Small Business PR
How to Get 1 New Customer a Day in the DMs w/ Sophia Parra
Apr 8, 2024
Sophia Parra, a social media strategist specializing in relationship-building, shares insightful tactics on converting followers into customers. She emphasizes the importance of genuine interactions over chasing metrics like likes. Starting with just five meaningful conversations daily can significantly boost engagement. Parra reveals how to use personalized DMs without being pushy, fostering trust and community among your audience. Her strategies prioritize human connections, making them invaluable in today's digital marketing landscape.
40:25
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Quick takeaways
- Prioritizing genuine conversations and relationships on social media is crucial for converting followers into loyal customers.
- Engaging in just five meaningful interactions daily can significantly enhance business growth and lead to potential sales opportunities.
Deep dives
The Importance of Building Relationships on Social Media
Social media should be viewed primarily as a platform for building relationships rather than solely a venue for content sharing. Many small business owners mistakenly believe that the more content they produce, the better their engagement will be, but focusing on conversation is more effective. Engaging with followers through dialogue can enhance a post's performance significantly. By prioritizing relationship-building interactions over merely creating posts, businesses can foster deeper connections with their audience and potentially convert those relationships into sales.
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