Customer Led Growth
Testbox
Welcome to Customer Led Growth, a podcast where we explore the strategies and insights needed for businesses to achieve growth through putting their customers first. Join hosts Olivier Labbe and Sam Senior as they dive deep into topics like product-led growth, customer-led growth, and sales-led growth, and meet with some of the top sales and marketing leaders in SaaS to discuss topics like:
- Sales and marketing alignment
- Product-led, sales-led, and customer-led growth models
- The future of tech sales
- How buyers want to buy software today
- Sales and marketing alignment
- Product-led, sales-led, and customer-led growth models
- The future of tech sales
- How buyers want to buy software today
Episodes
Mentioned books
11 snips
May 24, 2023 • 40min
Unlocking the Secrets to Sustainable Growth: Product-Led, Sales-Led, and Customer-Led Strategies with Tim Davidson and Adam Goyette
Tim Davidson, Senior Director of Marketing at Directive, and Adam Goyette, Founder of Curdis, discuss product-led growth, creating a seamless buying experience, and the importance of alignment across teams. They explore topics such as the effectiveness of free trials, KPIs for a good buying process, and what customer-led growth means. They also share their best SaaS purchasing experience and provide advice for marketers.
5 snips
May 15, 2023 • 9min
Welcome to the Customer Led Growth podcast by Testbox
Explore customer-led growth in the software industry and the frustration with sales-led approach. Understand the importance of cross-functional alignment for effective customer-led growth. Discover the advantages of a customer-led buying motion and the value of upskilling sales reps.
