Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThis episode offers some incredible mindset shifts that I know you will benefit from. I felt so inspired and motivated after this conversation with Espree, so I know you will feel the same way while listening.TOPICS WE COVER IN THIS EPISODE: The difference between brand building and community buildingThe problem with the words “get” and “convince”Why it’s crucial to understand your market Questions you should ask yourself when deciding how to make an impactHow journalism differs from podcastingThe difference between serving and sellingHow to make sure you avoid entitlementResources Mentioned:Follow Espree on Twitter - http://twitter.com/espreedevoraFollow Espree on Instagram - http://instagram.com/espreedevoraConnect with Espree on LinkedIn - http://linkedin.com/in/espreeFollow Gloria on Instagram - http://www.instagram.com/gloriachouprConnect with Gloria Chou on LinkedIn-https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, I am walking you through 5 things that you need to stop doing now if you want to get featured in the media.Topic We Covered In This Episode: Make sure that your subject line is specific and relevant to the editorWhat you should do instead of adding an attachment of your media kit or headshotsWhy following up and staying top of mind is so importantThe benefit of tweaking your subject lineHow to monitor your email open ratesThe importance of doing research on the journalist you are emailingResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclassAdditional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessWe are getting into all things confidence, dealing with the haters, tips for showing up on Instagram and TikTok and so much more.TOPICS WE COVER IN THIS EPISODE: The power that comedy has when it comes to important topicsGetting over imposter syndromeHow an alter ego can benefit you and protect youHow to get comfortable putting yourself out thereTips for getting started on social mediaDealing with haters and doing what you love no matter what others have to sayWhy it's so important to follow up on your pitchResources Mentioned:Follow Amir on Instagram - https://www.instagram.com/amiryassofficial/Find All of Amir's Channels & News Appearances - https://linktr.ee/AmiryassFollow Gloria on Instagram - http://www.gloriachoupr.com/instagramConnect with Gloria Chou on LinkedIn-https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDr. Greta Anderson is joining me in this episode to talk about how to get over imposter syndrome and pitch confidently. She has firsthand experience with this, so she is sharing her best tips and advice with us.TOPICS WE COVER IN THIS EPISODE: Why media is so important even if you don’t consider yourself a “media person”Common objections that people have before pitchingTips for a great pitch that will stick outHow to draw the balance between a polarizing statement and speaking as an expertWhat to remember if you are afraid of getting rejectedHow to nail down your unique pitchResources Mentioned:Join my FB group to meet Dr. Greta - http://www.getfeaturednow.comVisit Dr. Greta's Website - https://drgretagolf.com/Follow Greta online on Facebook - https://www.facebook.com/DrGretaGolf/Follow Greta online on Instagram - https://www.instagram.com/drgretagolf/Follow Greta online on Twitter - https://twitter.com/drgretagolf Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Show notes available at www.gloriachoupr.com/1 Do you ever wonder how you can get your business featured in a gift guide or product guide?My guest in this episode, Margaux Lushing, is joining me to share her expertise and answer all of your questions about it!Margaux Lushing is a freelance writer and travel startup founder who lives and breathes wellness, and has written product roundups (including gift guides, best-of lists), for Forbes.com, The San Francisco Chronicle, Refinery 29, ArchitecturalDigest.com, House Beautiful, Brides.com, Well + Good, RobbReport.com, 7x7, and others. Margaux also founded the Well + Away VitalGuides, the first healthy city guidebook series, for which she has won awards in Sunset and Departures magazines. Through her work with Well + Away, Margaux has designed wellness programs for luxury hotels including Four Seasons and Viceroy, as well as Soho House San Francisco.We are digging into what founders need to know about pitching products, what the ideal timeline is for pitching, pitching do’s and don’ts and so much more.If you want to get the scoop on what it really takes to get into a gift guide for any given holiday throughout the year, tune in to this episode!I would love to connect on Facebook or Instagram! You can find me @gloriachoupr.Resources MentionedFollow Margaux on Instagram - http://www.instagram.com/margauxlushingRead Margaux's Stories on Forbes - https://www.forbes.com/sites/margauxlushingJoin the PR Secrets Masterclass - http://www.gloriachoupr.com/masterclassGet the PR Starter Pack - http://www.prstarterpack.comJoin the Small Biz PR Pros Facebook Group - http://www.getfeaturednow.com

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you are a small business owner who is ready to start hacking your own PR, this is the episode for you.TOPICS WE COVER IN THIS EPISODE: What humility of a founder looks likeThe mindset shift that needs to take place before pitchingThe problem with being preoccupied with the outcome instead of focusing on the processHow to pitch yourself as an expert with little to no experienceTurning rejections into articlesDo’s and Don’ts of pitchingResources Mentioned:Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941Follow T'Nisha on Instagram - http://www.instagram.com/blaque.incVisit the Blaque Movement Website - https://www.blaquemovement.space/If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessHave you ever wondered how you can get onto a podcast? I bet you have! There are so many benefits to it, why wouldn't you?In this episode, I am teaching you the step-by-step method that you can take to get onto a podcast, even if you've never pitched or been interviewed before.TOPICS WE COVER IN THIS EPISODE: The rate at which podcast listenership is increasingHow being on a podcast increases your confidenceWhy it’s okay to be fluffier when pitching to podcastsTips for communicating with the podcast hostWhy you need to do research first before pitchingHow to make your subject line specific and relevantWhat to do after you’re on a podcastResources Mentioned:Get my Proven Podcast Pitch Template - https://learn.gloriachoupr.com/podcastfeatureConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, I am giving you the details of my CPR Pitching Method™. C stands for credibility, P stands for point of view, and R stands for relevance. This is the exact framework that I created from years of experience, and it has helped thousands of small businesses get top-tier press features for free.Resources MentionedRegister for the FREE PR Secrets Masterclass - http://www.gloriachoupr.com/masterclassConnect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow me on Instagram - http://www.instagram.com/gloriachouprHow My CPR Pitching Method™ Got Her on the Front Page of Cosmopolitan - https://www.gloriachoupr.com/resources/2021/4/27/how-my-cpr-pitching-method-got-her-on-the-front-page-of-cosmopolitanIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Small Business PR is the #1 place for small but mighty business owners who are ready to go from unknown to being SEEN, HEARD, and VALUED without ever paying for ads or agencies.By sharing the latest PR and visibility strategies and helping you overcome your biggest mindset blocks, this podcast will be your new go-to source of inspiration so you can finally go BIGGER with your message and make the impact you are here to make. Join us every week as our host, Gloria Chou, small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.To find out more, visit gloriachoupr.com!