why delegation is necessary if you want to see growth and ENJOY your business growth journey -How to refresh stale messaging or messaging that isn’t landing -Importance of documenting EVERYTHING and tips to stay organized on the backend Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn today’s episode I’m going beyond the usual PR, marketing, and journalist tips and insights and giving you the behind the scenes of being a business owner and what’s been the most game changing thing for me in 2023! In this episode I share:-The most important/high ROI investment I made this year -How I practice and develop my leadership daily -Different ways to bring your virtual team together-no matter where they’re located -Why performance is the greatest marker of strong leadership Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn today's episode, I’m sitting down with Money Management/Mindset Coach Clare Wood, and chatting about my limiting beliefs, money mindset, and growth journey-sharing how the mistakes I’ve made have helped me grow not only as a business owner, but as a person.We cover: -The defining moment I realized I needed to hone my leadership skills-My inner work journey – from my first 6 figure launch to mental and physical breakdown and back again-My toxic money mindset that stemmed from being a first gen immigrant, and how I’m overcoming that-How psychedelics helped my healing journey, especially with my mom And so much more around healing trauma and letting go! Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode I’m joined by HuffPost’s Wellness Reporter, Jillian Wilson, to discuss positioning yourself as an expert and getting featured in the media no matter what stage of business you’re in! We cover: -Freelance journalists vs specific outlet editors -Preferred email pitch etiquette -Email subject line do’s and dont’s-What to prioritize in the first paragraph of your pitch -What makes someone an expert in their field -Social media followup etiquette Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDo you ever wonder how you can get your business featured in a gift guide or product guide?My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your questions about it!Margaux Lushing is a freelance writer and travel startup founder who lives and breathes wellness, and has written product roundups (including gift guides, best-of lists), for Forbes.com, The San Francisco Chronicle, Refinery 29, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, RobbReport.com, 7x7, and others. Margaux also founded the Well + Away VitalGuides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines. Through her work with Well + Away, Margaux has designed wellness programs for luxury hotels including Four Seasons and Viceroy, as well as Soho House San Francisco.We are digging into what founders need to know about pitching products, what the ideal timeline is for pitching, pitching do’s and don’ts and so much more.If you want to get the scoop on what it really takes to get into a gift guide for any given holiday throughout the year, tune in to this episode!I would love to connect on Facebook or Instagram! You can find me @gloriachoupr.Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessI’m all about sharing the best FREE tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. I’ve handpicked the best tools that you need to be using, and I’m sharing them in this episode. The best part is, all of these resources are free! TOPICS WE COVER IN THIS EPISODE: Google News Alerts-what, why, and how yo use Why you should sign up for HARO and how to use it efficiently How to easily connect with journalists Why you should publish on Medium as well as your own blog Hashtags you need to be following on Twitter to simplify pitching The #1 Facebook group you need to joinResources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessToday I’m speaking with star PR Starter Pack student Kimberly Behzadi, founder of Read it & Eat Box. This fearless small business owner pushed through imposter syndrome and industry norms to prioritize PR to grow her business and has since been featured on 15+ niche, local, and national media outlets, formed strategic partnerships with other small businesses, hosted an incredibly successful popup, and has even opened a brick and mortar location! In this episode we’re discussing:•How the smallest, earliest stage businesses can get featured for free and diminish imposter syndrome •The different types of media coverage and their unique benefits •The importance of relationship building with journalists and how social media majorly simplifies that aspect•Tips to find the relevance piece for every single pitch you writeResources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessToday I’m joined by Gwen Lane, a content creator turned Creator Coach with 18+ years of marketing experience. In this episode we discuss:How product brands can work with influencers this upcoming holiday season The best ways to reach out for these partnerships An insider look at what goes on bts for the creator Business fundamentals that never change Budget, contracts, and things to keep in mind Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessQ4 is here which means you’re doing everything you can for this holiday season to smash your 2023 revenue goals and keep the momentum going in 2024! Holiday PR is what’s going to help you stand out from your competition this season so you don’t have to compete over who’s reels are more aesthetic.In this episode, well established gift guide editors are sharing their thoughts on your gift guide specific questions! How to pitch services and unconventional products for gift guidesAre samples required to sendDo’s and dont’s in your pitch How to pitch for gift guides all year round Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouIf you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram