Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Skye about how she’s built her successful ecommerce business and they dive into her top content marketing strategies, including Video Storytelling (which she’s masterful at!).   **SPECIAL OFFER FOR CONTENT SELLS LISTENERS! Skye has generously offered 20% discount on full priced Ruby Olive products for Content Sells listeners! To claim your 20% discount, head over to www.rubyolive.com and use the CODE: CONTENTSELLS at the checkout. This is a one time use per person offer.   Listen to this episode to hear more about: -> How Skye got started with her business. -> How Skye and her team create 2 months worth of content in ONE DAY (and all with a sense of play that taps into their creative energy!). -> Why you don’t need expensive photo shoots to stay visually present with your audience! -> The Client Avatar process Skye used so she could SUBCONSCIOUSLY start talking to her audience with EVERY interaction. -> The bundling and upselling strategy Skye uses to massively increase Average Order Value. -> The Video Storytelling strategy that has been central to Ruby Olive’s growth. -> How to create user-generated content (and why this is SO good for your brand!). -> How to get more of YOU into your marketing vs being a faceless brand. -> And much more!   Also Mentioned in This Episode: Ruby Olive HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Michelle Pascoe - OOPS

Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for “one-off” tactics and “bright shiny objects” to sneak into our marketing that aren’t very strategic at all! In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of “Campaign Thinking” where you focus on a marketing initiative that’s directly related to one of your key strategic objectives, where you’re thinking about the whole process, from beginning to end, vs ad hoc tactics.   Listen to this episode to hear more about: -> Why a “lead magnet” is NOT a campaign! -> How sneaky campaigns can be… they can literally be hiding in plain sight! -> How to get clear on the PURPOSE of your Campaign. -> 9 things every Campaign includes (and why missing any of these could be the reason your marketing isn’t working!). -> How you can actually take stuff OUT of your marketing and get better results. -> How one person increased her small group coaching program by more than 400% simply by embracing Campaign Thinking. -> And much more!   Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Angela Counsel - Embrace Program Chantel Gilbert - Bluegum Electrical Oonagh Duncan

Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not. Poor planning means you have to expend MORE energy, and it costs MORE in terms of money, time and also lost opportunity. In this episode, your hosts Suzi Dafnis and Michelle Falzon share how to stack momentum in your annual marketing plan so that you are building from marketing promotion to marketing promotion and improving your overall results. Listen to this episode to hear more about: The ideal time to start planning next year (hint: it’s likely way earlier than you might think!). The one thing Suzi and Michelle do to get instant momentum in their year. How thinking about your year as a whole can help you avoid hot leads going cold. The way Suzi and Michelle stack momentum when planning out the marketing for their Mastermind. The high dollar retreat marketing hack that creates NEXT year’s customers before this year’s program is even finished! How to think of your annual marketing as a problem/solution based STORY that is told throughout the year in the right order. And much more! Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Ep 4 - Finding Your Marketing Mountain Ep 66 - Turning Content Into Sales With the Problem/Solution Dance Ep 11 - The Step 2 Secret

Not only is a competition a great way to get more leads and incentivise people to take specific actions, it’s also a really wonderful way to crowdsource content AND have that content shared to a much wider audience than you might normally be able to reach. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk about Competitions and how you can use them effectively in your Content Marketing for: Lead Generation Viral Audience Marketing Customer Progress Incentives Listen to this episode to hear more about: The big thing to watch out for when choosing your competition prize. How to get QUALITY and QUANTITY when it comes to entries in your competition. How simple hashtags can save you a ton of programming and software costs (and keep things simple!) How to get your customers and wider audience sharing your competition with THEIR networks. 3 ways to use competitions inside your PAID products and programs to promote customer success (and why that’s so important). What you need to know about ensuring your competition is compliant. And much more! Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii UpViral Software Wheel of Names Random Picker Ep 11 - The Step 2 Secret Prue Saxby - Grant Writing Academy

You might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but it can still fall flat if you don’t have some fundamental systems in place. In this episode, your hosts Suzi Dafnis and Michelle Falzon share the essential systems and processes you need to ensure you have a successful Facebook Group. Listen to this episode to hear more about: The 4 specific phases of your Facebook Group “Life Cycle” and why you need to consider each phase BEFORE you start! Paid vs Free: The key distinctions between the processes you might want to have in place when your group is a “free” group anyone can join vs when your group is a perk someone gets only once they’ve purchased a specific product or program from you. The checklist of questions to ask yourself to confirm you even need to START a Facebook Group! How to think about your Facebook Group team - roles, access levels and how and what to communicate. The essential system you must have in place that could SAVE your group from being snatched out from under you! The process Suzi has in place to make the most of one of THE most important pieces of real estate in your Group. And much more! Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii HerBusiness Facebook Group EP 77 - Secrets to Creating Engaged Online Communities - With Susan Garrett EP 152 - How to Get People From Your FREE Facebook Group to your Paid Offer EP 186 - How to Get More Sales From Your Existing Social Media Followers

Something we know many business owners struggle with is building your own personal profile. While we might all conceptually think, “Yes! That’s what I want.” Often when it comes down to tooting your own horn or being seen, we can clam up and want to hide. In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 super simple content strategies you can use to start building your profile and getting yourself more known. Listen to this episode to hear more about: How to inject more of YOU into your content marketing with some simple ideas that you can treat like a checklist (every business owner needs these 5 things happening if they want to start building their profile). The ideal images of yourself to share (and it goes beyond that old headshot you got taken a few years back!). The unexpectedly easy way to get personal branding images that don’t cost anything! Tips on creating a compelling bio. How to put your best foot forward and resist the temptation to “downplay” your achievements. Exactly what kind of content to share to boost your profile. 3 Simple Ways to make yourself more visible on your website (with real life examples). What you need to do to revamp your Social Media profiles. And much more! Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii HerBusiness Facebook Group Ep 133 - How To Use Photography to Advance Your Personal Brand - With Jamie Swanson Ep 145 - Toot Your Own Horn, Dammit! Belinda Weaver - Copywrite Matters Valerie Khoo - Power Stories Get New Clients Coaching Week

So often we see women in business who either DON’T KNOW what their “lane” is – that is they don’t have a clear plan. OR they keep getting thrown off course by zig zagging all over the place, chasing bright shiny opportunities, or thinking they have to do it like this other person in their field. When really, the KEY is finding what it is YOU have to contribute, what it is YOU want to do and create in your business and then facing forward – looking at that destination and keeping your eyes on the prize. Cause it’s the only way to get there! . In this episode, your hosts, Suzi Dafnis and Michelle Falzon are talking about WHY it’s so important to “stay in your lane” and run your own race, versus constantly looking at what everyone else is doing. It’s about having a really clear plan – what IS my lane? What IS the game I’m playing and then doubling down and doing it. Listen to this episode to hear more about: What to do first if you realise, “oh yeah, I can feel that I’m wandering all over the track.” Why “Less is more” and how to use that as an anthem when criticism and distractions come along that could potentially knock you off course. How to manage your own flood of ideas and stay focused on your priorities.How a menopause expert was able to “curb her opportunism,” stay in her lane and 10X her income and impact as a result. How “picking her lane” in one of her earliest businesses enabled Suzi to breakthrough to a 7-figure success story. What to do when the lane you’re in isn’t working anymore and you need to CHANGE lanes. And much more! Also Mentioned in This Episode: HerBusiness Marketing Success Mastermind The REACH Retreat in Hawaii Ep 160 - Why Being Opportunistic is Costing You Opportunities Angela Counsel Denise Duffield-Thomas

Feel like you’re putting a ton of effort into your marketing and getting nowhere? Imagine putting in LESS effort and getting MORE results. Sounds like a pipe dream! But in this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Denise Duffield-Thomas, author of the best-selling (and newly re-released) book, Chill & Prosper, about how she’s done EXACTLY that. Growing a multi-million dollar business selling ONE product AND making time for her young family. No, she’s not a unicorn (although she is pretty special). In this episode Denise shares some simple things she’s done that made all the difference… and that YOU can do too! BOOK BONUSES Find out about Denise’s book Chill & Prosper and all the great BONUS Gifts she has when you purchase a copy. Go here for more info. Listen to this episode to hear more about: What does it ACTUALLY mean to ‘Chill & Prosper’? Why here “All roads lead to Bootcamp” mindset has resulted in more than 8000 graduates of her Money Bootcamp program and been the cornerstone of her massively successful business. The 3 word phrase she had made into a lightbox that keeps her team focused on keeping things simple (and hugely profitable!). The structure she uses to create FREEDOM in her business instead of what it can be for many people, a PRISON. Her fantastic distinction between your marketing being “Effort-Less” vs “Effort-None” (she’s a realist but she also bucks the status quo and we LOVE that!). Why she doesn’t let herself record a new Money Bootcamp product every year (this one piece of advice could be a game-changer for you too). How to use “Money Language” in your marketing (and why you WANT to!) The “working hard” mindset and why it’s keeping so many people, well, WORKING HARD! And how you can start to shift that to allow making money in your business to be easier. Boundaries – how to have ‘em and how to keep ‘em! And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii Denise Duffield-Thomas Chill & Prosper Book + Bonuses Money Bootcamp Kylie Maidment from Switched-On Kids Cognition

Ever wondered if your fledgling business could ever become a multi-million dollar success story? Perhaps that’s what you dream about and what you’re working towards. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Lorraine Dallmeier of Formula Botanica, who took a tiny business with 200 students and turned it into a global success story with more than 40,000 students worldwide, all helping people create their own cosmetic and skin care formulations using natural, ecologically friendly methods. Lorraine shares how she grew a multi-million dollar business (with virtually no ad budget) and how her content strategy now sees her with a readership to rival household name, multinational cosmetic brands! FREE COURSE Plus get the FREE Course Lorraine shared with Content Sells listeners. Go here for the special link. Listen to this episode to hear more about: How you can get massive growth without paid marketing (yes, organic growth is still a thing!) How Lorraine was able to get consistent, linear organic growth going from 1000 people to 200,000 people on her site each month. What it takes to go from 3 blog posts (that Lorraine tells us were “rubbish”) to a rich, SEO-packed library of more than 400 blog posts that attract new clients from all over the globe. From “Side-hustle” to “Credible Business” – how Lorraine navigated that journey with two small children and why she decided to throw herself “all in” after just 4 months dabbling in this business. The power of consistency and why “plugging away at Content Marketing” meant Lorraine saw a direct correlation between the number of visitors to her site going up and the revenue going up. The two pieces of content Lorraine ensures gets published every week, without fail. Her “two pronged” approach to content that keeps Google happy and thrills her students. And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii Formula Botanica FREE Formula Botanica Foundations Course Formula Botanica Blog Formula Botanica YouTube Channel Connect with Lorraine on LinkedIn Michelle Pascoe

So much of what we do as marketers has a design element. Whether it’s your branding, your website design, the lead magnet you’re sending, your Facebook ads, the style of your social media posts, the brochure you leave with clients, the look and feel of your online course or membership – so much of what we do requires DESIGN. In this episode, your hosts Suzi Dafnis and Michelle Falzon thought of building on that and share the advice they’re regularly giving to their Members, Masterminders, and clients about how to effectively brief their designers. Listen to this episode to hear more about: Why you might be frustrated with your designers (and why it’s not their fault!). The Design Brief tip that can help you find (and keep) the best designers. When to “give up” on a designer and when to persevere. 10 essential points to include in your written design brief (and yes, you wanna do a written design brief!). Why skipping the written design brief step is a sure-fire path to your job taking longer, missing the mark and costing more! How to get a designer to prioritise your work. And much more! Also mentioned in this episode: HerBusiness Marketing Success Mastermind Marketing Mastermind Experience The REACH Retreat in Hawaii EP 138 - How to Tap Into a Journalist’s Curiosity - With Monica Rosenfeld EP 185 - 6 Content Marketing Tools We’re Loving Right Now Episode 187 - 5 Content Marketing Tasks To Outsource Today!