Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

249 - The Smart Way to Plan Out Your Social Media

Nov 18, 2024

Feeling overwhelmed by social media? Discover how strategic planning can streamline your content creation. Learn the biggest mistakes small businesses make and the importance of goal-oriented posts. Uncover a simple hack to save hours monthly while building anticipation for launches. Understand the hidden costs of random posting and why every post should drive conversions. Plus, find out why batching might not be the solution and how to map out a year's worth of content without losing your mind!

34:25

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Quick takeaways

Establishing a social media calendar enables businesses to strategically align their posts with broader marketing goals, avoiding random content creation.

Focusing on a conversion purpose for each social media post ensures that efforts contribute effectively to engagement and sales outcomes.

Deep dives

The Importance of Social Media Planning

Having a social media calendar is crucial for maintaining consistency and strategy in social media marketing. It allows businesses to plan out key promotional activities across the year, ensuring that important launches and engagement opportunities are not missed. A well-structured calendar can reduce overwhelm, enabling teams to focus on content that aligns with broader business goals. When team members are coordinated and clear on objectives, the social media process becomes more efficient and effective.

Intro

4min

The Essential Role of Planning in Social Media Management

2min

Maximizing Social Media Efficiency Through Strategic Planning

3min

Strategic Social Media Planning and Implementation

4min

Strategic Social Media Planning

22min

Social Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we’re always playing catch-up!

That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane :-)

Listen to This Episode to Hear More About:

-> The biggest mistake small businesses make with social media (and how to avoid it).

-> Why winging your social posts is a recipe for overwhelm—and what you can do to fix it!

-> The simple planning hack that will have you hitting the ground running in January

-> The secret to saving HOURS on social media every month.

-> Why knowing the “Big Rocks” in your marketing plan is key to a successful social media calendar.

-> Why every post should have a conversion purpose (and how to make it happen!).

-> How planning your social media in phases can drive more sales and boost engagement.

-> The overlooked opportunity cost of random posting - you will be amazed by how much it’s costing your business.

-> Why social media can be a waste of time for some businesses, who aren’t taking one crucial step in their planning process.

-> The EASY way to map out your year’s social media posts (without tearing your hair out).

-> Why batching is NOT productive (unless you’ve done this first).

-> From “tease” to “launch”—how to time your social media posts to build anticipation for your offers.

-> The #1 way to make sure every social post supports your broader marketing strategy.

-> The key to creating campaigns that resonate all year long (and boost your conversions).

-> And much more…

Also Mentioned in This Episode:

-> https://her-business.lpages.co/herbusiness-mastermind-eoi/ -> https://herbusinessnetwork.com -> https://herbusiness.com/podcast/15-create-great-content-without-burning/ -> http://herbusiness-downloads.s3.amazonaws.com/content-sells/ep78-marketing-success-plan.pdf -> https://www.google.com/url?q=https://herbusiness.com/podcast/stacking-momentum-with-your-annual-marketing-plan/ -> https://herbusiness.com/podcast/plan-your-next-launch-like-a-pro/ -> https://herbusiness.com/podcast/why-you-need-to-plan-next-year-now/ -> https://www.bluegumelectricalsolutions.com.au/ -> https://reluminatebeauty.com.au/pages/about-us

Remember Everything You Learn from Podcasts

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

249 - The Smart Way to Plan Out Your Social Media

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Importance of Social Media Planning

Content with Purpose

Key Tips for Effective Content Scheduling

Maximizing Efficiency through Batching and Repurposing

Remember Everything You Learn from Podcasts