Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you have questions about pitching, following up, and getting results without being pushy then look no further. Makeba has answers to so many of your burning questions, and she’s sharing them right here on the Small Business PR podcast. TOPICS WE COVER IN THIS EPISODE: Landing press opportunities without any connections Why you shouldn't be afraid to tell your storyThe power of sharing your processThe value of small blogs Establishing a digital presence What it looks like to pitch, follow up, and land a press opportunity  How to follow up effectively Doing what feels authentic Working with an intern or assistantResources Mentioned :Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Visit Makeba’s Website: https://www.butterbykeba.comTake the Scent Quiz and Use Code BB20 for 20% OFF: https://butterbykeba.com/pages/take-the-scent-quiz Connect with Makeba on LinkedIn: https://www.linkedin.com/in/makeba-guilan-lloyd-3b160a8 Follow Butter by Keba on Facebook: https://www.facebook.com/butterbykeba Follow @butterbykeba on Instagram: https://www.instagram.com/butterbykeba Follow @chakrathecollection on Instagram: https://www.instagram.com/chakrathecollection Follow @unitycodecollection on Instagram: https://www.instagram.com/unitycodecollection If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you want to hear Neill talk about changing the equation from “time spent = money and success” to “value created = money and success” and other gems, stick around.  TOPICS WE COVER IN THIS EPISODE: Getting out of your own way The importance of having the right mindset A common misconception about time The difference between being an employee in your business and an entrepreneur in your business Understanding that success is created by value, not time How to overcome perfectionism Identifying your level of perfectionDelegating more efficiently How to stop being so easily distractedDitching to-do listsResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Visit Neill’s Website: http://www.neillwilliams.com Follow Neill on Instagram: https://www.instagram.com/neillwilliamscoach/ Get Neill’s 30-Day Life Coach Business Planner: https://neillwilliams.com/30-day-planner-landing-1 If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThe 10 ideas in this episode will generate hundreds of story ideas, so if you’ve been staring at a blank page and you just don’t know what to write about, I’ve got you covered. TOPICS WE COVER IN THIS EPISODE: The difference between a story topic and a story angle Following seasonal trends Commenting on what’s happening in the news How to take a data-driven approach by conducting surveys Elevating voices from marginalized communities Why you should go against the grain Predicting the future Pitching heartwarming local storiesFocusing on policy or law Creating a gift or product guide The value of writing something from your own point of viewResources Mentioned:Episode 01: How to Get Into a Gift Guide or Product Guide w/ Forbes, Refinery29 Writer Margaux Lushing: www.gloriachoupr.com/1 Episode 05: How to Get Over Imposter Syndrome and Pitch Confidently with Golf Educator and Brand Ambassador Dr. Greta Anderson: www.gloriachoupr.com/5 Episode 14: How to Grow Your Business With Short, Viral Videos That Convert with TikTok and Instagram Video Expert Spiffy Darko: www.gloriachoupr.com/14 Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessZach is sharing things like how to think differently about the cost of marketing, how to build a loyal audience, and why you should be giving yourself more credit for what you already know. If you want to take the next step with your marketing, this episode is a great place to start. TOPICS WE COVER IN THIS EPISODE: What to do when you don’t have a lot of money to invest in marketing Looking at potential ROI before cost Evaluating where you’re getting stuck Experiencing things while you have them How to use a 5-day challenge as a marketing toolBuilding trust and loyalty with your audience Giving yourself credit for everything you do Utilizing templates Resources Mentioned:Follow Zach on Facebook: http://www.facebook.com/zachspucklerFollow Zach on Instagram: http://instagram.com/heartsoulhustle Get the 5-Day Challenge Toolkit: https://toolkit.heartsoulhustle.com/challenge-launch-toolkit Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessI’m all about sharing the best tools to help you land media, whether they’re to help you connect with journalists, monitor your PR efforts, or research what’s trending. I’ve handpicked the best tools that you need to be using, and I’m sharing them in this episode. The best part is, all of these resources are free! TOPICS WE COVER IN THIS EPISODE: How to use Google News Alerts The importance of absorbing what is already being published Why you should sign up for HARO How to connect with journalists Why you should publish on Medium as well as your own blog Using Medium to learn about PR Hashtags you need to be following on Twitter The Facebook group you need to joinResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you want to know what 250+ female founders of direct-to-consumer products have in common, this episode is for you. TOPICS WE COVER IN THIS EPISODE: What matters most when you’re trying to sell a product Why you should focus on your product first Standing out in a saturated marketRemembering that everyone started somewhere Marketing online with no money Why TikToks don’t need to be fancy to go viral How to build a community What you can learn from other women in the industryResources Mentioned:Female Startup Club: www.femalestartupclub.com Follow Doone on TikTok: https://www.tiktok.com/@dooneroisinFollow Female Startup Club on Instagram: www.instagram.com/femalestartupclub Follow Doone on Instagram: www.instagram.com/dooneroisin Connect with Doone in LinkedIn: https://www.linkedin.com/in/dooneroisin/ Get The Ultimate Marketing Plan Template & Calendar Freebie: https://www.femalestartupclub.com/free-marketingtemplate Doone's LinkedIn podcast freebie: https://www.linkedin.com/pulse/blueprint-growing-your-podcast-top-100-globally-doone-roisin/Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you’ve ever wanted to know what goes on behind the scenes, hear my embarrassing stories, or just get to know me a little better, this is the episode you’ve been waiting for. TOPICS WE COVER IN THIS EPISODE: What my mornings look likeOne thing I would change about my business How I act when I’m having a bad day What I don’t like about being my own boss A funny story about working from home together How my attitudes about my business have changed My favorite client storySomething I do that annoys my partner Things my partner is better at than me Things that shocked my Italian partner when he came to America The show that we binge-watch the most My dream podcast guest Resources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941 Instagram: www.instagram.com/gloriachouprIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThere are words in our everyday vocabulary that are exclusionary that we don't even know about. In this episode, Kelly is highlighting some of those words, showing you how they are problematic, and teaching you how to replace them so that you can create a culture of inclusion. TOPICS WE COVER IN THIS EPISODE: What it means to be a feminist copywriter Creating institutional justice for the futureWhy this work is so important in the world of copywriting Words to look out for and avoid Thinking more carefully about the language you choose Looking at how you present yourselfThe power of earned authority How to structure your messageWhy you should start your message with a shared value rather than a pain pointResources Mentioned:Kelly’s Website: https://www.kellydiels.com Connect with Kelly on Facebook: https://www.facebook.com/kellydielswriterJoin SLL: www.kellydiels.com/subscribeConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, we’re going through how to find and work with an assistant or intern so that they can do outreach for you while still getting press success. Emi is sharing her best advice on making connections, following up, staying organized, and so much more. TOPICS WE COVER IN THIS EPISODE: How to lead with value The importance of making genuine connections with people Why you don’t need tons of experience to get featured Being strategic about who you’re pitching toHow to take advantage of social media Finding the right person to join your team The importance of having a good follow-up strategy How to keep your outreach organized Making it clear that you’ve done your research on people you’re reaching out to Making a good first impression How to handle rejection Resources Mentioned:Connect with Emi on LinkedIn-  https://www.linkedin.com/in/emihockettFollow Emi on Instagram-  https://instagram.com/emi_hockett?utm_medium=copy_link Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessOur special guest, Kerrie Fitzgerald, is teaching you things like how to collaborate with influencers without paying them, leverage your email list, and create customer superfans. Trust me, this information is invaluable because the world of online shopping is only going to continue to grow. TOPICS WE COVER IN THIS EPISODE: Why you should consider launching a physical product Utilizing the audience you already have How to compete in the sea of people on social media The mindset of a six-figure business owner Focusing on one social channel to connect with your audience The importance of getting traction on Google How to collaborate with the right influencers Making it easy for people to buy from you Using coupons to get more revenue How to leverage the power of an email list Why people want authenticity Resources Mentioned:Visit Kerrie’s Website: http://www.kerriefitzgerald.com Follow Kerrie on Instagram: http://www.instagram.com/kerrie.a.fitzgeraldListen to Kerrie’s Podcast: http://www.kerriefitzgerald.com/podcastGet Kerrie’s Signature Course for E-Commerce Brands:  https://marketing-by-kerrie.mykajabi.com/SlayandScaleProductAcademy Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram