Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessOur special guest, Kerrie Fitzgerald, is teaching you things like how to collaborate with influencers without paying them, leverage your email list, and create customer superfans. Trust me, this information is invaluable because the world of online shopping is only going to continue to grow. TOPICS WE COVER IN THIS EPISODE: Why you should consider launching a physical product Utilizing the audience you already have How to compete in the sea of people on social media The mindset of a six-figure business owner Focusing on one social channel to connect with your audience The importance of getting traction on Google How to collaborate with the right influencers Making it easy for people to buy from you Using coupons to get more revenue How to leverage the power of an email list Why people want authenticity Resources Mentioned:Visit Kerrie’s Website: http://www.kerriefitzgerald.com Follow Kerrie on Instagram: http://www.instagram.com/kerrie.a.fitzgeraldListen to Kerrie’s Podcast: http://www.kerriefitzgerald.com/podcastGet Kerrie’s Signature Course for E-Commerce Brands:  https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, I am sharing the top three things that I hear all the time from founders that are preventing them from securing media features.TOPICS WE COVER IN THIS EPISODE: Common limiting beliefs that founders carry aroundThe number one way to protect yourself from others stealing your ideasHow to remember that you are the expertWhy you don’t need to have everything figured out before you startResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThis is a really important conversation for any entrepreneur to hear - it doesn’t matter if your business is brand new or if it has been around for years. The topics of mindset, control, delegation, diversity, and more in this episode will help you manage your time, manage your team and ultimately, grow your business with less hustle.TOPICS WE COVER IN THIS EPISODE: Tips for optimizing your mindset and timeWhat a time audit is and how it can benefit youHow letting go of control and your ego can help you delegate betterOvercoming fears around your own money or decisionsPutting parameters in place to safeguard your businessBeing more conscious when it comes to diversity, equity, and inclusionResources Mentioned:Visit Rick’s Website: www.rickmulready.comFollow Rick on Instagram: https://www.instagram.com/rickmulreadyFollow Rick on Facebook: https://www.facebook.com/rmulreadyListen to Rick’s Podcast: ​https://rickmulready.com/category/aoobpodcast/Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode we discuss why hiring a coach to guide you through fundraising is crucial, the challenges that women of color have in the funding landscape, and the clear steps that you need to take to get started funding your business as a woman.TOPICS WE COVER IN THIS EPISODE: What white privilege really meansThe funding gap between white women and women of colorWhat crowdfunding is and why it’s more difficult for women of colorActionable tips for struggling business ownersWhy there are so many necessity entrepreneurs post-COVIDThe best and worst advice about getting fundingResources Mentioned:Follow Karen on Instagram: www.instagram.com/karencahnConnect with Karen on Linkedin: https://www.linkedin.com/in/karen-cahnFollow Karen on Facebook: https://www.facebook.com/karen.cahnVisit the IFundWomen website: https://ifundwomen.com/startup-coaching-plansConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessMy guest, Spiffy Darko, is joining me in this episode to talk about how you can grow your business with short, viral videos on TikTok and Instagram.TOPICS WE COVER IN THIS EPISODE: What NOT to do when it comes to posting schedulesWhether or not Instagram feed “aesthetics” matterTips for who to engage with and how on InstagramHow to come up with video ideas that viewers will likeWhy it's important to show your face on videoHow long your videos should beHow to leverage ads and PR for your videosResources Mentioned:Follow Spiffy on Instagram: instagram.com/iamspiffy_Follow Newport Nightlife on Instagram: https://www.instagram.com/newport_nightlife/Contact Spiffy Directly: https://contact.spiffydarko.com/Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, I am doing just that. I am breaking down how my year has gone, and I’m getting really vulnerable with you to share the biggest lessons and mistakes that I made this year.TOPICS WE COVER IN THIS EPISODE: Why and how I started to delegate in 2021The steps I took to feel more abundantHow developing systems and processes benefited my community, team, and IWhy I am not on all different platformsHow I worked on my money mindset in 2021What went really well this yearWhat I am really proud of from this yearResources Mentioned: Listen to Episode 2: https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-freeConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessTune in to learn how to maximize your success with this baseline tool, how many emails you can expect to receive per day with HARO, why domain authority is important, tips for understanding what is subject line worthy in your industry, why you should use an email tracking device and so much more.TOPICS WE COVER IN THIS EPISODE: How to maximize your success with this baseline toolHow to make sure you don’t spend hours responding to inquiriesThe amount of inquires you can expect to receiveWhy domain authority is importantTips for understanding what is subject line worthy in your industryWhy you should use an email tracking deviceResources Mentioned:How to Use Haro (Help a Reporter Out) And Find Journalists and Editors: https://www.gloriachoupr.com/resources/2020/6/9/how-to-use-haro-help-a-reporter-out-and-find-journalists-and-editorsFollow Gloria on Instagram: http://www.instagram.com/gloriachouprConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, we’re welcoming Precious Williams to the podcast to teach you the secrets to a million-dollar elevator pitch. She’s covering everything from rejection to confidence-building to crafting your perfect pitch. TOPICS WE COVER IN THIS EPISODE: Developing confidence Being unapologetic about who you are Turning rejection into opportunities Defying the oddsTurning your perceived flaws into your secret weaponWhy you need an elevator pitch The importance of standing out from the crowd How to be a master storyteller The best things to include in your pitch Resources Mentioned:Take Precious’ quiz: https://pitchingforprofit.comBuy Precious’ Books: https://learn.perfectpitchesbyprecious.com/triplethreat Crowdfunding Campaign: https://ifundwomen.com/projects/where-does-money-reside-business-salesFollow Precious on Instagram: https://www.instagram.com/perfectpitchesp Connect with Precious on Facebook: https://www.facebook.com/PerfectPitchP Follow Precious on Twitter: https://twitter.com/perfectpitchp Connect with Precious on LinkedIn: https://www.linkedin.com/in/precious-l-williams Follow Gloria on Instagram: http://www.instagram.com/gloriachouprConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessWe are covering the benefit of having a pre-existing relationship with a journalist, what makes a good pitch and story, why you shouldn’t be using buzzwords, whether or not media kits are necessary and so much more.TOPICS WE COVER IN THIS EPISODE: Tips for avoiding errors in a pitchThe benefit of having a pre-existing relationship with a journalistWhat makes a good pitch and storyWhy you shouldn’t be using buzzwordsWhether or not media kits are necessaryHow to follow up and when you shouldWhy you need to get creative to build relationshipsResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Suman on Twitter: www.twitter.com/newsientConnect with Suman on Linkedin: https://www.linkedin.com/in/suman-bhattacharyya-011932126/If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you have been thinking about starting your own YouTube channel or up-leveling your strategy on your existing YouTube channel, this is the episode for you. Tune in and take notes because Jamar is sharing so many great pieces of advice!TOPICS WE COVER IN THIS EPISODE: Using Youtube as a search engine strategically to scaleHow to repurpose your Youtube video across different platformsThe value in creating foundational content Tips for creating a Youtube funnelHow long your video should be when you’re first starting outHacks for intros and outros on your videosHow to make sure you have consistent branding throughoutMindset shifts you need to make to have a successful channelResources Mentioned:Visit Jamar's YouTube Channel: https://jamardiggs.com/youtubeVisit Jamar's Website: https://www.jamardiggs.comVisit Jamar’s Instagram: https://instagram.com/jamardiggsFollow Gloria on Instagram: http://www.instagram.com/gloriachouprConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram