Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Does everything in your business feel like it’s falling on your shoulders? Many small business owners get stuck in that trap of feeling like they have to do everything themselves (especially if cashflow is tight). But then it’s hard to grow because you become the bottleneck in your business. And then you can’t take any breaks because you have to keep everything going all the time. So then you get exhausted or resentful or both! In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Content Marketing tasks for you to consider outsourcing asap so you can get more support with your marketing. Listen to this episode to hear more about: The REAL cost of not paying someone else to do those “in the weeds” tasks. The “mowing your lawn” approach to deciding what to outsource. The job roles inside your dream marketing team. The very FIRST role to consider hiring some external support for (and it doesn’t have to be full time - even a few hours a week will make a massive difference!). The 5 marketing tasks you want to look at outsourcing ASAP. And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii EP185 - 6 Content Marketing Tools We’re Loving Right Now Kristy Smith - Virtual Elves

We know getting more sales from EXISTING social media followers can be a challenge for many business owners. Perhaps you’ve experienced this – you’ve built up a healthy following on Instagram or you’ve got hundreds or perhaps even thousands or more people in your Facebook Group, or you’ve expanded the number of connections you have on LinkedIn… but how do you turn those followers into buyers? In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 6 quick and easy ideas for you to get more sales from your existing social media followers that you can implement right away (woot!). Listen to this episode to hear more about: Suzi’s best advice on how often you should be sharing posts with a call to action and optin. The big thing missing from most social posts that share customer successes (making this ONE tweak can get you a ton more customers). How you can use Facebook Guides and Instagram Highlights to move people from social to your funnel (and why that matters!). The power of Custom Audiences and how you can start building your Email List (and Custom Audience) from your Facebook Group! How to take a social media interaction and turn it into a personal outreach (and then how to take that outreach and turn it into sales!). The precious few days after someone joins your Facebook Group or other online community, and what you need to be communicating (the answer may surprise you - because we’re not all about “nurturing” - there’s something ELSE we encourage you to do INSTEAD!). And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience How To Craft Offers That Sell FREE Training - 7 June The REACH Retreat in Hawaii EP11 - The Step 2 Secret EP23 - How to Craft and Offer That Sells

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven't done before on this show, which is to dig into some of their favourite marketing software and tools! That's right! While always being focused on getting the latest tool or software can be a bit of a distraction, there ARE some tools that we've used and love that we wanted to share with you! PLUS BONUS Download Click Here for the Free “Content Marketing Tools Cheat Sheet” Listen to this episode to hear more about: Our top 6 favourite marketing software tools we’re using right now. Why you might keep signing up for tools you don’t use. Our number one recommendation when it comes to the tech for your marketing funnel (Hint: hire someone to do it for you!). The amazing tool Suzi’s been using that’s been a game changer for SIMPLE video editing and more. The handy tool we use to plan out and curate content for this very podcast! The drawing tool that even non-artists can use to spice up their ads, presentations and trainings. And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii Greg from MonkeyPod Marketing Belinda Weaver of Copywrite Matters All the tools discussed in today’s show (and many more) are summarized for you here in this Free “Content Marketing Tools Cheat Sheet”

Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what your pricing strategy is, but also from a MINDSET point of view. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 strategies for raising your prices and making more money (without losing customers). PLUS BONUS Download Click Here for the Free “2 Column Value Brainstorm Template” Listen to this episode to hear more about: Why YOU need to be sold on your offer before you can ask anyone else to buy it! The simple (but powerful) “2 column” exercise that can radically increase your confidence around higher pricing (and make your market want your product EVEN more!). The concept of “Future Gain” and why that needs to be factored into your pricing justification. How to figure out the right pricing level for you and your product. Why understanding your “Volume Strategy” is essential when considering your pricing. 5 Strategies for “painlessly” increasing your pricing. And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii EP82 - 3 Profitable Pricing Strategies For Small Business Owners EP23 - How to Craft and Offer That Sells

Are bright shiny objects ruining your business? Are you skipping from idea to idea, but finding nothing seems to “stick?” Are you so busy always making “new” stuff that you’re missing out on the benefits of, shock horror, focusing on FEWER things that you do over and over? In this episode, your hosts, Suzi Dafnis and Michelle Falzon ask these exact questions, along with sharing how the idea of a “broken record” that just keeps playing the same part over and over could be the key to your next business breakthrough. Listen to this episode to hear more about: How a fashion stylist changed her business, claimed back her sanity and made a massive breakthrough when she discovered “Project Broken Record.” Why you may need to reframe your view on repetition - instead of boring you, it could be liberating you from overwhelm! How to know when to stick with an idea vs abandoning it and moving on. Why we stop doing things, even when they’re working really well (and how to save ourselves from making this mistake!). And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Episode 173 - The Cost of New vs Rinse and Repeat

Are you being too bland and broad in your business? If you’re not getting the results you want, chances are a LOT of it comes down to the fact you’re throwing your net too wide and being too general with your messaging and marketing strategies. Many people really STRUGGLE to get specific with their messaging; their niche; their strategies and more… And it’s costing money, time AND opportunity. In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at WHERE we struggle to get specific and WHY that matters. Plus, they share 3 “Get Specific” Marketing Strategies that can be game changers for your business… exploding your results overnight. Listen to this episode to hear more about: 3 of the biggest reasons business owners struggle to get specific (ouch, these are close to the bone!) The trick your mind plays on you that’s stopping you from getting the clients you really want (and the counterintuitive hack to overcome it). The surprising role FEAR plays in our struggle to get specific and how that plays out in our content and our marketing. What a dance studio owner, knitting membership creator and menopause expert have in common when it comes to the power of growing a bigger business by focusing on a smaller, more specific audience. Why getting specific actually makes it easier for people to refer MORE of your perfect customers to you. The art of adding specificity to your hooks (and why that changes the game with your lead generation). And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Jonathan Fields Article Content Sells Episode 99 - How to Grow a 7-Figure Business in a Tiny Niche with Clint Salter Content Sells Episode 46 - The Power of a Niche with Shelley Brander Content Sells Episode 161 - How to Make Money With Your Online Course with Bonnie Christine Content Sells Episode 163 - The NEW High-Converting Alternative to Online Courses with Will Hamilton Content Sells Episode 116 - Using Amazon to Reach New Customers – with Dylan Frost Content Sells Episode 179 - Why Your Marketing Needs to be More "BOOFY" Content Sells Episode 176 - How To Successfully Launch Anything with Jeff Walker Angela Counsel - Menopause Expert, Naturopath, Embrace Program Karina Pellicone - Plum Petal Jewellery

A lot of our listeners have told us they want to know MORE about how to write great COPY. And in particular, how to use that copy to attract and build relationships with key strategic partners or influencers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Copywriting Expert, Bernadette Schwerdt about how to write better copy to get more clients and to connect with strategies alliances. Listen to this episode to hear more about: The biggest mistakes Bernadette has seen people make when writing copy (after helping 9000 copywriters!) Why you need to treat yourself like an ad agency Why thinking about your target market is like spilling a glass of red wine onto a napkin! How to get over writer’s block When is the right time to hire a copywriter versus writing your own copy? The first place to look for a copywriter How to brief a copywriter so you actually get great copy that works! Why you should be worried if your copywriter isn’t challenging you How to break the ice when approaching a new potential strategic alliance The role of personalisation and how to create a compelling message that will get your partner’s attention When to “make the ask” How to show you’ve taken the time to know someone’s content and build rapport Why you want to find ways to “start small” to build to big wins How the “affiliate mentality” could be costing you finding great partnerships Why you want to be clear about what you’re really good at and find those people who need your superpower And so much more! Also mentioned in this episode: HerBusiness Success Mastermind Content Sells Episode 2 - Your Ideal Client Amanda Farmer - Your Strata Property Bernadette Schwerdt Podcast - So You Want to be a Copywriter Bernadette Schwerdt SEO Copywriting Course

Are you making it TOO HARD for people to buy from you? You’ve gotta be REALLY CLEAR and REALLY OBVIOUS about what it is you’re offering, what your core message is, what you want people to do next. And if people don’t see that right away when they land on your webpage or read your Facebook Ad or click to open your email – they lose interest pretty quickly. So you’ve spent all this time, and in many cases MONEY, to get someone’s attention and then you’ve squandered it before they’ve even had a chance to look at any of your content or move forward even one step in your funnel. That’s where being more “BOOFY” comes in. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share what the “BOOF” is; why it’s taken off in our Mastermind group and how you can get more of it working for you in your marketing and content! Listen to this episode to hear more about: Why you want to get more “stupid” with your content (and trust us, it’s not a bad thing!). How to clearly and concisely communicate who you are, what you do and how you can help people (and why that matters). The single most important thing you need to AVOID when someone lands on your sales page or other content. Why your “clever” pun or cryptic or intellectual headline is turning people OFF. Seth Godin’s “Where’s the Banana?” moment and why it was a game-changer for Suzi. How to create a Connection Statement. The fatal flaw just about EVERY website has and the super simple FIX. How a grants specialist added more BOOF to her website. How a menopause expert got a BOOF Makeover for her lead magnet. The way a swimsuit seller is attracting more of her tribe by being more BOOFY! And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Seth Godin Chantelle Bell - Naturopath Prue Saxby - Grant Master Sequins & Sand - Supportive Swimwear & Resortwear Donald Miller - Marketing Made Simple Steve Krug - Don’t Make Me Think Angela Counsel - Menopause Expert, Naturopath, Embrace Program Yvonne Shepherd - Women’s Fitness Adventures Ange Sinclair - Digestive Detective Gillian Erskine - Piano Teaching Success

Imagine having a way to FUND your marketing. Often people tell us that PAYING for traffic feels out of reach or they’ve been burned in the past by spending precious dollarson marketing that didn’t work. But what if there was a way you could get a return almost right away, instead of having to wait a long time to maybe get something back much later in the sales process. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with SLO Marketing Expert, Brandi Mowles about how to create and make the most of a Self-Liquidating Offer and actually get FREE leads and grow a list of people who are BUYERS. **SPECIAL GIFT TO CONTENT SELLS LISTENERS** Listen to this episode to hear more about: How to build a list of buyers, instead of freebie seekers. Why Brandi’s first SLO was a flop (and what she learned that changed her approach) How she accidentally added 6-figures to her business using an SLO The power of knowing ONE specific pain point Lifetime Value / longer term focus The “overdelivery” mistake most people make when creating an SLO (and what you need to do instead) When to offer an upsell vs an order bump How an SLO helps people to make their NEXT purchase with you sooner. The power of the OTO (One Time Offer) What makes a good type of SLO? Can you connect your SLO to another funnel? How to increase your cart value What to expect in terms of breaking even vs making money on your SLO in the current ad climate And so much more! Also mentioned in this episode: HerBusiness Success Mastermind Content Sells Episode 2 - Your Ideal Client Content Sells Episode 66 - Turning Content Into Sales With The Problem / Solution Dance Brandi Mowles Brandi Mowles Podcast - Serve Scale Soar