Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you want to pitch in any industry and confidently follow up with journalists, you should make a move now! Join us in this episode to discover how you can confidently connect with journalists and pitch before them. It's your time to finally be seen, heard, and valued regardless of your industry.Topics We Discuss in this Episode:Who should receive your pitch: the writer or the editor?The ins and outs of following up on your pitchMaximizing relevance and timeliness in your emailsThe secrets to creating a compelling and effective pitch storyInsights on writing for diversity and inclusivityResources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Connect with Danielle Broadway on Twitter: https://twitter.com/BroadwayWritesFollow Danielle Broadway on Instagram: https://www.instagram.com/dbroadwaywritesIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessJoin me in this final episode of the year as I share the lessons from my biggest mistakes in 2022 and how I've changed to become a better version of myself. Like me, you can turn your failures into business inspirations for other people.Topics We Discuss in this Episode:How the scarcity mindset misaligns you from your valuesThe power of leaning into radical generosity while setting boundariesFlipping the scripts of PR messaging in your businessLeadership lessons on running a small businessThe magic of leading by inspiration, not by control or micromanagementResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you've been searching for honest conversations on better online marketing, look no further, for this episode is for you! Join us in this intimate discussion as we drop the ugly truth you need to hear to help your small business finally be heard, seen, and valued.Topics We Discuss in this Episode:Why customers are expecting more value for their moneyMoving from coercive persuasion to value-based messagingLessons from a business expert to generate millions in revenueThe myths of mindset in the marketing industryCrafting and delivering on your business' promises How personal vulnerability inspired genuine connection with customersResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Visit Tarzan Kay’s website: https://tarzankay.comRead more true stories from Tarzan Kay: https://tarzankay.substack.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you really want to get the journalists' attention, stop whatever you're doing and tune in. This episode will help you make the journalists read your pitch, see how your business can help people, and give you the recognition you truly deserve.   Topics We Discuss in this Episode:The qualities of the most successful business foundersWhy journalists care more for their readers than youThe real reason why business founders fear changeThe pitching elements that matter most for publishersGetting to the deepest core of what you do with your businessHow the organic PR model can truly help business founders Resources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Learn more about Jason Feifer: https://www.jasonfeifer.comListen to Jason Feifer's podcast: https://www.jasonfeifer.com/build-for-tomorrowDownload Jason Feifer's free audio course: https://www.jasonfeifer.com/free-training-audio-courseIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessGet ready to take the next step to make this year the time that you really go from unknown to being seen, heard, and valued. Tune in to this episode, and discover the end-of-year and beginning-of-year angles you can pitch to the media, so you can start the new year as a new you!Topics We Discuss in this Episode:Why the end and beginning of the year are all about PR opportunitiesPitching angles that matter in Q4 to end the year rightHow planting seeds early in the year helps your business growThe many facets and reasons for pitching as early as Q1A new perspective on serving your customersResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Small Business PR Podcast-Episode # 55:https://www.gloriachoupr.com/show-notes/how-to-get-your-new-product-in-gift-guides-from-first-time-founder-kim-behzadiIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessLet this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve!Topics We Discuss in this Episode:Why visibility is a top priority in doing PRThe best places and the right time to be visible onlineOptimizing social media for PR visibility purposes and connectionWhy you shouldn't fear sending that pitch to the journalistFinding your voice through pitching and connecting with peopleRoutines and habits to build your mindset for PR visibilityResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Know more about Ivory Howard: https://www.facebook.com/groups/428633254951941Get access to Ivory Howard's Free Program: https://programs.ivoryhoward.com/zen/fitinfiveIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you want to go out from being unknown to being seen, heard, and valued, you must learn the right way to pitch. This episode will help you create a pitch that not only gets noticed but is credible, relevant, and has a unique point of view. This will definitely help you land that PR feature you truly deserve. Topics We Discuss in this Episode:Common elements and practices that make your pitch look badThe importance of researching the recipient of your PR pitch Why credibility is the least important factor when pitchingActionable steps to getting your pitch easily noticedWhy pitching specifics matters more than you realizeGiving value to the journalist, the press, and their audienceResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Small Business PR Podcast-Episode # 2: https://www.gloriachoupr.com/show-notes/this-pitch-framework-helped-thousands-of-small-businesses-get-top-tier-press-features-for-freeIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDiscover the experts' methods and nuggets of PR wisdom, so you can successfully pitch these journalists and land that feature you truly deserve. Topics We Discuss in this Episode:Discovering the ocean of opportunities to get product featuresAn insider's view into the business of gift and product guidesWhy small businesses should continue pitchingHow business founders can leverage organic coverageOptimizing your PR pitch with new approachesThe PR relationships that matter when pitchingResources Mentioned:Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Follow Victoria Giardina on Instagram: https://www.instagram.com/victoriagiardinaGet Victoria Giardina's books now: Sailing Home: https://www.amazon.com/Sailing-Home-Victoria-Giardina-ebook/dp/B0B6Q81BS9Work of Art: https://www.amazon.com/Work-Art-Victoria-Giardina/dp/B09NS4ST59Consult Victoria Giardina: victoriarosegiardina@gmail.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.  Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you are on a personal mission to add value to the world through your small business, then this episode is what you need.  Topics We Discuss in this Episode:How to find your deeper WHY and weave that into your PR pitchOvercoming rejections and fears in pitching journalistsThe journalists' trail that you should follow when pitchingWhy you should maximize organic media over adsResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychouJoin Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Discover more about Green Ablutions: https://www.greenablutions.comFollow Green Ablutions on Instagram: https://www.instagram.com/greenablutionsGet 10% off through 31st of December 2022 using the Code GloriaPR10 :https://www.greenablutions.com/collections/allIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you're thinking of pitching for a product guide or something that's seasonal, this episode is for you. Access the journalist's mind on what comprises the winning pitches that help business founders get their products featured on shopping guides. Topics We Discuss in this Episode:Practical steps to prepare for pitching your productUnderstanding what shopping guides are really forWhat makes a great pitch according to a journalistThe biggest pitching mistakes of most business foundersHow you should connect to a journalist before and after your pitchIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Resources Mentioned:Connect with Gloria Chou on LinkedIn: Gloria ChouJoin Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouFollow Emily Cieslack on Instagram: @emilycieslackConnect with Emily Cieslack: emilycieslak.webstarts.comGet 10% off through 31st of December 2022 using the Code GloriaPR10 :https://www.greenablutions.com/collections/allAdditional Resources:Get the PR Starter PackLet’s connect on Instagram