Customer Led Growth

Unlocking the Secrets to Sustainable Growth: Product-Led, Sales-Led, and Customer-Led Strategies with Tim Davidson and Adam Goyette

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May 24, 2023
Tim Davidson, Senior Director of Marketing at Directive, and Adam Goyette, Founder of Curdis, discuss product-led growth, creating a seamless buying experience, and the importance of alignment across teams. They explore topics such as the effectiveness of free trials, KPIs for a good buying process, and what customer-led growth means. They also share their best SaaS purchasing experience and provide advice for marketers.
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