Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

How can you communicate with impact? This is a question Strategic Performance Coach and Performing Artist, Victoria Labalme has spent a lifetime exploring as she’s worked on stage and screen as an actor and also helped elite entrepreneurs, best-selling authors, top teams and C-suite executives to communicate with confidence, authenticity and impact... and to find the “unexpected twist” that makes it their own and distinguishes their brand.

We all know words are powerful. A well-written movie can make us laugh or cry. A powerful ad can make us buy something or donate money to a cause. A caring note from a friend when we’re feeling down can cheer us up and help us feel connected. But there are SOME words that are way more powerful than others… these are the words that persuade and influence us in ways other words can’t… and they are what are known as Power Words. In this episode, hosts Suzi Dafnis and Michelle Falzon share 3 ideas for using Power Words in your content to instantly attract attention and ignite sales.

There was a time when the Email Newsletter was the go-to strategy for most businesses and the main method for communicating with their customers viaemail, but with all the different email marketing and content marketing strategies available to us now, is the Email Newsletter still relevant? In today’s episode, hosts Suzi Dafnis and Michelle Falzon explore the questions “Do our customers and prospects still read newsletters?”, “Are they still worth the effort of putting together?” And their answer is... it depends!

Content marketing is changing all the time. Wouldn’t it be great if you had some way of knowing those changes before they happen so you could get in front of them and do more of what works and less of what doesn’t? In today’s episode, hosts Suzi Dafnis and Michelle Falzon get out the crystal ball and take a look at content marketing trends for 2017 with one of the world’s most respected experts and a real pioneer of content marketing, Joe Pulizzi from the Content Marketing Institute.

Your abandoned cart content is some of the most important strategic content you can be creating in your business. The people abandoning your cart are most likely your best potential customers - after all, they got all the way through your marketing process, chose the product or service they wanted and it was only at that last moment that you lost them - and that could have been for a variety of reasons that may mean they STILL want to buy that particular item from you. In this episode of Content Sells, Suzi Dafnis and Michelle Falzon look at how to prevent them abandoning the shopping cart in the first place, and what to do to recover them if they do.

Ever feel like you’ve lost your mojo? Things go wrong, something happens that shakes you up or plants a seed of doubt. And it can cause you to question “who am I to be creating content / writing blogs / making videos etc?” If so, you’re not alone. It happens to all of us. We move in and out of that state of feeling confident and in the flow. Even massively successful women tell us they have times when they definitely don’t have their mojo working. In today’s episode, hosts Suzi Dafnis and Michelle Falzon share a few key things they have personally done that have helped them get our mojo back and really find their voice and their confidence, plus they share the 5 top things women from the Businesswomen’s Hall of Fame consistently do to maintain their confidence.

One of the best ways to guarantee ongoing sales and cash in the door is to adopt a recurring revenue model where, instead of a one-off transaction, each sale is leveraged into an automatic repeat purchase via the likes of membership or subscription-based services. In this episode, hosts Suzi Dafnis and Michelle Falzon interview one of the world’s most respected membership site experts, Wishlist Co-Founder and Tribe Membership Course Creator Stu McLaren, to find out his secrets for creating content that keeps customers coming back time after time.

Research shows that once someone has made a commitment - they’re more likely to follow through with the next step. It’s known as the “Commitment Bias” and you can make the most of it to get more sales, more engaged community members and more impact... In today’s episode, hosts Suzi Dafnis and Michelle Falzon are talking about how you can use micro commitments to create more compelling content - whether that action is for people to join your community, or to support a cause, or buy your product, or make a change in their life... whatever outcome you are looking to bring into the world... it really helps to think about the level of commitment you are asking for and when you ask for that commitment.

There is a page on your website that is possibly a bit neglected or in need of a revamp. Because, even though it’s not a page you might think about very often, people are arriving on it more often than you may be realising… and that is your Error 404 Page. There are a few specific things you can be doing to transform this page from a neglected ‘no-go’ zone into an engaging sales person for your site. In today’s episode, hosts Suzi Dafnis and Michelle Falzon share some ideas with you to help lift this poor, neglected page out of the shadows and revamp it into an engaging piece of communication that brings your clients and prospects closer to you, rather than pushing them away.

We hear from people all the time that their #1 problem with content marketing is all the writing involved! Whether that’s writing a blog post or email sequence, crafting a sales page or a video script or even putting together a tweet or Facebook ad, creating content that sells involves writing copy. So, if you’ve got to do it, you may as well find a way to make it easier and feel more “natural”, even if writing doesn’t come naturally to you.In this episode, hosts Suzi Dafnis and Michelle Falzon, invite a REAL natural writer, Sonia Simone co-found of Rainmaker Digital and host of The Pink Haired Marketer Podcast, to share her secrets for producing content in a way that feels natural and expresses your voice in an authentic way.