Small Business PR

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessSo immerse yourself in this special episode as we take a deep dive into the things you should know about cold pitching! Topics We Discuss in this Episode:Realizing the truth that you always have the potential to pitchThe primary fear that holds you back from pitchingHow being of value helps you get the journalists' attentionThe cold and hard truth about timing and sending your pitchesPro tips for an email that journalists will surely rememberResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Small Business PR Podcast: Episode # 1: Pitch for Gift GuidesSmall Business PR Podcast: Episode # 29: Get Onto Business InsiderSmall Business PR Podcast: Episode # 32-Cold Pitch to ForbesSmall Business PR Podcast: Episode # 38- Secure PR and Paid ConsultingIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessWhether you want to launch your own podcast, become more confident in your media features, or hope to guest in someone's podcast, this special episode is the right place for you!  Topics We Discuss in this Episode:Understanding the business of podcastingWhy business founders should try podcasting at least once The numbers that matter in podcastingTips for crushing your guest podcast interviewIdentifying the right shows to pursue guest spotsResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Travis Albritton's Email: travis@christcentered.marketingIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, our guest, Madeline Schwarz, shares practical insights and suggestions on how you can pitch yourself if you find it difficult to speak up or if you lean towards being an introvert.Topics We Discuss in This Episode:Why introverts should write and speak to the media for PRShowing a mindset of resilience in pitching as an introvertThe PR hacks for introverts to navigate their way in pitching Fitting the pieces of the PR jigsaw puzzleHow to construct concise and captivating PR presentations Resources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Madeline Schwarz’s LinkedIn: Madeline SchwarzMadeline Schwarz’s Website: madelineschwarzcoaching.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode, we’ll take time to emphasize the importance of story pitching during spring/summer. Most importantly, it’s also high time that we use our creative juices to write those pitches that editors and publications will surely love.Topics We Discuss in This Episode:Why you need to pitch regardless of the seasonTaking advantage of holidays and events for your PR pitchThe framework for finding unique and relevant anglesUsing trends and expert insights to pitch your storyHow you should approach PR as an expertResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIf you fear showing up or don't exactly know the steps to be more visible to journalists and businesses, you may miss out on many PR opportunities. Let this episode show you the untraditional but proven ways to discover how you can finally use visibility to land that top-tier media feature you deserve! Topics We Discuss in this Episode:Why visibility is a top priority in doing PRThe best places and the right time to be visible onlineOptimizing social media for PR visibility purposes and connectionWhy you shouldn't fear sending that pitch to the journalistFinding your voice through pitching and connecting with peopleRoutines and habits to build your mindset for PR visibilityResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessThis is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that episode, click here!Topics We Cover in This Episode:Crafting the elements of an effective press releaseWhy every business needs a unique story to tellWhy media relations are essential in press release distributionHow your headline makes or breaks press releasesHow to use press releases for SEOWhy eReleases is a great option to get your press release publishedResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Check out eReleases  website at: eReleases.comFollow Mickie Kennedy’s LinkedIn account: Mickie KennedyPress Release Topic Ideas: the Ultimate CollectionIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclassAdditional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessMickie Kennedy, founder, and president of eReleases.  His company helps businesses, startups, and authors get website traffic and better quality customers through coverage in the media.Start attracting all the attention that you truly deserve! That press release may be the catapult your business is missing.Topics We Cover in This Episode:Understanding press releases and newswireUsing press releases as leverageExploring unique forms and types of press releasesFinding the ‘right’ timing for your press releasesUsing your unique selling proposition to gain media attentionCrafting the elements of an effective press releaseResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Check out eReleases  website at: eReleases.comFollow Mickie Kennedy’s LinkedIn account: Mickie KennedyPress Release Topic Ideas: the Ultimate CollectionIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclassAdditional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessYou can’t miss this episode and training. Let’s optimize your LinkedIn profiles now and get you connected with the right people! Topics We Discuss in this Episode:Why you should optimize your LinkedIn profileThe primary and prized elements of the LinkedIn profileMaking an effective and captivating bio-headlineHacks and tips to optimize your LinkedIn postsHow to make LinkedIn and people like your postsWhy you need your connections and friends on LinkedIn Resources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessIn this episode Kristy Carruthers, can help you not only identify your story, but she'll discuss how you can assemble all the 'mess' in your narrative and turn these 'messes' into your PR message.  Topics We Discuss in this Episode:The beauty of storytelling pitches versus a marketing pitchHow to take advantage of using relevant data in your pitchesUnderstanding the value of op-ed columns for PRWhy pursuing follow-ups with journalists is always worth itPracticing the mindset shift to land top-tier publicationsResources Mentioned:Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941Learn more about SHEcorporated: shecorporated.comIf you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. Additional Resources:Get the PR Starter PackLet’s connect on Instagram

Dr. Ross Radusky, dermatologist and inventor, shares insights on pitching business services and products for PR and paid consulting opportunities. Topics discussed include shifting mindset, picking pitching angles, optimizing social media profiles, and creating endless opportunities for visibility.