Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

A recent HerBusiness community survey found that 85% of all respondents rated Email Marketing as one of their Top 3 Marketing Priorities right now and 45% rated email marketing as the #1 marketing priority in their business right now. And to do email marketing successfully, you really need a list. So, in this 1st Anniversary episode, hosts Suzi Dafnis and Michelle Falzon decided to share 10 of their favourite low-cost ways for growing your email list.

In his famous play, Romeo and Juliet, Shakespeare famously asked “What’s in a name? That which we call a rose, by any other name would smell as sweet.” But in this episode, your hosts Suzi Dafnis and Michelle Falzon share why choosing the right name – whether it’s for your business or your lead magnet; your course or your new 7 step process – is so important. Get this wrong and you could be sabotaging your success before you even get started, but get your naming right and you could be fast-tracking your results. Includes BONUS How to Name Things Checklist - free download.

It used to be that as a small business owner, unless your product was directly related to something that required you to use your voice, like a radio announcer or a public speaker or sales trainer, you might not have ever really thought about getting voice training or learning more about how to use your voice. But today, chances are you’re using your voice more and more in your marketing - with the rise of webinars, podcasts and video marketing - and this is set to increase with things like Facebook LIVE taking off  - and what this means is that your audience is expecting to hear from you more and more. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon chat with one of the world’s best voice coaches, Juliet Jordan who has helped actors, politicians, celebrities, CEOs and even international espionage agents to use their voice confidently and effectively.  

We can probably all agree that getting sales is the life-blood of any business and yet, many small business owners often feel uncomfortable and ill-equipped when it comes to asking for the sale. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon share 3 content marketing approaches that make the sale feel like the natural next step. In fact, combined with the power of automation, these 3 step-by-step systems

It can be easy to get off track and either create too much content, or not the right content - when you don’t have a sound strategy or plan for your content marketing.  In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at how you can create a Content Plan that will give you a bird’s eye view of your content across multiple channels and for multiple ideal client avatars.

Creating good content takes time and effort. Writing a blog post, recording a video, preparing an eBook – whatever content you are creating, it can be really easy to assume that once you’ve published it you then need to move on to creating the next piece of content. But that’s a low-leverage approach to content marketing that is very likely to lead to burnout and spending unnecessary resources. The real power of content marketing happens when you systemise recycling and re-purposing your content. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at different ways you could be re-purposing your content and giving it new life across various media. Plus, included in this episode is a free download - The Content Re-Purposing Plan which will help you plan out your “Core Content” and systemise the various ways you can re-use that material to more effectively reach your audience.

Segmentation is simply dividing your list into clear, definable segments based on certain criteria. When you segment your list, you can create content tailored specifically for each distinct group so it feels more personalised - and relevant. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at 9 different ways you could be segmenting your list, giving real-life examples and tips and advice on how to implement segmentation into your content marketing.

What if you could find a way to figure out EXACTLY what your prospects want and then deliver it to them via a highly effective sales process, tailored to their specific preferences? In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon talk to #1 bestselling author and leading marketer, Ryan Levesque, of askmethod.com to find how he was able to use his Ask Method to create marketing funnels that were so effective he was able to build multi-million dollar businesses in 23 different industries, generating more than 52,000 leads a DAY and over $100 million dollars in sales in the process.  

In Part 2 of our exploration of How to Create a Landing Page that Converts, we dive deeper into the 11 elements you need to focus on to get results with your landing pages. Because a bad landing page stops your prospects in their tracks and really prevents them from beginning the journey with you. And that can be expensive and leave you tearing your hair out wondering, “Why aren’t my marketing funnels working?”

If you ever need to send someone to a page to sign up for a course, a free trial, an eBook, to join your community, or request a quote or a free consultation, one of the biggest factors impacting your results will be how well your landing page converts. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon walk you through the first five of 11 elements you need to get right when creating a Landing Page that converts. Includes bonus free download "Landing Pages that Convert" template.