184 - How to Raise Your Prices - 5 Strategies For Making More Money (Without Losing Customers)

Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what your pricing strategy is, but also from a MINDSET point of view.

In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 strategies for raising your prices and making more money (without losing customers).

PLUS BONUS Download

Click Here for the Free “2 Column Value Brainstorm Template”

Listen to this episode to hear more about:

• Why YOU need to be sold on your offer before you can ask anyone else to buy it!
• The simple (but powerful) “2 column” exercise that can radically increase your confidence around higher pricing (and make your market want your product EVEN more!).
• The concept of “Future Gain” and why that needs to be factored into your pricing justification.
• How to figure out the right pricing level for you and your product.
• Why understanding your “Volume Strategy” is essential when considering your pricing.
• 5 Strategies for “painlessly” increasing your pricing.
• And much more!

Also mentioned in this episode:

• HerBusiness Marketing Success Mastermind
• Marketing Mastermind Experience
• The REACH Retreat in Hawaii
• EP82 - 3 Profitable Pricing Strategies For Small Business Owners
• EP23 - How to Craft and Offer That Sells