Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works 198 - 5 Easy Ways to Use Case Studies to Tell Customer Stories
We’re digging back into a topic that’s super important and that we haven’t touched on in a while - and that’s CASE STUDIES.
In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories.
Listen to this episode to hear more about:
-> 5 formats your case studies can take so more people see them, love them and are motivated to move forward with YOU!
-> Suzi’s top tip when creating video interviews with customers.
-> The recent tweak Suzi and Michelle made to how they capture video interviews at live events (game-changer!)
-> Why we’re lovin’ Reels & Stories and how to NAIL your Customer Case Study for Insta, FB and TikTok.
-> 3 surprising ways to repurpose your video case studies.
-> The “hybrid” strategy for using photos and screenshots to make compelling case studies.
The unlikely places you need to include Case Studies AFTER you’ve made the sale!
And much more!
Also mentioned in this episode:
-> HerBusiness Marketing Success Mastermind
-> The REACH Retreat in Hawaii
-> Influence Book by Robert Cialdini
-> EP20: How To Get Awesome Client Stories, Case Studies & Testimonials
-> Ep53: 5 Ideas For Adding Compelling Social Proof To Your Content (and why you need it!)
-> EP170 - Repurposing Your Content: Making More With Less with Ruth Buczynski
-> EP197 - How Video Storytelling Grew My eCommerce Sales - With Skye Anderton
Long Form High Quality Case Study Video Examples:
-> Fiona Keary - Style Transformation
-> Yvonne Shepherd - Women’s Fitness Adventures
-> Chantel Gilbert - Bluegum Electrical
Short form REELS Case Study Video Examples: