How to Pitch Business Services and Products to Secure PR and Paid Consulting Opportunities with Dermatologist and Inventor, Dr. Ross Radusky
Jun 13, 2022
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Dr. Ross Radusky, dermatologist and inventor, shares insights on pitching business services and products for PR and paid consulting opportunities. Topics discussed include shifting mindset, picking pitching angles, optimizing social media profiles, and creating endless opportunities for visibility.
Finding timely and relevant angles for pitching is crucial for success.
Believing in oneself and owning expertise is essential when pitching.
Establishing a strong LinkedIn presence is valuable in showcasing credentials and connecting with industry professionals.
Deep dives
Pitching for Press: Strategies to Grow Your Business
Dr. Ross Radeski shares his experiences and strategies for successful pitching to the press. He emphasizes the importance of finding timely and relevant angles to pitch, whether it's seasonal skincare tips, holiday candy and its impact on skin conditions, or raising awareness about skin cancer and prevention. He encourages entrepreneurs to believe in their product and expertise, and to create a strong LinkedIn presence to showcase their credentials. Dr. Radeski also highlights the value of persistence in following up on pitches and leveraging social media to connect with journalists. Additionally, he discusses the opportunities that come from being featured in the press, such as securing partnerships and consulting roles. Dr. Radeski encourages founders to think outside the box and pitch to various outlets, as there is press everywhere waiting for new voices and ideas.
Pitching Sunshots: A Product with a Purpose
Dr. Ross Radeski shares his journey of successfully pitching his invention, Sunshots, a portable and reusable sunscreen measuring cup. He highlights the importance of finding angles that resonate with different audiences, such as the connection between candy consumption and skin conditions around Halloween or the impact of winter travel on skin health. Dr. Radeski emphasizes that product pitches do not always require sending free samples, as the value of the product can be effectively communicated through the pitch itself. He also reflects on the power of LinkedIn in establishing credibility and making connections with industry professionals. Dr. Radeski encourages entrepreneurs to believe in their product and expertise, persist in their pitching efforts, and think creatively about angles and opportunities for visibility.
The Power of Mindset in Pitching
Dr. Ross Radeski emphasizes the importance of having a positive mindset and believing in oneself when it comes to pitching. He encourages entrepreneurs to view their ideas as valuable and relevant, even if they initially seem boring or unexciting. Dr. Radeski advises entrepreneurs to own their expertise and pitch from a place of confidence and knowledge. He emphasizes the value of persistence in pitching, as well as following up on pitches to maintain connections and present new opportunities. Dr. Radeski also discusses the benefit of networking and community support in expanding creativity and finding new angles for pitches. He reminds entrepreneurs that the world is full of opportunities and that PR success is achievable through a combination of mindset, tools, and connection.
Pitching for Partnerships and Consulting
Dr. Ross Radeski shares his experience of leveraging his expertise and visibility to secure partnerships and consulting roles. He highlights the value of a strong LinkedIn portfolio in showcasing expertise and attracting opportunities. Dr. Radeski discusses the importance of networking and connecting with industry professionals to build relationships and open doors for collaborations. He encourages entrepreneurs to have a clear understanding of their goals and to pitch accordingly, using their expertise as a selling point. Dr. Radeski emphasizes the need for persistence and follow-up in the pitching process, as well as maintaining professionalism and positivity throughout. He also encourages entrepreneurs to think outside the box and explore different angles and opportunities for visibility.
Tips and Strategies for Successful Pitching
Dr. Ross Radeski shares practical tips and strategies for successful pitching. He encourages entrepreneurs to find timely and relevant angles to pitch and to think creatively about their products or expertise. Dr. Radeski advises entrepreneurs to believe in themselves and their ideas, and to establish a strong LinkedIn presence to showcase their credentials. He emphasizes the importance of persistence and follow-up in the pitching process, as well as using social media to connect with journalists. Dr. Radeski highlights the value of community support and networking in expanding creativity and finding new opportunities for visibility. He encourages entrepreneurs to be confident, positive, and proactive in their pitching efforts.
Prepare for your notes and your mind to be blown away as our podcast guest illustrates how you should pitch so naturally that it feels like you’re not selling at all. Instead, his examples and experiences may be the inspiration you need to finally find an angle to pitch even from the most unlikely places and ideas.
All that and more are some of the key insights you’ll surely love in this episode. For now, one idea is clear—now is the best time for you to get started!
Topics We Discuss in this Episode:
How to shift to a mindset of your expertise
Picking and pacing your pitching angles
A comparison of pitching your service and your product
Why optimizing your social media profiles benefits you
The reasons why business founders must always do PR
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.
