Product Led Growth Leaders

Thomas Watkins
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Jun 26, 2025 • 19min

116 - Aligning Marketing Strategies with Client Needs: A Roadmap for B2B Success with Contrasted's Douglas Abbott

Your host, Thomas Watkins, talks with the Founder and CEO of Contrasted, Douglas Abbott. Douglas shares expert insights on B2B marketing, emphasizing the importance of generating qualified leads, understanding the target audience, and tailoring messaging for different stakeholders. He discusses how Contrasted leverages proprietary AI tools to enhance marketing strategies and align them with client needs. He covers effective prospecting, the evolving role of AI, and practical tips for founders seeking better marketing results. Learn more about Douglas's work HERE.Connect with Douglas on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.
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Jun 24, 2025 • 17min

115 - Making Connections Count: The Importance of Follow-Up in Networking with Boop's Horacio Rilo

Your host, Thomas Watkins, talks with the Founder of Boop, Horacio Rilo. Horacio discusses the challenges of networking and follow-up at conferences, and how Boop—a QR code and SMS-powered platform—streamlines exchanging contact details and setting meetings. Horacio explains Boop’s unique features, its competitive edge, and future plans for integrations and event partnerships. The conversation highlights the importance of effective engagement, real-time feedback, and rapid iteration in building tools that make networking at in-person events more meaningful and productive.Learn more about Horacio's work HERE.Connect with Horacio on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.
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Jun 19, 2025 • 22min

114 - From Inbound Leads to Warm Conversations: Mastering the Art of Sales Engagement with Bolster's Paul Sathis

Your host, Thomas Watkins, talks with the Principal of Bolster, Paul Sathis. Paul discusses the evolving challenges of sales prospecting and lead generation, focusing on how Bolster integrates AI and automation with human engagement to help businesses connect with potential customers. Paul shares insights on managing inbound leads, adapting to changing outreach methods, and balancing technology with a personal touch. He also highlights Bolster’s unique approach and new initiatives, offering practical strategies for effective sales conversations and relationship building in today’s dynamic market.Learn more about Paul's work HERE.Connect with Paul on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.
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Jun 17, 2025 • 23min

113 - Driving Change: The Future of Learning and Development in the Transportation Industry with Luma's Gina Anderson

Your host, Thomas Watkins, talks with the CEO and Co-Founder of Luma, Gina Anderson. Gina discusses her background in education and neuroscience, her company’s innovative platform for training truck drivers, and the importance of behavior change in learning. The conversation explores personalized, data-driven learning experiences, the integration of AI, and real-world safety applications. Gina shares insights on instructional design, technology’s role in education, and future coaching strategies. Learn more about Gina's work HERE.Connect with Gina on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.
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Jun 12, 2025 • 23min

112 - Building Better Teams: How Vibe Coding is Changing the Game in Remote Work with Wednesday Solutions' Ali Hafizji

Your host, Thomas Watkins, talks with the CEO of Wednesday Solutions, Ali Hafizji. Ali shares insights from his entrepreneurial journey and explains Wednesday’s unique sprint-based business model, which prioritizes outcomes over hourly billing. Ali discusses how AI-powered "vibe coding" and "wide sprints" boost team productivity and collaboration, the challenges of marketing new products, and the evolving dynamics of remote work.Learn more about Ali's work HERE.Connect with Ali on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.
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Jun 10, 2025 • 25min

111 - Community-Driven Innovation: How Customer Feedback Shapes Product Development with Agilence's Russ Hawkins

Your host, Thomas Watkins, talks with the President and CEO of Agilence, Russ Hawkins. Russ talks about the company’s evolution from video-based loss prevention to a data-centric analytics platform for multi-location retail and restaurant operators. Russ discusses Agilence’s modular product strategy, the crucial role of customer feedback in shaping new features, and the integration of AI to enhance data accessibility. Russ also highlights the importance of cross-functional collaboration, fostering innovation, and prioritizing user experience to make data analytics more usable across organizations.Learn more about Russ's work HERE.Connect with Russ on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.
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Jun 5, 2025 • 33min

110 - Start-Up Mode: How Freelancers Flip the Script and Build Tech Giants with Barefoot Solutions' Hunter Jensen

Your host, Thomas Watkins, talks with the Founder and CEO of Barefoot Solutions, Hunter Jensen. Hunter shares his journey from freelance developer to tech entrepreneur, highlighting the evolution of startups, especially with AI and software development. He discusses the shift from traditional SaaS models to customized solutions, emphasizing the importance of proprietary data for competitive advantage. Hunter also addresses the need for secure AI adoption in regulated industries and the changing dynamics of product development. Learn more about Hunter's work HERE.Connect with Hunter on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.
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Jun 3, 2025 • 26min

109 - Revolutionizing Workflows: How AI Agents Are Changing the Game for Productivity with Relay.app's Jacob Bank

Your host, Thomas Watkins, talks with the Founder and CEO of Relay.app, Jacob Bank. Jacob discusses his journey from studying AI at Stanford to creating AI agents that enhance productivity. He explains the evolution from traditional software tools to AI agents that autonomously manage tasks, improving efficiency. The conversation covers the distinction between AI tools and traditional automation, the importance of workflow automation, and the user interface of Relay.app. Jacob also offers insights into getting started with Relay.app and shares his optimism for AI's transformative potential in productivity.Learn more about Jacob's work HERE.Connect with Jacob on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.
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May 29, 2025 • 22min

108 - Plug In & Stand Out: Podcast Marketing Strategies for B2B SaaS Leaders with Bold PMM's Gal Ko

Your host, Thomas Watkins, talks with the Founder, CEO, and PMM of Bold PMM, Gal Ko. Gal shares his journey from being fired from a startup to creating a company that helps B2B SaaS businesses leverage podcasting for marketing. He discusses the challenges Israeli companies face entering the U.S. market and the strategic importance of podcasting. Gal explains how his service streamlines the process of securing podcast appearances for busy founders, emphasizing the significant impact on brand visibility and credibility. Learn more about Gal's work HERE.Connect with Gal on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.
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May 27, 2025 • 28min

107 - Smarter Marketing Starts Here: How Personal Branding and AI Boost Business Efficiency with BrandAutomate.io's Rockey Simmons

Your host, Thomas Watkins, talks with the Founder of BrandAutomate.io, Rockey Simmons. Rockey delves into the significance of personal branding and the transformative potential of AI in business efficiency and marketing. Rockey highlights the challenges businesses face without effective branding and automation, emphasizing the importance of a founder's personal brand. He shares success stories, like a dental clinic benefiting from a voice agent, and stresses the need for businesses to adopt AI to stay competitive. Learn more about Rockey's work HERE.Connect with Rockey on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.

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