
Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you. The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are! Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Latest episodes

Mar 6, 2023 • 33min
How to Get Featured on TV without an Agent or PR Experience with Tijana Ibrahimovic
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThis episode is meant for you, small business founder, if you want to get featured on TV even without any agent or PR experience. So, follow along with Tijana Ibrahimovic and discover the organic framework that’ll help you go from unknown to being a seen, heard, and valued small business hero. Topics We Discuss in this Episode:Key differences in pitching TV shows and online publicationsObjectively finding the uniqueness in your product and services Why goodwill and relationships with journalists really matterExpert steps to get inside a top journalist’s inboxThe right people and time in the TV industry to offer your pitch Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Tijana Ibrahimovic on Instagram:https://www.instagram.com/tijanastyle/Know more about Tijana and her work:https://popstyletv.com/author/tijana-ibrahimovic/If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Feb 27, 2023 • 35min
How to Turn Your Passion Project into a Recognized, Credible Business with Solopreneur and Jewelry Designer Jessica Santander
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessHow does a passion project built in a person’s home go from unknown to being featured in top-tier platforms and in stores? This episode is for you if you have a small business but want to get it out there and seen by more people using Gloria’s CPR method of cold pitching for any opportunities including getting organic media features, podcasts, speaking panels, and more. Topics We Discuss in this Episode:Turning a passion project into a small businessThe power of maximizing channels for your PR effortsRevelations and realizations about paid advertisementsHow the CPR method can help you attract top media outletsWhat you must emphasize in your pitch as a small businessConnecting with journalists even after your first pitchResources Mentioned:Join Gloria Chou's PR Community:https://www.facebook.com/groups/428633254951941Follow Jessica Santander on Instagram:https://www.instagram.com/Jessicasantander_designs/?hl=enKnow more about Jessica Santander:https://jessicasantander.comBe VIP friends and get 15% off your first order:https://manage.kmail-lists.com/subscriptions/subscribe?a=V6VCHV&g=WP6fTVIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Feb 20, 2023 • 13min
The Truth Every Small Business Needs to Hear This Year
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small business Join Gloria Chou in this eye-opening episode as we uncover the truth that every small business needs to hear this year. That’s because today is the time to make your message matter to the world and have you finally be seen, heard, and valued. Topics We Discuss in this Episode: The truth on how people will continue to judge youHow the mindset of action sets you up for successIs there a right time to start with PR?Why you should know your message better than anyoneFacing the truth about the importance of your story Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941 Listen to Small Business PR Podcast Episode # 65:https://www.gloriachoupr.com/show-notes/sharing-the-journey-of-my-surgery-burnout-and-finding-myself-againIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

8 snips
Feb 13, 2023 • 12min
How to Write Winning Subject Lines for Emails
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDiscover how to captivate journalists right at the start of your pitch. Immerse yourself in this brief but practical episode with Gloria Chou, so you can learn how to write winning subject lines for your emails and generate content ideas. In no time, your pitch will finally be seen, heard, and valued! Topics We Discuss in this Episode:What a winning subject line for emails really looks likeGenerating content ideas and inspirations for your pitchHow to use data points for your subject lines and PR pitchWinning subject lines to become a person of authorityRepurposing subject lines and content ideas to other usable forms Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Feb 6, 2023 • 27min
How to Pitch Using Media and Build Community Connection with Izolda Trakhtenberg
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessPitch like a pro and build community connections using the CPR Method. Tune in to this episode and learn from our podcast guest, Izolda Trakhtenberg, to see for yourself how you can genuinely provide value to the journalist’s audience. By doing that, you'll soon get the recognition you deserve. Topics We Discuss in this Episode:Why pitching for PR is all about the right timingThe brutal PR truth you should know before getting on a podcastHow to make people listen to you through the CPR methodThe contents that matter most in creating your pitchExpert insights on why small business founders should get on a podcast Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Izolda Trakhtenberg on Instagram:https://www.instagram.com/izoldatConnect with Izolda Trakhtenberg on LinkedIn:https://www.linkedin.com/in/izoldat/?original_referer=Follow Izolda Trakhtenberg on Twitter:https://twitter.com/IzoldaTVisit Izolda Trakhtenberg's official website:https://izoldat.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Jan 30, 2023 • 45min
How to Sell Without "Selling" and Grow a Profitable Business in 2023 with Pat Flynn
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIt's time to grow a profitable business without sacrificing your values this year. Top podcaster and community builder Pat Flynn shares his secret to building a multi-seven-figure business while putting PEOPLE before profits and how to sell without selling. This episode is designed to help you in your PR journey so you can finally be seen, heard, and valued through serving people! Topics We Discuss in this Episode:The challenges of profits versus people in growing your businessWhy the comparison game kills passion in serving your customersThe right questions to ask in organically growing your businessMaximizing the energies of co-creation and collaborationHow to really bring value to the customer experienceTranslating the service mindset into your PR pitch Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Connect with Pat Flynn on Twitter:https://twitter.com/patflynnSubscribe to Pat Flynn's YouTube channel:https://www.youtube.com/channel/UCGk1LitxAZVnqQn0_nt5qxwLearn more about Smart Passive Income:https://www.smartpassiveincome.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet’s connect on Instagram

Jan 23, 2023 • 30min
The Worst Pitches I've Ever Received Part 2 (Don't Let This Be You!)
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessMake your pitch stand out from the crowded inboxes of journalists! Tune in to this episode so you can stop committing the same mistakes and start getting more responses from your pitches. Soon enough, you'll land that media feature you genuinely deserve. Topics We Discuss in this Episode:No fluff, no bluff subject lines that get your pitch noticed Why relevance is the secret to a successful PR strategyStructuring a solid and easy-to-follow pitchExpert insights on how to craft attention-grabbing pitchesThe reasons why specificity always matters in your pitchHow to demonstrate your value to the journalists' audience Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Small Business PR Podcast: https://www.gloriachoupr.com/show-notes/the-worst-pitches-ive-ever-received-dont-let-this-be-youIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Jan 16, 2023 • 41min
How to Captivate and Connect with Anyone Through Story with Jude Charles
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessCaptivate and connect with anyone through storytelling. Join us in this episode as we have a conversation that can inspire you to create and tell a story that gets you seen, heard, and valued for the impact you make in this world. Topics We Discuss in this Episode:A storyteller's unique take on storytellingWhy storytelling is the new marketingThe problems with abusing and complicating storytellingHow vulnerability in storytelling leads to customer trustMaking stories as valuable tools for your businessImproving your storytelling prowess through proven techniques Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Jude Charles on Twitter: https://twitter.com/JudeCharlesVisit Jude Charles' website: https://judecharles.coSubscribe to Jude Charles' newsletter: https://judecharles.co/newsletterIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet's connect on Instagram

Jan 9, 2023 • 19min
3 Ways PR and Visibility in Media Are Changing in 2023
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDiscover the three ways PR and visibility in media are changing in 2023! Hit that play button, and learn why leveraging that organic PR is so important in the long run. Topics We Discuss in this Episode:Why you should invest in compounded organic trafficThe harsh realities of social media to your PR effortsMaximizing ROIs by playing the long-term game of PR Why you should connect with freelance writers and contributorsThe main reason why journalists will refer to small business foundersLeveraging your message to the world through your pitch Resources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter Pack10 Story Angles to PitchLet’s connect on Instagram

Jan 2, 2023 • 34min
How to Pitch and Follow Up with a Journalist with Entertainment Reporter Danielle Broadway (formerly at LA Times)
Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you want to pitch in any industry and confidently follow up with journalists, you should make a move now! Join us in this episode to discover how you can confidently connect with journalists and pitch before them. It's your time to finally be seen, heard, and valued regardless of your industry.Topics We Discuss in this Episode:Who should receive your pitch: the writer or the editor?The ins and outs of following up on your pitchMaximizing relevance and timeliness in your emailsThe secrets to creating a compelling and effective pitch storyInsights on writing for diversity and inclusivityResources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Connect with Danielle Broadway on Twitter: https://twitter.com/BroadwayWritesFollow Danielle Broadway on Instagram: https://www.instagram.com/dbroadwaywritesIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram