Med Spa Success Strategies

Episode 8 of The Med Spa Success Strategies Podcast Welcome to episode 8 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠. In this episode, we're covering SEO (Search Engine Optimization). I completely demystify SEO and give you a clear understanding of how Google search works, why your competitors might be outranking you, and what you can do to effectively manage & audit SEO efforts for your practice. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠⁠⁠https://go.medspamagicmarketing.com/schedule⁠⁠⁠⁠

Discover groundbreaking strategies for measuring marketing ROI tailored for aesthetic practices. Learn how to effectively track your investments and gain insights into their financial impact. The podcast introduces a unique ROI calculator that empowers practice owners to make informed decisions and confidently forecast growth. Plus, get tips on implementing more efficient marketing strategies to enhance your practice's performance!

Episode 6 of The Med Spa Success Strategies Podcast Welcome to episode 6 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠. On this episode, we're joined by Scott Carson, Founder of Founder & CEO of MRP (https://mrp.io/) If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠⁠https://go.medspamagicmarketing.com/schedule⁠⁠ About Scott Carson Scott Carson has more than 30 years of Healthcare Marketing, BD, Sales and Management experience. He was part of the team that built the eBay Healthcare Marketplace structure and strategy and is a nationally recognized leader and speaker in driving sales through Internet Transactional Platforms. He founded US Medical, Inc., the first Internet distributor of new and pre-owned capital medical equipment to the healthcare industry. Started in his basement, US Medical emerged 5 years later as a member of the Inc. 500. Scott was named a finalist 2X in the Ernst & Young’s Entrepreneur of the Year Award competition. In addition, 2X was named among the Inc. 500’s fastest growing companies. He is a Micro Enterprise of the Year recipient. Learn about MRP at https://mrp.io/

Dr. Carol Clinton, Founder of Timeless Skin Solutions and author of Med Spa Confidential, shares her journey from emergency medicine to building a thriving medical spa. She discusses effective marketing strategies and the importance of exceptional patient experience. Carol emphasizes the need for competitor analysis, clear communication, and empathetic leadership in growing a successful practice. She also touches on the value of comprehensive training for staff and the role of time management in enhancing service quality, drawn from her unique experiences.

Welcome to episode 4 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Liam Degnan of Compliancy Group to discuss all things HIPAA and how these laws apply to your med spa, dermatology or aesthetics practice.   If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Liam Degnan is the Director of Strategic Initiatives at Compliance Group where he helps promote their SaaS platform, the Guard. The Guard is kind of like the idea of having Quickbooks, but for compliance. If you are in a regulated space, or you have clients that are in a regulated space, you have probably had people question you regarding your security and compliance documentation. Compliancy Group manages that paper trail for you so you can focus on doing your job while still having the documentation you need when necessary. We use Compliancy Group and recommend them for all of your HIPAA needs: https://compliancy-group.com/

This podcast episode focuses on creating a marketing plan for medical spas, dermatologists, and plastic surgeons in 2023. It covers lead maximization strategies, ROI, updating advertising approaches, optimizing SEO, effective advertising campaigns, and leveraging patient lists for revenue growth.

In this engaging discussion, Jake Laban, co-founder and CFO of Skin by Lovely, shares his vast expertise from over 20 years in the medical aesthetics industry. He dives into the pivotal role of Botox and Juvederm in transforming the market and discusses how effective rewards programs like Alle have shaped customer loyalty. Jake recounts the founding story of Skin by Lovely, emphasizing strategic marketing amidst challenges. He also offers insights on boosting client retention and navigating growth hurdles, making it a must-listen for aspiring med spa owners.

Sara Shikhman, a healthcare lawyer turned entrepreneur, shares her journey in the med spa industry. Topics include strategic business positioning, effective communication, maximizing marketing strategies, and the value of outsourcing customer service. Learn tips for growing and managing a successful med spa from an industry expert.

Mary Beth Hagen, founder of TITAN Aesthetic, shares her journey in the aesthetics industry, highlighting her experience with BOTOX® and the founding of her recruiting agency. She emphasizes the importance of hiring and retaining skilled injectors in a post-COVID world, advocating for innovative training and retention strategies. The discussion addresses the impact of social media on industry perceptions and stresses the need for authenticity. Hagen also outlines the structured approach to fostering a supportive culture for injectors, ensuring patient care and business success.