How to Pitch Business Services and Products to Secure PR and Paid Consulting Opportunities with Dermatologist and Inventor, Dr. Ross Radusky

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Prepare for your notes and your mind to be blown away as our podcast guest illustrates how you should pitch so naturally that it feels like you’re not selling at all. Instead, his examples and experiences may be the inspiration you need to finally find an angle to pitch even from the most unlikely places and ideas.

All that and more are some of the key insights you’ll surely love in this episode. For now, one idea is clear—now is the best time for you to get started!

Topics We Discuss in this Episode:

• How to shift to a mindset of your expertise
• Picking and pacing your pitching angles 
• A comparison of pitching your service and your product
• Why optimizing your social media profiles benefits you
• The reasons why business founders must always do PR
• Creating endless opportunities for visibility

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
• Check out Dr. Ross Radusky’s website: Dr. Ross Radusky 
• Discover more about sunshotz: sunshotz

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram