Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessLet’s keep your PR momentum going, for sometimes, all it takes is for you to keep on pitching, finding the right story angles, or making that follow-up call. All that and more will be thoroughly discussed in this special episode.Topics We Cover in This Episode:How to do cold outreach to journalistsWriting a concise and clear message to pitchThe best social media platforms for you to connect with journalistsHow to find the best angles to pitchChecking the boxes of news relevanceThe practical ways to make journalists read your pitches Resources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Gloria Chou’s Masterclass: PR MasterclassGloria Chou PR Podcast: Episode # 1, How to Get into a Gift GuideGloria Chou PR Podcast: Episode # 12, How to Use HARO If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you’re an aspiring writer or an independent book author, this episode is meant to help you explore unconventional yet effective activities that can make you more prominent than other writers and finally publish your book!Topics We Discuss in this Episode:The mindset shift you need to pitch your storiesHow to plant the seeds of publicationHacking your way to that first media featureThe positive impact of storiesHow to get your story off the ground for publicationCreating unique angles for your storiesResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Learn more about The Collective Studio: The Collective Book Studio WebsiteFollow The Collective Studio on Instagram: The Collective Book StudioConnect with Angela Engel on LinkedIn: Angela EngelIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you want your pitch to reel in the beauty editors and make them want to know more, this episode is a must-watch!Topics We Cover in This Episode:Why editors don't answer your emails How to make your pitch more compellingWhat not to do in your pitchHow to use relevant content to give editors confidence in your storyThe importance of packaging in brandingResources MentionedConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Jihan on Instagram - @itsjihanmFind out more about Jihan - Jihan ForbesIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, I’m sharing the five things you need to make sure you have correct before you press send.Topics We Cover in This Episode:Why editors don't answer your emails How to make your pitch more compellingWhat not to do in your pitchHow to use relevant content to give editors confidence in your storyThe importance of packaging in brandingResources Mentioned:Gloria Chou PR Podcast: Episode #2, CPR Pitching Method™Gloria Chou PR Podcast: Episode #32, Vincent PhamvanConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessTo better understand how cold pitching should go, Vincent Phamvan explains to us the steps you need to take to create a successful cold pitch.Topics We Cover in This Episode:How to make your pitch stand outPitching do’s and don’tsGeneral tips for pitching your storyEffective ways to follow up on a cold emailPowerful email subject lines that get clicksHow to use social media to build relationships with journalistsResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Vincent on Twitter: @vphamvanFollow Parents Club on Instagram: https://instagram.com/joinparentsclubFind out more about the Parents Club: Parents ClubCheck out Parent’s Club app: parents.club/appFree newsletter for modern parents @https://parents.club/If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you are looking for ways to get featured on podcasts, in your local media, or even national TV, Ellen shares several actionable insights on how to pitch to these different media outlets and why it’s a viable marketing strategy. Topics We Cover in This Episode:The #1 hack to get featured on a podcastQuick tips on structuring the perfect pitchThe best ways to get a journalist or host to open your requestsHow to foster a respectful and “of service” mindsetWhether getting featured on TV is worth the effortResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Listen to Ellen Yin’s Podcast - Cubicle to CEOFind out more about Ellen - ellenyin.comFollow Ellen on Instagram - @missellenyinKnow when your emails are opened - Mailtrack.io Check out Rory Varden’s book - Procrastinate on PurposeIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThis episode also includes:How to be of service to a journalist Podcast pitch tips from pro hosts and common pitch mistakes that turn them offRelationship building and growing your network Rejection and why it’s the most helpful thing you can experience Energy required for successful PRResources Mentioned : Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessJennifer is here to answer all the questions you’ve ever wanted to ask a journalist. Find out what subject lines stand out in a sea of emails, what makes a story interesting to a journalist, and whether following up is actually annoying or not. TOPICS WE COVER IN THIS EPISODE: What Business Insider covers How to stand out as a small business The importance of being familiar with current events The power of tangible deliverables Using data, surveys, and predictions in your pitchFamiliarizing yourself with the journalist and publication you are pitching to Being able to articulate how your business is relevant How much you should be following up How to write a good subject line Valuing the journalism that you consumeResources Mentioned:Find out More About Jennifer: https://www.businessinsider.com/author/jennifer-ortakales Follow @JOrtakales on Twitter: https://twitter.com/JOrtakales Follow @jennifer.ortakales on Instagram: https://www.instagram.com/jennifer.ortakales/ Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode Leeanna shared what inspired her to create her product, what the evolution of press success can look like for a small business, how she pitches her product to different audiences, and more. Topics We Covered In This Episode :Entering into a huge industry as a small business Researching what you need rather than thinking too far ahead When to get started with PR Focusing on what you know Getting your product into a big retailer Why you should follow up more than once How to get features for free The value of making connections with people over time How to approach sending samples to people Tweaking your pitch to be relevant to different audiences Resources Mentioned :Visit the tooktake Website: https://tooktake.com/ Follow @tooktake on Instagram: https://www.instagram.com/tooktake/ Follow @hellotooktake on Facebook: https://www.facebook.com/hellotooktakeConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources :Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you have questions about pitching, following up, and getting results without being pushy then look no further. Makeba has answers to so many of your burning questions, and she’s sharing them right here on the Small Business PR podcast. TOPICS WE COVER IN THIS EPISODE: Landing press opportunities without any connections Why you shouldn't be afraid to tell your storyThe power of sharing your processThe value of small blogs Establishing a digital presence What it looks like to pitch, follow up, and land a press opportunity  How to follow up effectively Doing what feels authentic Working with an intern or assistantResources Mentioned :Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Visit Makeba’s Website: https://www.butterbykeba.comTake the Scent Quiz and Use Code BB20 for 20% OFF: https://butterbykeba.com/pages/take-the-scent-quiz Connect with Makeba on LinkedIn: https://www.linkedin.com/in/makeba-guilan-lloyd-3b160a8 Follow Butter by Keba on Facebook: https://www.facebook.com/butterbykeba Follow @butterbykeba on Instagram: https://www.instagram.com/butterbykeba Follow @chakrathecollection on Instagram: https://www.instagram.com/chakrathecollection Follow @unitycodecollection on Instagram: https://www.instagram.com/unitycodecollection If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram