Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Here on this podcast we’re all about helping you create content that converts and we wanted to turn our attention to blogging because it’s something a lot of people do, but many don’t get the results they want - and so today we want to take you through some strategies for getting more leads, more optins and more sales from the readers of your blog - and even how you can use your blog as a lead magnet instead of an ebook or other more traditional lead magnets.

If you’re not currently using video in your content marketing, now is the time to start. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon ask video marketing expert, James Wedmore, of jameswedmore.tv http://jameswedmore.tv/ that very question. And to help you create powerful sales videos minus the Dzickdz factor, James shares his powerful 8-Step Sales Video Formula, which has enabled him to grow a 7-figure online business and also help thousands of other business owners achieve their goals using video marketing.

We look at how to bring all the many piece of the content marketing universe together into your own content marketing strategy and a process whereby we can support you to do that. Join us for the next step.  

In this episode we look at the five reasons to make Webinars part of your content strategy. Get handy tools learn about the different types of webinars you can run to help turn prospects into customers. Great if you're new to webinar or haven't gotten teh results you wanted from your webinars. Free download - How to Present to a Virtual Audience - included.

Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. She has worked with big brands such as Westpac, The RTA, Curash and Kmart. And she’s helped countless small businesses produce great content and improve their SEO. Kate is also the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse, as well as co-host on the Hot Copy Podcast

The average person in business sends and receives an average of 122 emails per day. That's a lot of email content competing for attention in your customer's inbox! And as competition has stepped up, so too has the innovation and the rate of change in terms of what'ss working and what's not in Email Marketing. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon give you their take on 4 of the big email trends they think you really need to be aware of in 2016.

Every day we’re being pitched offers - but not all them stick. So, what makes the difference? Is there a “secret formula” for creating offers that compel people to buy?  In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon give you a 7-part framework for creating offers that sell. They also explore the two things you must do BEFORE you start on your offer… which are crucial if you want to get more sales, more customers and make more of an impact.

Risk Reversal is the idea of finding ways to remove the risks your prospective customer is likely to be worried about at the moment they are making the decision to buy your product or service. In this episode we provide three main ways you can help customers feel better about handing over their money and trying out your product or service. Plus we look at what makes a powerful and effective guarantee that gets you more sales. Free worksheet (included) helps you create your own effective guarantee.

Hey. If your wondering where this week’s episode is… we’re now publishing new Content Sells episodes every two weeks, so watch our for next week’s episode on How To Use Guarantees and Risk Reversal In Your Content To Get More Sales. - Suzi and Michelle

User-generated content is it a great way to leverage your community in a way that gives value back to them and engages them with your business. In this episode we look at how to harness and encourage users to provide content, how to do the heavy lifting of content creation for you and how to build this great content strategy into your marketing activities. Great, easy-to-follow examples. Free download included.