3min chapter

Customer Led Growth cover image

Unlocking the Secrets to Sustainable Growth: Product-Led, Sales-Led, and Customer-Led Strategies with Tim Davidson and Adam Goyette

Customer Led Growth

CHAPTER

Introduction

The hosts introduce the podcast episode and discuss the purpose of aligning sales and marketing teams. They also introduce the guests, Tim and Adam, and discuss their backgrounds and motivations for working with startups.

00:00
Speaker 2
Is there a
Speaker 4
better way? Really, the future is how do we take the best of a PLG motion? What is the order value you get from a sales-led motion? How do we build this organization and this product with a customer-led motion in mind?
Speaker 2
Hey everybody, welcome to the first episode of Customer Leg Growth. This is a new podcast which is hosted by myself, Olivier. We'll also have some episodes where our CEO, Sam, will be interviewing guests. The point of this podcast is really to align sales and marketing teams. And so one of the things that we're trying to build here at TestBox is this thing called Customer Leg Growth. And so we'll be talking about PLG. We'll be talking about sales-led motions, combinations of the both. And we'll also be chatting about the future of tech sales and how buyers want to buy. Today, for our first episode, we have two amazing guests and super stoked to have them on. First one is Tim. Tim, tell us a little bit about yourself. Hey,
Speaker 3
yeah, thanks for having me on. My name is Tim. I am the Director of Marketing at a performance art agency called Directive. During the day, it's kind of blended in, but I create some of my funny B2B marketing sales videos. I'm a financial agent and it's a quick
Speaker 2
plug. You just make really good content that makes people laugh. I love watching your videos. Adam and I go way back. So I'm super pumped to have Adam on the call. Adam, what you've been up
Speaker 1
to? Yeah, so I used to be an in-house marketer with lots of different companies, including G2, where you and I worked together. And in the last year or so, I went out on my own where I'm doing advising and consulting for different startups. Okay,
Speaker 2
why did you decide to go on your
Speaker 1
own? Yeah, I love the building phase of working with companies. And so when I was at Helpskout, we scaled the team from five marketers to about 24 marketers and really kind of missed that experience of getting to work with early stage companies and helping them figure it out. As I started doing advising for companies like TestBox, I just enjoyed it. And so I figured worst case scenario, if it didn't work, I would have to go to a real job again. Luckily, I haven't had to do that yet.
Speaker 4
Okay, so
Speaker 2
consulting doesn't feel like a real job is what I'm getting at. If you
Speaker 1
find something you love, Olivia, it doesn't feel like
Speaker 2
work. Okay, so I'll start off with a pretty easy question so we can get a little more familiar with you guys. Tim, as a young human, what did you want to do when you grew up? I remember specifically, I wanted to be an inventor.

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