How to Pitch Business Services and Products to Secure PR and Paid Consulting Opportunities with Dermatologist and Inventor, Dr. Ross Radusky
Small Business PR
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The Importance of Mindset in Pitching Business Services and Products
This chapter explores the value of mindset in pitching business services and products, emphasizing that there is a niche and need for almost everything. It discusses the need to change traditional ways of thinking to capture new opportunities and connect with potential customers. The chapter also highlights the CPR method (credibility, point of view, and relevance) in pitching, emphasizing the importance of leading with a solution and finding unique angles.
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