Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

In this episode, your hosts Suzi Dafnis and Michelle Falzon share 3 Steps To Finally Getting ANY Big Content Project DONE! And this is a way for you to actually get some of those bigger content projects done - you know the ones you “mean” to get up and happening but another week or month slips by and you haven’t got your blog running or you didn’t get that new lead magnet created or your website still has that outdated video on it. Whatever the project is, we’ve got a 3-step process for helping you GET. IT. DONE. YOUR FREE RESOURCES FOR THIS EPISODE: You also get the special download to go with this episode - it is the Marketing Success Plan framework and you can get that here. Listen to this episode to hear more about: What we “borrowed” from Angela Duckworth’ book “GRIT” and why you want to do this too! The role Goal Setting plays in getting stuff done (and why you might have been doing this wrong all these years!) The one tweak you can make to the kind of goals you set that can END procrastination and get you moving! Why “low level” goals might not sound sexy, but they sure can deliver AMAZING results when you understand a concept known as GOAL STRUCTURE What Olympic Gold Medallist Michael Phelps can teach us all about getting big projects done The 3-part Marketing Success Plan Suzi and Michelle use to tackle large projects and get into momentum Also mentioned in this episode: Grit: The Power of Passion and Perseveranceby Angela Duckworth Linda Diggle – The Book Boffin Episode 55 - How to Use a Book to Grow Your Brand)

Imagine having studied human and animal behaviour for decades and TRULY understanding how to motivate and encourage certain actions over others… and then imagine applying that knowledge to become a world champion in your field (many times over) and grow an online community of tens of thousands of the world’s most loyal and enthusiastic fans. That’s exactly what our guest, Susan Garrett has done. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Susan about what it takes to grow an amazing community, how she’s embraced Facebook LIVE and what a difference it’s made to how she connects with her community and so much more. Also included in this episode is a bonus download from our guest – It’s the Say Yes Kindness Code, which is the code Susan shares with every member in her community to help them embrace the values and behaviours of her group. Because, as Susan says “My students are a reflection of my ability to teach.” Listen to this episode to hear more about: Why you can’t change your community but there is one thing you CAN change that will make a big impact on the way they respond to you The one question Susan always asks herself before she creates ANY piece of content The surprising thing Susan did to get “accidentally” have her most popular Facebook LIVE ever, gaining 40,000 views in just 3 days Why trying to “go viral” with your content is exhausting (and ineffective) and what you want to do instead. How Susan has set up her Facebook strategy, inlcuding how many groups and how often she posts content How you can use “codes” to encourage more of the behaviour you want to see in your community How to instantly make everyone in your group feel welcome and happy to be there The role Values play in every community and why you need to be crystal clear on what yours are Why you might consider deleting a post or comment from a member of your community and what to do once you delete it (important) Susan’s unusual launch strategy using Facebook LIVE The single most important thing you need to do to establish your authority in your community (and it’s not what you think) Why showing yourself “falling on your face” every now and then is good for your community and your authority The biggest mistake people make when chooseing a niche Exactly how many avatars you need (and why) Why you don’t need a lot of people in your community to make it profitable The reason you don’t want to go for the money, instead you want to go for the _______ Susan’s incredibly easy and amazingly powerful Facebook LIVE content formula The “Open Loop” approach that will get more people watching your videos for longer Why you want to focus on deliberately “planting gems” in your content and how to do that Also mentioned in this episode: Say Yes Kindness Code Susan Garrett Facebook page Susan Garrett website Susan Garrett blog Content Sells Podcast Episode 31 – 9 Ways To Segment Your Email List For Better Results Jeff Walker Product Launch Formula

Ever purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and then you felt like you got dropped like a hot potato? How did it make you feel? Chances are, it’s not good. That moment right after someone has purchased from you is one of THE most important times to be reassuring them and telling them they did the right thing. In this epsiode, your hosts Suzi Dafnis and Michelle Falzon look at the phenomenon of Buyers Remorse – why you need to know about it and what you can do to reassure people right after they buy from so you get less refunds and customer service hassle and more repeat customers and referrals. Also included in this episode is a bonus gift – the New Customer Email Nurture Template and it gives you an outline of the new client nurture process which includes the first vital step we’ve been talking about today REASSURE and also addresses the other 4 key elements - connect, orientate, switch on and move forward.  Listen to this episode to hear more about: The 5-part nurture framework that you want to know when creating any post purchase or post optin content The one thing you can do that immediately puts you on the “back foot” with your customers right after they buy from you (and what you can do about it) Why knowing a little bit about the psychological theory of “cognitive dissonance” could get you more sales and more loyal customers The two conversations going on in the mind of your customer right after they buy from you (hint: you only want one of these to “win” out) The keys to a great post purchase email sequence The (unexpected) thing you need to say to someone after they buy from you How and when to share customer stories to help people feel confident in their purchase The power of doing what you DIDN’T say you would do – and when you want to employ this strategy Gifts on purchase – are they a good idea or not? The one strategy Michelle gets all her clients to implement that blows customers away and creates raving fans The surprising reason a Facebook Group could help you reassure your customers (and exactly what content you want to focus on to do that) Also mentioned in this episode: Episode 8 How To Create a New Client Nurture Email Campaign https://herbusiness.com/podcast/08-create-new-client-nurture-email-campaign/  Episode 49 - Creating Your Customer Experience by Design and Not By Default https://herbusiness.com/podcast/49-creating-customer-experience-design-not-default-jason-friedman/ Jason Friedman, CX Formula https://www.cxformula.com/  Adore Beauty https://www.adorebeauty.com.au/  HerBusiness Premium Membership http://herbusiness.com/

Is your business leaving you feeling tired and overwhelmed? If so, you’re not alone. “So busy I can barely sit down” seems to be the default setting for most business owners. But, imagine if you could work LESS and make MORE. Imagine having a highly functioning team, a great marketing system, a community of people who buy from you again and again, powerful systems that work even when you’re not in the office and a lifestyle that gives you plenty of spare time. A pipe dream? In this epsiode our guest, James Schramko, shares how this became a reality for him and how you can do it too. Hot on the heels of the release of his NEW book “Work Less, Make More” we chat with James about the keys to creating a business that gives you the leverage to the live you love. Also included in this episode is a bonus gift – the Work Less Make More Book Preview with James Schramko. And you can find that over at www.herbusiness.com/workless Listen to this episode to hear more about: The difference between being effective and being productive How you can harness the power of routine to actually get you out of the rut (rather than in it) The first (surprising) step you need to take when building a team How to grow a team even if you’re still finding your feet financially Why “getting emotional” can win you business and help you stand out from the competition The FLAW James sees in the funnel model where you ascend people through a series of progressively higher value sales (and why you want to think of it more like a “Chocolate Wheel” than an “Ascension Model”) What leverage REALLY is and how to get more of it The role compromise plays in business and why the level of compromise you’re willing to accept will directly determine your level of success in business Why you need to add a “chooser” to your website – pronto! Why the key benchmark you will ever need is to benchmark yourself How to train your team The secret ingredients in an offer that converts Also mentioned in this episode: Work Less Make More Book Preview with James Schramko www.herbusiness.com/workless Jennifer Lim – Australian Artist and Content Sells Listener: https://jenniferlimart.com/ HerBusiness REACH Retreat - https://herbusiness.com/learn-item/the-reach-retreat/  Johari Window - https://en.wikipedia.org/wiki/Johari_window   Peter Drucker - https://en.wikipedia.org/wiki/Peter_Drucker Superfast Business Online Coaching - https://www.superfastbusiness.com/  Silver Circle Coaching Group https://www.silvercircle.com/ 

In our last episode we shared how we got started with Facebook Live. In this epsiode we’re taking it one step further and looking at How to Use Facebook LIVE to Grow a Following. Because once you get started, and you’ve got the tools and resources in place and you’ve done some practice, the NEXT thing you want to do is grow a following. So, we caught up with the amazing Sonia Stringer who has grown a MASSIVE following of more than 500,000 people through her business and Savvy Network Marketing Women Facebook Group… and Facebook LIVE has been a key part of her content and community building strategies. Also included in this episode is a bonus download – The Facebook LIVE Action Sheet, which you can use to step you through the process of getting started… or getting into momentum if you’ve already tried Facebook LIVE. Listen to this episode to hear more about: Why starting a business by accident can often lead to incredible success How to create your own “Oprah” talk show How to host a “Virtual Party” using Facebook LIVE The first place you want to start to grow a massive community How Sonia used her own personal Facebook Profile as the starting place to grow her 500,000 person following The clever tip that could be JUST the thing you need to hear to get over your nerves and create your VERY FIRST Facebook LIVE Why trying to be perfect is actually what will keep you from doing a great job on Facebook LIVE How to find your comfort zone when streaming live (or presenting or interviewing at any time) The super easy strategy to get people interacting with you within the first 10 seconds of your Facebook LIVE (and why this early engagement is so important) The impact of the Imposter Sydnrome and how to stop it from holding you back The power of small, brave steps The one question you need to ask yourself before every Facebook LIVE that will instantly remove your nerves and connect you to your most powerful self Also mentioned in this episode: Facebook LIVE Action Sheet Be Live TV: https://belive.tv/  Bue Jeans Streaming: https://www.bluejeans.com/ Book – “Half The Sky: Turning Oppression Into Opportunity For Women Worldwide” by Nicholas D. Kristof, Sheryl WuDunn https://www.booktopia.com.au/half-the-sky-turning-oppression-into-opportunity-for-women-worldwide-nicholas-d-kristof/prod9781844086825.html?source=pla&gclid=EAIaIQobChMIy6PCqaaY2QIVngMqCh3kjgIiEAQYASABEgJlj_D_BwE  Sonia Stringer Facebook Page: https://www.facebook.com/savvynetworkmarketingwomen

Has the idea of doing a Facebook LIVE for your audience crossed your mind? Or maybe you are ALREADY doing Facebook LIVEs but you still feel a little uncomfortable and you’d love to have a breakthrough… well this is the episode for you! or you’d love  If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits. In today’s episode, hosts Suzi Dafnis and Michelle Falzon share tips on how THEY got started with Facebook LIVE and some of the strategies that are REALLY working right now to get engagement, connection AND sales. Plus, included in this episode is a bonus download – The Facebook LIVE Action Sheet, which you can use to step you through the process of getting started… or getting into momentum if you’ve already tried Facebook LIVE. Listen to this episode to hear more about: The one thing Michelle and Suzi did to get them out of procrastination and starting their very first Facebook LIVE Do you need to script your Facebook LIVE? Get the lowdown on how to get your key points across How to get your community on your side and barracking for you the first time you do a Facebook LIVE (this one tip will help you feel SO much more comfortable AND ensure everyone forgives any small – or big! – mistakes you make) What to do AFTER the LIVE screening to make the most of your video How to make the most of comments and emojis during your Facebook LIVE What equipment and software you need 4 ideal ways to use Facebook LIVE in your business right now What you need to do BEFORE your Facebook LIVE to ensure you get way more traction and engagement What duration is best? Longer or shorter? How to cope with nerves right before hitting the GO button  The “Download” strategy that will also help build your email list and get people moving forward with you How Suzi and Michelle generated 5-figures in sales in just 5 days using Facebook LIVE as the SOLE marketing method What’s the buzz with Messenger bots? How do they work and do I need one? The one software tool we wouldn’t be without when it comes to Facebook LIVE How to do Facebook LIVEs with people who are in a different location to you Also mentioned in this episode:   Facebook LIVE Action Sheet HerBusiness Premium Member Facebook Group: https://www.facebook.com/groups/herbusinessmembers/ REACH Retreat: https://her-business.lpages.co/the-herbusiness-reach-retreat-closed/ REACH Week Faceboook LIVE Videos: https://www.facebook.com/HerBusiness/photos/a.73015961958.97244.53069326958/10157187025746959/?type=3&theater Email Marketing Edge Closing Offer Facebook LIVE Video (with the sideways start LOL!): https://www.facebook.com/HerBusiness/videos/10157473948406959/ Offers That Sell Closing Offer Facebook LIVE from Las Vegas: https://www.facebook.com/suzi.dafnis/videos/vb.599788262/10155107920833263/?type=2&theater  Be Live TV: https://belive.tv/ 

Looking back over 2017 it was an amazing year on the Content Sells Podcast. We had some AWESOME guests and discussed some really diverse topics. So, we decided it would be fun to take a look at the 5 Most Listened To Content Sells Episodes of 2017. In this episode, your hosts Suzi Dafnis and Michelle Falzon, reveal the 5 most popular episodes of 2017 and share their top tips and lessons learned from each. This is a great way to discover episodes you want to learn more about and get a quick jolt of Content Marketing Goodness to start off your year! PLUS we have a FREE BONUS DOWNLOAD for you! This episodes FREE Bonus for you is a the super dooper Content Sells Recommended Reading List, which contains a comprehensive list of Suzi and Michelle’s favourite content marketing, business and personal development books. Go here to get your FREE Content Sells Recommended Readling List Now And now… let’s reveal our Top 5 most popular episodes of 2017! Drumroll please…  Mentioned in this episode: Episode 49 – Creating your customer experience by design not by default with Jason Friedman Episode 53 –  5 Ideas for Adding Compelling Social Proof to Your Content (and why you need it!) Episode 48 –  How to turn your communication into a memorable work of art with Victoria Labalme Episode 52 –  8 Types of Subject Lines that will Get Your Emails Opened Episode 45 –  Content marketing trends for 2017 with Joe Pulizzi

There are going to be times when an interview is the PERFECT format for you to capture AWESOME content.  Whether it’s interviewing customers for a case study, or speakers at your next event, or you’re interviewing authors and other experts as content for your community… there is definitely an art to getting the most out of the person you’re interviewing and crafting an amazing interview. So, in this episode we’re giving you a few key tips we’ve gained from having a combined 40 years experience interviewing people to help YOU become an Amazing Interviewer. Because while the environment you’re in or the person you’re interviewing might change, YOU are the only constant - so if you can hone your interviewing skills you can really make a big difference to the quality of the content you get. PLUS we have a FREE BONUS DOWNLOAD for you! This episodes bonus for you is a free download all about one of the most important interviews you can do - and that’s to interview your client avatar. Go here to get your FREE Client Avatar Interview Guide where you’ll also find the podcast episode all about how to interview your clients. Listen to this episode to hear more about: Key lessons you can learn from Oprah’s interview style Suzi’s tips for doing your research (it makes all the difference) Why “noticing something” can be your secret weapon when it comes to getting an interview with a difference How to know when to ask an “open-ended” question and when to ask a “closed-ended” question How to take back control of an interview that goes sideways One thing Michelle discovered that completely changed her interview style The “annoying” thing many new interviewers do and how to easily avoid it Two things you can do to instantly get your interview subject “present” to your interview Top tips for when you are the on camera interviewer The one HUGE mistake when you plan on editing out your questions and relying solely on your interview subject’s responses (this can make or break your interview!) Why you don’t need to be afraid to go “off script” Also mentioned in this episode: South By South West event  Booked For Lunch Scott Stratten - UnSelling: the New Customer Experience  Krista Tippett – On Being Content Sells Episode 67 – Client Avatar Interviews – Why You Need Them and How To Do Them Content Sells Episode 20 – How To Get Awesome Client Stories, Case Studies and Testimonials “Ask” by Ryan Levesque Content Sells Episode 31 With Ryan Levesque

Here at the Content Sells Podcast we are big fans of Ryan Levesque and his ASK Method – which is a way for you to get super-clear about what various groups or segments of your market REALLY want and how to give it to them, using surveys, quizzes and segmentation funnels. Ryan’s been a guest on the show previously (check out that interview here). Recently, Ryan ran a big public event called ASKLIVE! in Las Vegas and Suzi and Michelle both attendeded. There were so many awesome takeaways we decided… they were too good not to share! So, in this episode we’re each sharing some of our top tips and takeaways from the ASKLIVE! event. And as with every episode of Content Sells, we’ve got a special gift for you - a copy of Ryan’s book ASK: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level – Go here to find out how you can get your copy. Listen to this episode to hear more about: Innovative ways to capture and tell your customer stories Why you want to interview speakers, guests and other contributors to your live events and how you can make the most of that content Ideas for running a competition at your live event (or online community) to boost engagement Why getting to the truth faster in your business is the key to growth Why you want to stop thinking big and start thinking small Tips for niching down Also mentioned in this episode: “Ask” by Ryan Levesque Content Sells Episode 31 With Ryan Levesque 

In this episode, we talk about why you need to find your niche and the power of niching down - that is focusing in on serving a very specific and narrow slice of your market. Because the tendency for many small business owners is “I wanna serve everyone - let me make my market as big as possible so I can make as many sales as possible.” But the interesting thing is... by going broad and trying to reach everyone we can very often end up being nothing to no one.