Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you're still on the fence, waiting for the 'perfect' moment, I'm telling you it's time to take action for your small business. The best step you can take now is to tune in to this episode and discover the five things my PR students have in common that get them featured in top media outlets. Soon enough, I hope to see you featured, too! Topics We Discuss in this Episode:Maximizing social media to connect with the right journalistsWhy you should embrace specificity in your PR messageThe PR truth that every business founder must understandHow adaptability and agility help you in your PR pitchesEmbracing rejections to move the needle of your businessResources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouConnect with Gloria Chou on LinkedIn: Gloria ChouSmall Business PR Podcast-Episode #35- How to Get PublicityIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you're serious about getting your products featured on gift guides, take that first PR step by tuning in to this episode. You'll discover how to get started and learn to adapt along the way, even if you're a first-time business founder.Topics We Discuss in this Episode:The # 1 trait that business founders must possessMaking buckets of priorities for your business and PRWhy PR, not social media, is the path for marketing your productsA trifecta model for following-up journalistsInstilling relevance for pitching in gift guides all season longHow your small wins lead to the most extraordinary ripples for your businessResources Mentioned:Connect with Gloria Chou on LinkedIn: Gloria ChouJoin Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouConnect with Kim Behzadi on Instagram: Read It and Eat It BoxKnow more about Kim's Products: booksnbread.comGet 10% off your first order: Code: SmallBizPR10If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you're ready to be featured as the industry expert and the go-to service provider, tune in to this inspiring episode that will surely help grow your service-based business while giving value to the world. It's your time to land the free media features you deserve.  Topics We Discuss in this Episode:PR Insights from a service-based entrepreneurFinding inspirations and ideas for PR pitchesWhy your 'expert opinions' matter more than everThe main reason why you should not sell before journalistsHow to go from cold outreach into inbound leadsReaping all the ROI you deserve because of your PR effortsResources Mentioned:Connect with Dr. Noor Ali on LinkedIn: Noor AliFollow Dr. Noor Ali on Instagram: Dr.NoorHealthVisit Dr.Noor Ali's website: https://drnoorhealth.comConnect with Gloria Chou on LinkedIn: Gloria ChouSmall Business PR Podcast- Episode #32: How to Cold PitchIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessLet's take a deep dive into finding the reason for every season for your products, so you can finally land that gift guide feature you genuinely deserve! Topics We Discuss in this Episode:The distinct purposes of gift guidesFitting your gift guide pitch in the publisher's timelineHow to find the right publication to feature your productInsider tips and insights on pitching for a holiday gift guideFinding the reasons in your product all season longHow affiliate links help your product get more visibilityResources Mentioned:Gloria Chou's Masterclass: PR Masterclass Follow Jessica Toscano on Instagram: Jessica Toscano IG Connect with Jessica Toscano on LinkedIn: Jessica Toscano Follow Jessica Toscano on Twitter: @msjtoscanoIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you have plenty of questions about landing that feature on gift guides and product roundups, the chances are you'll have your questions answered in this episode.Topics We Discuss in this Episode:Keeping an open mindset for pitching in all seasonsThe right angles that matter in this season for the journalistsWorking around the timelines of journalists and publishers How to best demonstrate your product/servicesExpert PR tips to attract journalists to read your pitchResources Mentioned:Connect with Gloria Chou on LinkedIn: Gloria ChouSmall Business PR Podcast-Episode # 1: How to Get into a Gift GuideIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThis episode is meant to help you and your products be more ready than ever! Topics We Discuss in this Episode:Small business realities before the holidaysUsing your best sellers to get through the holiday seasonsWhy you should be the face of your productMarketing Psychology 101: How people really buy productsHow multiple streams of marketing and sales help your small businessResources Mentioned:Gloria Chou's Masterclass: PR MasterclassJoin The Product Boss' free workshop series: The Product Boss Free WorkshopLearn more about The Product Boss: The Product Boss WebsiteListen to The Product Boss Podcast: The Product Boss PodcastEnroll in The Multi-$tream Machine Course: The Multi-$tream MachineIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessJoin us as we dive deep inside the mind of a journalist to understand how they think and what they are exactly doing with your PR pitches. Once you know the dos and don’ts of PR, you will be more confident in your organic PR efforts. Topics We Discuss in this Episode:An insider's view of what a journalist's inbox looks likeKeeping your pitches concise yet meaningfulWhy are you the best person to pitch your product or serviceThe elements that matter most in your pitch for journalistsHow envisioning your life leads to better pitches and messagesFollowing the right timing and timeline when pitchingResources Mentioned:Gloria Chou's Masterclass: PR MasterclassFollow Jessica Toscano on Instagram: Jessica Toscano IG Connect with Jessica Toscano on LinkedIn: Jessica ToscanoFollow Jessica Toscano on Twitter: @msjtoscanoIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, let's take press releases from being good to great by understanding how PR works for journalists and, most importantly, by studying examples of press releases I have written that achieved national recognition. You just can't miss this episode if you finally want to launch and create that great press release! Topics We Discuss in this Episode:How being specific makes your press release greatExamining exemplary press release structures and contentThe importance of concise and relevant messaging in press releasesInsider tips and tricks in testing your press release Resources Mentioned:Gloria Chou's Masterclass: PR Masterclass Let Gloria Chou write your press release: Gloria Chou VIP Small Business PR Podcast: Episode # 41: Understanding Press Releases  Small Business PR Podcast: Episode # 42: Leverage Press ReleasesIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, we invited Stacy Tuschl, also a PR expert, to share with us the most important PR lessons she got from pitching and appearing on over 100 podcasts.  Whether you're new to PR or have been pitching for more PR exposure, you can gain abundant PR lessons and expert insights by tuning in. Topics We Discuss in this Episode:Strategies for prioritizing PR and business activitiesHow to build momentum for your PR exposureWhy you should track what’s working for youThe power of the snowball effect in PRAn insider’s look into the inbox of podcast producersThe #1 nugget of wisdom in PR you must knowResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Stacy Tuschl on Instagram: @stacytuschlJoin the Foot Traffic Community on Facebook: Foot Traffic™ CommunityIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this special episode, I would like to show you how you can overcome what you think is impossible in your PR journey. Not even age, ethnicity, academic background, or inexperience can hold you back from being the best version of yourself.Topics We Discuss in this Episode:Ways to overcome impostor syndrome and self-doubts in doing PRHow creating your story helps you build your brandCrafting messages (DMs and emails) that journalists can't resist openingWhy practicing your pitch is better than waiting for the right timingThe benefits of always pitching before media to clarify your narrativeUtilizing your story to create more business opportunitiesResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Connect with Sandy Lin on LinkedIn: Sandy LinFollow Sandy Lin on TikTok: Sandy Lin’s TikTokFollow Sandy Lin on Instagram: Sandy Lin's IG If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram