Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

In this episode, we share some of the books we’ve read recently that have really made an impact on us. Some have been shared with the HerBusiness community and many have been shared with our elite Marketing Mastermind group. They've told us how much they loved them, and how much they’ve helped them with their businesses and their content marketing - so we wanted to share these with you... Of course, if we were to share ALL our favourite books of ALL time this would be a 20 hour episode! So we’re covering some of the books we’ve been getting into REACENTLY… and you’ll notice a bit of a theme around how you can stay focused and get results - which is really relevant when it comes to content marketing - so while they are not content marketing books specifically, they will definitely help you be a better content marketer!  

In this episode we talk about how important it is to have an ideal client avatar and specifically, the importance of doing 1 to 1 interviews with people who represent your ideal client. Doing real-life interviews with people who represent your ideal client avatar might sound weird, scary or intimidating at first… but once you listen to this episode, you will not only know WHY they’re so crucial (hint – interviews allow you to go DEEP with your understanding of who you serve, how they feel and what their secret issues) you’ll also know HOW to do them and… we’re guessing you might even feel a tiny bit EXCITED to get started :-)

In this episode we talk about one of the key dynamics you want to have in your content if you want to move someone from not knowing anything about you right to the point where they buy from you. This is one of THE most effective dynamics you can have in any form of communication to influence someone… not just getting people to buy from you and increasing your sales conversions, but also really handy if you are using your content to educate people or to persuade them to take any action.

The right visual model can be (and has been) a million dollar idea for some of our most well known business content creators - people like Robert Kiyosaki and Stephen Covey… learn the secrets they used to create powerful mental models and how you can apply them to YOUR content In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about how to turn your content into gorgeous visual models that attract attention and supercharge the effectiveness of your content… including the 7-step process you can follow to create your visual models.

If your inbox is exploding with more emails than you can read, you’re not alone. That’s EXACTLY what your customers are experiencing too! So, how can you get your emails opened and, more importantly READ and CLICKED ON, when there are so many others competing for your ideal customer’s attention? In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the 4-part system for succeeding with email marketing.

Are you a small business owner who doesn’t have a big splashy budget for your marketing… but you still want to grow your audience and your sales? If so, this episode is for you. In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at 5 Ways To Promote Your Content (that won't break the bank). These strategies are ideal if you don’t have a huge marketing budget and you’re looking for ways to get more people reading, watching and clicking on your content.

What does it take to grow a massive following of people who love to buy from you?   In this episode, your hosts, Suzi Dafnis and Michelle Falzon welcome special guest, blogger and personal branding expert, Amber Renae.

Are you fine with giving away free content but when it comes to asking for the sale “the resistance” comes up? Your palms get clammy. Your heart beats faster and you feel a growing reluctance as the moment you will have to ask for the sale approaches  If so, you’re not alone. The “Resistance” is a BIG deal and it’s impacting a LOT of people. In this episode, your hosts, Suzi Dafnis and Michelle Falzon ask the question, “how can you deal with the 'Resistance' so you can feel great about asking for the sale AND about showing up more fully in your business and your content?”

Learn how John Gallagher, co-founder of LearningHerbs.com and Herbmentor.com, grew a massive email list, attracted thousands of people to his membership site and successfully sold thousands of products online over the past 13 years, providing education on herbs and herbal remedies. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat to John about his “low frills” process for staying connected to his content and his audience that has seen his business grow from strength to strength for more than a decade.

Maybe you have an email list you have neglected, or a client base that hasn’t heard from you for a while. How do you re-warm those connections? What do you say when you first reach out? Do you apologise? And what do you say about why you were absent? In this episode, your hosts, Suzi Dafnis and Michelle Falzon, explore the 5 parts of the Getting Back in Touch Framework. You can use this framework to reconnect with your audience in a way that feels authentic and moves people forward towards buying from you.