Sales Strategy & Enablement by Revenue.io

Drew Neisser is the Founder of Renegade and CMO Huddles, plus the author of an excellent new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. On today's episode we talk about marketing and brand building, a subject we don't discuss enough on this show. I loved Drew's new book, in part because of the lessons it holds for sellers, but also because of how similar today's environment is for CMOs and CROs, like: Everyone has an opinion on marketing They have to work with limited resources and unreasonable expectations Their bosses don't trust them And they get fired frequently. Sounds a lot like the sales world. So, in this same vein, we dig into why Drew believes marketing has become more complicated yet rarely more effective. And why that applies to selling as well. We talk about why it's so important to synthesize your marketing and sales messaging down to eight words or less. Plus, we dive into why brands with clear and consistent messages are far more likely to get the sale than the ones who pursue a matrixed approach, and what that says about the right approach to Account Based Marketing.Connect with Andy: LinkedInSponsored by:Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.ioExplore the Revenue.io Podcast Universe:Sales Enablement PodcastSelling with Purpose PodcastRevOps Podcast

Kris Rudeegraap, CEO at Sendoso, discusses the power of personalized gifting in sales, including clever messaging, timing, and the use of third-party signals. They also explore the impact of personalization on engaging prospects and creating awareness. The conversation highlights the role of curiosity and creativity in sales, as well as the challenges and rewards of the entrepreneurial journey.

Meghann Misiak, founder of The Path to President's Club, shares insights on harnessing the power of the MEDDIC framework. Topics discussed include mindset shifts, individual goals of sales professionals, sales leaders' focus on top performers, discernment in career progression, the rise of one-on-one coaching, the importance of coaching for frontline managers, and the concept of success.

In this week's episode, Alastair and Howard are once again joined by sales leader Maha Pula, the VP of Global Pre-sales at Cloudflare, to explore the evolution of sales roles in the era of AI and automation. They delve into the transformation of traditional functions like business development and customer success, emphasizing the shift from pushing sales to sparking exploration and adding value to customers throughout their journey with the help of AI.Follow the Hosts on LinkedIn:Alastair Woolcock (CSRO, Revenue.io)Howard Brown (CEO, Revenue.io)And our Special Guest:Maha Pula (VP of Global Pre-sales, Cloudflare)Sponsored by:Revenue.io | Powering high-performing revenue teams with real-time guidanceExplore the Revenue.io Podcast Universe:Sales Strategy & Enablement PodcastRevOps PodcastSelling with Purpose Podcast*If you'd like to ask the guys a question that could get answered on the show, call our message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

Alex Goldfayn, CEO of the Revenue Growth Consultancy and author, discusses the decline of proactive phone calls in sales and the strategies to drive revenue growth using proactive calling. They emphasize the power of phone calls in building connections and finding common ground through shared experiences like the COVID-19 pandemic. The importance of making personal connections, being present, and consistent is highlighted along with the introduction of Revenue.io, an AI tool for personalized follow-up emails.

This week, Howard and Alastair are joined by Maha Pula, the VP of Global Pre-sales at Cloudflare, to talk about the evolving landscape of sales, highlighting the shift towards a customer-centric approach and the impact of automation and AI on the buying journey. They emphasize the need for organizations to adapt to the changing dynamics, considering tasks over traditional stages, and enabling buyers to engage with digital resources while offering human assistance when necessary. The conversation underscores the importance of understanding the buyer’s journey, optimizing processes, and preparing for a future where customer-led growth drives sales strategies.Follow the Hosts on LinkedIn:Alastair Woolcock (CSRO, Revenue.io)Howard Brown (CEO, Revenue.io)And our Special Guest:Maha Pula (VP of Global Pre-sales, Cloudflare)Sponsored by:Revenue.io | Powering high-performing revenue teams with real-time guidanceExplore the Revenue.io Podcast Universe:Sales Strategy & Enablement PodcastRevOps PodcastSelling with Purpose Podcast*If you'd like to ask the guys a question that could get answered on the show, call our message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

Jen Ferguson is a global sales onboarding delivery manager for Salesforce and the host of a LinkedIn Live program titled Sales & Leadership with Heart. In today's episode we're talking about building your brand and taking control of your career and future. Jen shares how her brand has opened doors and helped her focus and qualify opportunities. And how the more she wrote and talked more about the struggles of being a woman and a mom in the workplace she was proactively eliminating a portion of the market — the portion that might not be the best fit for her.More on Andy: Connect on LinkedInLearn more at AndyPaul.comSponsored by:Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.ioExplore the Revenue.io Podcast Universe:Sales Enablement PodcastSelling with Purpose PodcastRevOps Podcast

In this week's episode, Alastair is joined by our very own Maria Bross, Revenue.io's Director of Performance Consulting, to delve into the art of effective sales strategy and enablement. They discuss the vital role of building decision confidence in buyers, emphasizing the importance of timely education and tension-building throughout the sales process. Maria's insightful anecdotes and expert advice shed light on the complex dynamics of modern sales, offering valuable takeaways for both sales leaders and professionals.Follow the Hosts on LinkedIn:Alastair Woolcock (CRO, Revenue.io)Howard Brown (CEO, Revenue.io)And our Special Guest:Maria Bross (Director of Performance Consulting, Revenue.io)Sponsored by:Revenue.io | Powering high-performing revenue teams with real-time guidanceExplore the Revenue.io Podcast Universe:Sales Strategy & Enablement PodcastRevOps PodcastSelling with Purpose Podcast*If you'd like to ask the guys a question that could get answered on the show, call our message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.

Kristie Jones is the Principal of the Sales Acceleration Group. On this episode we're talking about hiring and Kristie's 5 steps for effective sales hiring. We dig into the questions that companies should answer to build a good hiring profile. And we explore why we rarely see a hiring company ask their buyers: What qualities and skills do you need from our sellers to help you do your jobs?More on Andy: Connect on LinkedInLearn more at AndyPaul.comSponsored by:Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.ioExplore the Revenue.io Podcast Universe:Sales Enablement PodcastSelling with Purpose PodcastRevOps Podcast

In this episode, Howard and Alastair are once again joined by Jessica Gilmartin, CMO at Calendly, to delve into the disruptive impact of AI on customer engagement and marketing. They explore how AI tools are transforming Customer Support, providing a more efficient and personalized experience. They also discuss the importance of data-driven strategies to optimize customer interactions and retention for long-term growth.Follow the Hosts on LinkedIn:Alastair Woolcock (CRO, Revenue.io)Howard Brown (CEO, Revenue.io)And our Special Guest:Jessica Gilmartin (CMO, Calendly)Sponsored by:Revenue.io | Powering high-performing revenue teams with real-time guidanceExplore the Revenue.io Podcast Universe:Sales Strategy & Enablement PodcastRevOps PodcastSelling with Purpose Podcast*If you'd like to ask the guys a question that could get answered on the show, call our message line at (323) 540-4777. Just leave your name, where you're from, and your question and we'll do our best to answer it on an upcoming episode.