Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

We each have different learning styles, but the big problem is, when we create our content we tend to tailor it to suit our OWN learning style! That’s great for other people who receive and process information like WE do, but you could be missing out on sharing your message and winning new clients who have very different learning styles to you. In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore the 7 different learning styles and how you can create content that speaks to ALL 7 of those learning styles.

There is a way to make people more inclined to move forward with you BEFORE you formally or overtly ask them to take that next step.    It’s known as “seeding” and when you do this well, your content becomes much more powerful and your conversions increase.    And that’s because, at it’s core, seeding really paves the way for the sale by building curiosity and desire in a subtle way that let’s people see the possibilities for solving their problem using your products or services, without it feeling salesy.     The problem is, many people don’t do this at all in their content. Or when they do, it often either comes across heavy-handed or it’s so subtle that it barely registers in their customer’s mind. In this episode, hosts Suzi Dafnis and Michelle Falzon, share 7 key pieces of content you can seed so that you pave the way for the sale.

Webinars are a great way to educate and to share information about your products and services and they are ALSO a great way to SELL. However, we see a lot of people hosting webinars where they give a lot of great information but they don’t know how to transition to making an offer… or when they do, they haven’t put enough of the foundation pieces in place to make that offer convert. In this episode, hosts Suzi Dafnis and Michelle Falzon share the webinar structure that they’ve used to make hundreds of thousands of dollars in sales from webinars. This is the very same structure you can adapt for use in YOUR business.

Has the concept of writing a book crossed your mind? Or maybe you ALREADY have a book that’s either written and awaiting publication or that’s already been published. If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits. In this episode, hosts Suzi Dafnis and Michelle Falzon chat with Book publishing and marketing expert, Linda Diggle of bookboffin.com about the latest book publishing platforms, fundraising ideas and marketing strategies.

Chrissy Amphlett, the legendary lead singer of the Australian 80’s rock band, The Divinyls famously sang, “It's a fine, fine line between pleasure and pain.” And with your marketing content this is SO true… both of these emotional states can influence people in a big way to take action, click your link, buy your thing.  BUT way too many people are creating content that is bland and lacking emotion. In this episode, hosts Suzi Dafnis and Michelle Falzon talk about how and when you can use the emotions of pleasure and pain to make your content marketing more compelling and to build a stronger relationship with your community (and, importantly, get more sales).

Social Proof is based on the idea that we tend to do what we observe other people are doing. It’s why nightclubs like to have people queue out onto the street or why restaurants will fill their tables from the window first - so people driving or walking by will think –“Hey, this is a popular place, let’s go in.” We all inherently find “safety in numbers” and you can use this compelling quirk of humanity in your content-based marketing. In this episode, hosts Suzi Dafnis and Michelle Falzon look at 5 ideas for adding compelling social proof to your content (and it goes WAY beyond just including a few testimonials on your website!).

The humble subject line might only be a few words but it is actually one of the most important pieces of content we create in our email marketing. Getting even a small bump in open rates for your emails puts so many more people into your marketing efforts. So, getting those subject lines working is really a high leverage activity. Make just a few tweaks and you could have a big impact on your bottom line. In this episode, hosts Suzi Dafnis and Michelle Falzon look at 8 of their favourite types of subject lines and share examples.

One of the more common questions we get asked is “What aspects of my Content Marketing are okay to outsource to someone else and what should I keep doing myself?” In this episode, hosts Suzi Dafnis and Michelle Falzon answer that question, looking at what you need to keep doing and what you can find someone else to do, as well as 4 tips for successfully outsourcing.

One of the big questions we often get asked is, “How many avatars do you need?”. Many people aren’t sure - do I just stick with one? What if I serve multiple people? How many avatars is too many? In this episode, hosts Suzi Dafnis and Michelle Falzon, explore how you canthink about your avatars and determine what is the right number to focus on in YOUR business. Plus, included in this episode is a bonus download –7 Essential Steps to Creating Your Ideal Client Avatar. Note: There is some static in the recording due to a bandwidth issue. 

Are you creating your customer experience by design or by default? Customer Experience expert, and CEO of CXFormula.com Jason Friedman has spent a lifetime creating amazing experiences, from theatrical exploits for the likes of Fleetwood Mac and Peter Gabriel; to customer experiences for big brands like Foot Locker, Disney and W Hotels; and raising billions of dollars in endowments for organisations like Harvard and Stanford Universities. In today’s episode, Jason shares his secrets for WOW-ing your customers with your hosts Suzi Dafnis and Michelle Falzon.