Customer Led Growth cover image

Customer Led Growth

Unlocking the Secrets to Sustainable Growth: Product-Led, Sales-Led, and Customer-Led Strategies with Tim Davidson and Adam Goyette

May 24, 2023
Tim Davidson, Senior Director of Marketing at Directive, and Adam Goyette, Founder of Curdis, discuss product-led growth, creating a seamless buying experience, and the importance of alignment across teams. They explore topics such as the effectiveness of free trials, KPIs for a good buying process, and what customer-led growth means. They also share their best SaaS purchasing experience and provide advice for marketers.
40:03

Podcast summary created with Snipd AI

Quick takeaways

  • Companies should focus on showcasing the efficiency and simplicity of their onboarding process to decrease buyer hesitation.
  • Building a network of advocates and super fans can contribute to building trust and credibility, ultimately making the product more appealing to potential buyers.

Deep dives

Making the Buying Process Easier and Less Time-Intensive

The podcast discusses the importance of making the onboarding process and overall buying experience faster and easier for customers. In today's fast-paced world, buyers want to save time and get results quickly. Companies should focus on showcasing the efficiency and simplicity of their onboarding process to decrease buyer hesitation.

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