Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThe recent announcement of Universal Music Group's departure from TikTok has sparked discussions about the reliability of social media platforms. This situation emphasizes the need to diversify marketing strategies and explore organic PR as a more sustainable alternative. In this episode, I'll explore the benefits of organic PR, its role in building long-term assets, and how I can navigate the ever-evolving social media landscape.Key Insights:The Power of Organic PR: Unlike social media and paid ads, organic PR offers a stable and enduring approach to marketing. Securing press features, podcast appearances, and speaking engagements can establish my credibility, authority, and trust within my industry. Organic PR initiatives contribute to enhanced brand visibility, improved SEO rankings, and increased website traffic, providing long-term benefits beyond the fleeting nature of social media interactions.Building Long-Term Assets: In today's fast-paced digital environment, it's important for me to prioritize activities that yield long-term assets. While social media may offer immediate gratification, investing in organic PR initiatives can lead to more sustainable results. By securing media coverage and building an email list, I can generate valuable backlinks, establish thought leadership, and cultivate direct relationships with customers, fostering brand loyalty and driving conversions over time.Navigating the Social Media Landscape: While social media remains an essential part of my marketing strategy, I approach it with caution and diversify my efforts. Instead of relying solely on social media, I compliment my efforts with organic PR tactics. By focusing on activities that build authority, credibility, and trust, I can future-proof my marketing strategies and withstand changes in the social media landscape. These recent developments underscore the importance of adopting a diversified approach to marketing, leveraging organic PR initiatives to build long-term assets and navigate the evolving digital landscape with confidence.By shifting our focus from social media to high-value activities like PR and email marketing, we can future-proof our businesses and reach our target audience more effectively. So, let's think twice before investing all our time and resources into social media alone.Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, I sit down with Danielle Wiebe, founder of Business Babes Collective, to uncover the secrets behind successful collaborations and partnerships in the small business world.Key Insights:The Power of Collaboration: Collaboration offers exponential benefits, spanning from hosting events to participating in pop-ups, allowing me to tap into new audiences and expand brand exposure.Exploring Collaboration Types: I explore various collaboration types, from virtual and in-person events to influencer marketing and sponsorships, to diversify my partnerships and opportunities.Starting Small: Starting small with pop-up events or collaborative photoshoots helps me test the waters and build confidence as I venture into collaborations.Finding Win-Win Opportunities: Identifying businesses with complementary offerings enables me to pitch collaborative opportunities that offer mutual benefits such as visibility and foot traffic.Navigating Venue Partnerships: Navigating venue partnerships involves creating win-win scenarios where all parties benefit, emphasizing the importance of mutual success.Measuring Collaboration Success: Measuring collaboration success can be challenging, but tracking affiliate codes, discount codes, or specific links provides valuable insights into effectiveness.Embracing Abundance Mentality: Embracing an abundance mentality is essential in the world of collaborations, recognizing the transformative power of community building and partnership.If you're eager to dive deeper into the world of collaborations and unlock the full potential of your business, I highly recommend checking out Business Babes Collective and connecting with Danielle. She's a wealth of knowledge and a beacon of inspiration for aspiring entrepreneurs everywhere.And remember, Small Business Heroes, collaboration isn't just a strategy; it's a mindset shift that opens doors to limitless opportunities. So let's embrace the power of collaboration and watch our businesses soar!Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn today's episode of Small Business PR, I'm venturing into a territory I've been famously skeptical about: Facebook ads. I've invited my good friend and my personal guide in the Facebook ads universe, Kwadwo, the brilliant mind behind The Art of Online Business, to shed light on this complex topic. Despite my usual reservations about ads and agencies, this conversation opens up a new perspective on using ads as a strategic tool for growth.Key Insights:Timing for Ads: I've always wondered about the perfect moment to introduce ads into our marketing mix. Kwadwo shares insights on recognizing when your business is truly ready to amplify its reach through advertising.Busting Ads Myths: There's a lot of intimidation surrounding the costs and complexity of running ads. Kwadwo demystifies these aspects, making the ad world more accessible for us all.Avoiding Beginner Mistakes: Jumping into Facebook ads can be daunting. We discuss common errors to avoid and how to set yourself up for success from the get-go.Crafting Effective Ads: The secret sauce of any successful ad? Its components. We dive into what makes an ad resonate, focusing on the critical role of messaging and creative.Smart Targeting and Budgeting: Figuring out whom to target and how much to spend can make or break your ad campaign. Kwadwo offers his expertise on navigating these decisions for maximum impact.The Importance of Personal Connection: In a world tilting towards automation, we discuss why keeping a personal touch in your digital marketing efforts is more crucial than ever.Choosing the Right Ads Manager: With a sea of options out there, we talk about red flags to watch for and tips on selecting an ads manager who genuinely aligns with your business values.Embracing AI with a Human Touch: AI is revolutionizing how we approach ads, but Kwadwo reminds us why the human element in crafting our messages remains indispensable.This episode is a treasure trove of knowledge for anyone curious about or currently navigating the world of Facebook ads. Kwadwo's wisdom has certainly made me reconsider my stance on ads, emphasizing strategic use over blanket skepticism. Whether you're weighing your first ad spend or refining your existing strategy, this discussion is packed with actionable advice to boost your online presence and sales.Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this empowering episode of The Small Business PR Podcast, I sit down with Camille Adams, a renowned book coach and launch strategist, to explore the transformative journey of writing and launching a book. Whether you're a small business owner, an aspiring author, or someone with a story burning inside, this conversation is packed with actionable insights to bring your writings to life. From the nuances of book publishing to leveraging podcasts for visibility, Camille shares her expert strategies for authors to achieve sustainable success and make an impact with their stories.Key Takeaways:Understanding Book Publishing: Camille breaks down the essentials of book launching and publishing, offering clarity on the paths of self-publishing, hybrid publishing, and traditional publishing. Learn the pros and cons of each to choose the best route for your book.Building Your Audience: Discover why growing your audience is crucial long before your book launch and how it can significantly influence your publishing options and book sales.The Power of Podcast Tours: Dive into the strategy behind successful podcast tours, including how to pitch your story with relevance and engage listeners without hard-selling your book.Innovative Marketing Strategies: Beyond podcasts, explore various marketing tactics such as influencer collaborations, virtual book launch parties, and leveraging social media to boost your book's visibility and sales.Launching for Success: Camille emphasizes the importance of a strategic launch plan, including pre-selling, building a launch team, and continuously promoting your book post-launch for lasting impact.Bonus: Camille offers access to her free resource, "Start Writing," a guide for those hesitant to embrace their identity as writers. This tool is designed to kickstart your writing journey and frame your book for success.Whether you're in the early stages of writing or ready to launch your book, this episode is filled with invaluable advice to navigate the publishing world and share your story with a broader audience. Tune in to transform your book dream into reality and leverage your story for greater impact.Listen now to step into your power as an author and change lives with your story!Remember to subscribe to The Small Business PR Podcast for more insights on growing your business and elevating your voice. Follow us on social media @GloriaChouPR and join our community of change-makers.Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, I dive deep into the world of podcast guesting and how it can be a game-changer for your business growth. As a firm believer in organic visibility strategies, I discuss why traditional quick-fix schemes don't work and why podcasting stands out as a credible and authoritative approach. Join me as I outline the three critical reasons why you should make guest podcasting a priority in your PR and marketing efforts.Key Points:Boosting SEO and Earning Backlinks: I'll explain how appearing as a podcast guest can significantly improve your SEO and provide valuable backlinks to your website, driving long-term traffic and audience growth.Building Trust and Expanding Your Network: I'll share insights on how guest podcasting can help you tap into established audiences, build trust quickly, and expand your network in meaningful ways.Creating and Repurposing Content: Discover how a single podcast appearance can provide you with a wealth of content to repurpose across your social media channels, streamlining your content strategy.I also share my personal journey and effective pitching strategies, emphasizing the importance of exploring diverse topics relevant to your business. For more in-depth strategies and to learn about my proprietary pitching method, visit my website at www.gloriachoupr.com and check out my PR Secrets Masterclass.Tune in to gain actionable insights and connect with me on social media @GloriaChouPR. Whether you're thinking of starting your own podcast or planning to guest on others', this episode is packed with valuable advice to help you leverage podcasting for your small business's PR and growth.Also if you ever wonder how to get into a podcast even if you've never pitched or been interviewed before, here’s a video episode I created for that: EPISODE 04: HOW TO PITCH AND GET ONTO ANY PODCAST EVEN IF NO ONE KNOWS WHO YOU AREResources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode I want to talk about one of the best things you can do for yourself every end/start of a year to call in massive transformations. It’s something that’s helped me just as much as end of year reflections or new year goal setting. And it pertains to my lifestyle overall, not just business performance or personal growth.And that’s selecting a single word, or theme, for what I want to focus on for the year.In this episode I share:-Why I made this a habit -My specific words for 2022, 2023, and 2024-The transformations and shifts that were made in each of those years related to the guidance from my word-My different journeys of self care, healing from my childhood, leadership, finance and business expansion  Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn today’s episode I’m joined by Sarah Lyon, an interiors writer who’s written for Architectural Digest, Apartment Therapy, New York Times, Washington Post, and more! She loves highlighting small businesses by always trying to cover a blend of big names and new talent. In this episode we answer: -How important are photos/professional photography when pitching for media-How you can pitch your product vs your expertise-Why you NEED an online presence, and what journalists actually look for when googling you-How to master the pitch that significantly puts you ahead of other industry experts (even if they have more experience) Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessPR can absolutely transform your business and life through the power of positioning and visibility. Getting your expertise in front of the right eyes can mean sales, investors, awards, invitations, recognition and so much more. But it has to be done the right way. No one trusts those pay to play Forbes feature opportunities they get in their request inbox, so why would the reader trust the sponsored article that comes from those. Even Forbes 30 under 30 lists have been under fire for just how exactly some people made it on there. So here on the Small Business PR Podcast we’re all about leading with transparency, authenticity, and value, which is exactly how you’re going to land media features that are ACTUALLY trusted and respected. I’m tired of business owners getting scammed 20k on agencies that don’t deliver, so in today’s episode we’re going back to the basics and covering:-What is PR and how will it help your business-What PR scams you should watch out for-Should you invest in PR, marketing, or ads-How PR will immediately improve SEOResources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn today’s episode, I want to close out the year with sharing key lessons I’ve learned from scaling my PR business to 1 million dollars.(without mass dm-ing anyone offering a slot in Forbes) I’ll be sharing the top 10 lessons like: •Reinventing, reflecting, and repelling •Trusting and empowering your team to reach ‘80% perfect’•Embracing the non tangibles and unmeasurable gains •Writing your OWN biz playbook And so much more! And don’t forget to support and shop from mission driven small businesses this season! Check out our Shop Small Business Guide at www.shopsmallbizguide.com and give a gift with a unique story from a mission driven small biz owner!  🎁Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn today’s episode I’m going beyond the usual PR, marketing, and journalist tips and insights and giving you the behind the scenes of being a business owner and what’s been the most game changing thing for me in 2023! Today’s episode is all about end of year reflections and intentions for your business. Because if you want to plan for the future, you need to reflect on the past and audit the present.In this episode I cover:-Why branding should always be a key area of focus, especially early on in your business -Why delegation is necessary if you want to see growth and ENJOY your business growth journey -How to refresh stale messaging or messaging that isn’t landing -Importance of documenting EVERYTHING and tips to stay organized on the backend Resources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram