Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Wondering why your promotional emails aren’t working? Maybe you’re not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to overcome those mistakes so you can get better results from your email list (even if you have a small list!). Listen to This Episode to Hear More About: -> Why being afraid to promote/sell to your email list is stifling your growth potential -> How to know how often to send emails to your list. -> Kathy’s top tips for segmenting and personalising your emails (and why this is HUGELY important if you want to get better results). -> How to avoid getting stuck in the “features trap” and focus more on the benefits you’re offering in your emails. -> The secret to a clear and compelling call to action (and Kathy answers the age-old question, “How many calls to action should I put in my emails?!” -> Why a small, sweet list is more profitable than a big rambly list and how to CLEAN your list of the inactive people dragging down your deliverability. -> How to optimise your subject line to get more of your emails opened. -> How to segment your email list. -> How to avoid alienating your subscribers. -> How to use AI to help you be more benefit-focused by feeding in your product features. -> How to avoid the spam folder! -> The metrics that will let you know whether you are succeeding or failing with your email marketing. -> The power of short sentences. -> What you need to have done BEFORE and AFTER you add your CTA in your email. -> How to use your own Spam folder to avoid being caught by other people’s spam filters. -> How to use the 80/20 rule for deciding how often to send promo emails. -> The possibly-contentious automation to add to your emails after 100 days of subscriber inactivity. -> And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Belinda Weaver - Copywrite Matters -> EP 23 - How to Craft an Offer That Sells -> EP 52 - 8 Types of Subject Lines that Will Get Your Emails Opened -> EP 202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales! -> EP 207 - How AI is Changing the Marketing Game For Small Business Owners -> EP 231 - Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick ->EP 237 - How & When to Hire a Copywriter with Belinda Weaver

We get it!  Creating, sharing, posting, saving, scheduling content – it can be a lot! In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 5 ways a virtual assistant can help you with your content marketing. Listen to This Episode to Hear More About: -> The FIRST thing you need to realise about ANY VA -> Our big “gripe” with the current mindset around Virtual Assistants (and why this has to CHANGE!). -> Why looking for a “unicorn” VA who can do all the things is being unrealistic (and what you need to do instead). -> How to get yourself out of the weeds when it comes to scheduling your content and set your VA up for success instead. -> What a busy HR Business Owner found was the KEY to a successful relationship with her VA. -> The biggest mistake MOST people make when hiring a Virtual Assistant. -> What “creative” work to outsource to your VA and what to keep to yourself. -> How and when to build in approval steps that keep things streamlined but also ensure the quality of your content is maintained. -> Why you might want to consider having the person who schedules your content also be the person to REPORT on that content. -> Why you’ve likely struggled with VAs in the past (and the one simple thing you can do to change that). -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Belinda Weaver - Copywrite Matters -> EP 231 - Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick -> EP 237 - How & When to Hire a Copywriter with Belinda Weaver -> Kristy-Lee Billet - People Powered HR -> Shandra Moran - The Transit Lounge -> Virginia Wells - WellSorted -> Gillian Erskine - Forte School of Music -> Greg Jenkins - MonkeyPod Marketing

Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There’s a lot to think about when hiring a copywriter. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak with copywriting expert, Belinda Weaver from Copywrite Matters. Belinda is not only an experienced copywriter herself, she has also taught thousands of copywriters and she understands the specific needs of small business owners when it comes to finding, hiring and successfully working with a copywriter. Get Belinda’s FREE GIFT for Content Sells Listeners HERE: 3 Tips Copywriting Essentials Mini-Course This course is for you if you’re “Copy Curious” and would like to get a feel for the craft of copywriting. It includes Belinda’s 3 best tips for shifting gears from writing on instinct to writing copy that really hits the mark with readers and customers. Listen to This Episode to Hear More About: -> The signs that you need to hire a copywriter -> How much to pay for a copywriter -> Where and how to find a copywriter that’s right for you (there are many different types of copy and you want the right writer for each job!) -> The 3 main types of copywriters and why you don’t want to get these mixed up! -> When to chose the all-rounder copywriter vs specialist copywriter -> The shift in the copywriter’s role given the rise of AI -> Why listening is one of the most important traits of your copywriter -> How to create an awesome brief for your copywriter -> How to support your copywriter understand your brand voice -> The ideal first project for your next copywriter hire -> Why you may need to reframe your thinking about how much you pay your copywriter -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Belinda Weaver - Copywrite Matters -> Belinda’s 3 Tips Copywriting Essentials Mini-Course -> Michelle Martin - Professional Performance Coach

There is a really powerful type of content marketing that you can use at various points in your marketing funnel. Whether that's at the very top of your funnel when you are acquiring new leads or in the middle of your funnel when you want to help people get more informed so they can feel ready to buy from you. Or even at the bottom of your funnel where you can use this strategy to help people figure out exactly which of your products or services is the right one for them to purchase. And that strategy is to create a Quiz! In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at the best practices of creating a high converting quiz and they share the 7 steps you need to take to make your Quiz. PLUS BONUS - NEW High Converting Quiz 7-Step Checklist... Listen to This Episode to Hear More About: -> The first thing you need to do when considering if a quiz is right for you. -> How to use a quiz to learn a LOT more about your new leads (and then what to do with that knowledge to get more sales). -> How to use a quiz if you want to get people to register for your webinar. -> Our top tip for tailoring the quiz to your ideal client avatar, so you’re attracting more of the people you really want! -> The important step people leave too late in the process that you actually need to be thinking about surprisingly early when creating your quiz. -> How to fast track finding a compelling topic for your quiz that will attract your prospect in droves. -> What you need to think about when categorising people based on their quiz results. -> The thing you must do right away when someone has completed your quiz. -> And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Suzi’s What’s Your Networking Personality? Quiz Example -> The NEW High Converting Quiz 7-Step Checklist -> Ryan Levesque - The ASK Method -> bucket.io -> Ep 02 - Your Ideal Client -> Ep 69 - Why You Need to Find Your Niche -> Ep 146 - The Power of a Niche With Shelley Brander -> Ep 218 - Imperfection is Beautiful -> Episode 229 - Own Your Niche -> Seona Roberts - The Hooked On Crochet Club

It’s our Annual Content Marketing Tools Episode! In today’s show, your hosts, Suzi Dafnis and Michelle Falzon share the Content Marketing Tools they are loving right now! Listen to This Episode to Hear More About: -> The tool that’s recently added a bunch of AI functionality that you want to revisit! -> The “stupid simple” tool Suzi uses EVERY day that radically increases her productivity. -> The revolutionary way to create short video clips from longer videos (and why, if you currently do this manually you need to RUN **don’t walk** - to find out what this tool is - because it will save you HOURS every month!). -> The latest ChatGPT feature that’s a game changer. -> How to easily (and inexpensively) get fancy 3D mockups done of all your courses, podcasts, webinars, lead magnets and other products – look like a pro for free! And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> The NEW 2024 Content Marketing Tools Guide -> Ep 225 - How We Produce This Podcast -> Katie Crane - The Pilates Professional

In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with online advertising expert, Stacey Hughes about how to determine your ad budget when just getting started with paid traffic. Listen to This Episode to Hear More About: -> Why paid ads are just one piece of the marketing puzzle (and won’t solve all your problems!). -> The 3 parts of your funnel you should focus on and build specific ad campaigns around. -> Where engagement ads fit into the process (and why you need them). -> How and when to use paid ads to get people to your webinar. -> The problem of being “too keen” for the sale (and why this can blow your marketing budget out of the water!). -> The recommended percentage of revenue to spend on paid ads. -> The one campaign (and budget recommendation) Stacey says you should get started with for as little as $5 a day. -> What is a good Cost Per Lead? This answer is a doozy! -> Why you need to answer the important question “what’s happening to these leads once they enter my world?” -> The innovative campaign that can get tons more listeners to your podcast. -> Why you need your lead magnet campaign to be “always on.” -> How to think about a self-liquidating offer. -> The clever “social proof” ad hack you will want to try immediately! -> The 3 types of ads to start with. -> How to know if you should create ads with long copy or short copy. -> AI and what to expect from the platforms that’s a game changer when it comes to ad targeting. -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Stacey Hughes -> Ep 178 - How to Get Free Leads With a Self-Liquidating Offer - With Brandi Mowles -> Ep 224 - Exploding Mountains (When to Stop Offering a Product or Service) -> Alex Hanlon - Engine No. 2

In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices. When you get those choices wrong, it can be challenging to reach your money goals. PLUS Get the BONUS Volume/Value Matrix Free Download! This simple 4-part framework demystifies how to match your marketing to your business model and explains WHY you might be struggling to get results right now. Listen to This Episode to Hear More About: -> The 8 types of business models. -> How to know if you have a “hybrid” business model. -> Why understanding the unique relationship between the QUANTITY you want to sell and the VALUE of what you sell, is one of your most important jobs as a business owner. -> The 4 types of Volume/Value business models we wish every business owner knew! -> The one Volume/Vale quadrant you NEVER want to be in. -> What to do if you find you have the WRONG business model. -> 4 ways to change your business model -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> FREE Volume / Value Matrix Download -> Stu McLaren Membership Workshop -> Ep 223 - Going from Reactive to Proactive Marketing -> Ep 224 - Exploding Mountains (When to Stop Offering a Product or Service) -> Anita McLachlan - Sequins & Sand

Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to massively successful podcaster, Omar Zenhom. Omar is the founder and host of The $100 MBA Show. The $100 MBA Show is ranked as a top business podcast in over 30 countries. With over 200 million downloads and over 2,400 episodes, Omar knows a thing or two about what works (and what doesn’t) when it comes to making money from podcasts. Listen to This Episode to Hear More About: -> How Omar and Nicole’s first podcast failed… but gave them an invaluable lesson that was a key to their success. -> How focusing on his own unique strengths vs trying to “do what everyone else was doing” paved the way for millions of podcast downloads a month. -> The FIRST question you need to ask yourself about your podcast before you monetise. -> 7 ways to make money from your podcast (and Omar’s favourite!). -> The “big gamble” Omar and Nicole took on their podcast… and how it paid off. -> Why Omar waited until they had 10,000 a day before accepting paid ad sponsorship. -> How Omar sells his course and other products from his podcast. -> The clever way to combine your email, social and podcast audiences to get even more sponsorship dollars. -> Why you don’t need a large audience to successfully monetise your podcast. -> Why Dynamic Inserted Ads was a game changer and other ways sponsorship has changed in the last few years. -> Placement matters – the one place Omar says you should NOT put an ad on your podcast and where he suggests you place it instead. -> The sponsorship opportunities Omar says no to (and why). -> Ways to grow your email list from your podcast and the “mic drop” piece of advice Omar shares about how to choose a lead magnet that your audience will flock to sign up for from your podcast. -> Plus so much more!  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Omar Zenhom -> The $100 MBA Show -> Ep 225 - How We Produce This Podcast -> Sue Jalowiec - Knit It Now

BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo, Microsoft that have a direct impact on the deliverability of your emails! These are some of the biggest changes to happen in email marketing for 20 years and you need to get ahead of the changes to ensure your emails remain compliant and that you can continue get your message into the inbox of the people on your email list. Listen to this episode to hear more about: -> Authentication practices you need to have in place by April 2024 (or put your email deliverability at risk). -> What the heck acronyms like SPF, DNS, DKIM and DMARC mean (and exactly what you need to do to be compliant). -> Why the changes are not as scary as they first sound and how they are actually good for you and for email marketing in general. -> How you can take back control of your email deliverability. -> The “non-verbal” message your email recipients could be sending that’s hurting your email deliverability (and what you need to do about it). -> List “hygiene” practices and the ideal time to remove inactive subscribers from your email list. -> The email re-engagement strategy this is SO SMART we wonder why we didn’t think of it before! -> Cheryl’s top 3 strategies for re-engaging subscribers. -> The big mistakes business owners make when it comes to navigating the big changes coming. -> How to know if the changes apply to you (hint: they do!). -> The free Google tool that gives you instant insight into how Google is rating your email reputation right now (and why knowing this is more important than ever!). -> What to do to avoid getting stuck in SPAM filters. -> Plus so much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind ->  HerBusiness Network -> Cheryl Rerick -> Get Cheryl’s FREE Email Deliverability Workshop ->  Ep 11 - The Step 2 Secret -> Google Postmaster Tools -> Melanie Campbell - Confidently Peri

In today’s show, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can be what we’re STOPPING doing that creates it. Sometimes, it’s BOTH – we have to stop one thing so we can do another. But change can be daunting. Whether you’re delving into new territory, turning off a part of your business to focus on another, or launching or closing down a product – this simple 3-word Mantra could be a powerful tool for you! Listen to this Episode to Hear More About: -> The conversation that sparked this 3-word mantra. -> How to use this mantra to stop second-guessing yourself. -> How to create an effective mantra (and why you might need one to “hack” your behaviour). -> Why adding some whimsy to your mantra actually make it more effective. -> The one thing that makes all the difference between being able to create big positive changes in your business or getting stuck with the status quo. -> How Suzi used the central idea of this mantra when selling one of her businesses. -> How to use this mantra to charge higher prices and get better at negotiating. -> When and how to use this mantra to breakthrough, even if you feel totally out of your depth. -> Plus so much more!  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network  -> Made to Stick Book by Chip and Dan Heath -> EP 174 - How to Create Time For Big Ideas That Grow Your Business -> EP 204 - The Perils of Overthinking and Underdoing -> EP 205 - How Owning More Space Helps You Reach More People With Your Content Marketing -> EP 214 - The Hybrid Expert Revolution - With Ryan Levesque -> EP 223 - Going from Reactive to Proactive Marketing -> EP 224 - Exploding Mountains (When to Stop Offering a Product or Service) -> EP 226 - Best Books For Content Marketing - 2024 Edition -> Michelle Pascoe - Oops