255 - Marketing Case Study - Creating a High-Converting Offer

See a real-life case study of what a high-converting offer looks like from our Masterminder, Gillian Erskine of Piano Teaching Success.

Join your hosts, Suzi Dafnis and Michelle Falzon, as they step you through the 7 elements in Gillian’s offer for The Studio, her successful Membership program to help Piano Teachers grow successful, profitable businesses.

Special thanks to Gillian for kindly agreeing to let us share her case study with you.

You can learn more about Gillian and her awesome business over at www.pianoteachingsuccess.com

Listen to This Episode to Hear More About:

-> How the 7 elements of a high-converting offer were applied to Gillian Erskine’s successful membership for piano teachers.

-> The pricing strategy that made ‘The Studio’ a no-brainer offer (and why it works).

-> Why NOT showing your price upfront can actually boost conversions - Gillian’s smart approach.

-> What’s the perfect price for YOUR offer? The genius behind Gillian’s “less than one lesson” pricing model.

-> How Gillian turned her inclusions into ‘mini-offers’—and why that skyrocketed conversions.

-> Gillian’s brilliant Bonus Strategy that made her membership feel like a no-risk bargain.

-> How Gillian used risk reversal to eliminate ALL objections and make buying easy for her ideal customers.

-> Scarcity without sleaze—how The Studio creates urgency in a way that FEELS good.

-> Think your audience won’t pay? The simple shift that made Gillian’s offer a “no-brainer.”

-> Why naming your offer is just as important as pricing it (and how ‘The Studio’ nails it).

-> How Gillian used visuals to make her offer feel tangible—and why it worked so well.

-> The power of an entry-level offer—how The Studio became a stepping stone to high-ticket sales.

-> The #1 mistake Gillian avoided that most membership owners make.

-> What YOU can steal from this strategy to create your own six-figure offer!

-> Plus, so much more!

Also Mentioned in This Episode:

The Ultimate High-Converting Offer Blueprint Learn how to craft a high-converting offer with our 7-step framework. DOWNLOAD HERE: https://her-business.lpages.co/high-converting-offer-blueprint/?utm_source=Website&utm_medium=Podcast&utm_campaign=High-Converting-Offer-Blueprint

Advanced Offer Creation 2-Day Intensive with Suzi & Michelle Get our personal help working directly with you in a boardroom setting to create your High-Converting Offer! APPLY NOW: https://her-business.lpages.co/advanced-offer-creation-direct/?utm_source=Website&utm_medium=Podcast&utm_campaign=Advanced-Offer-Creation

Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. APPLY NOW:  https://www.herbusinessmastermind.com

Learn More About Piano Teaching Success Discover more about Gillian Erskine and the amazing work she does helping piano teachers grow profitable businesses. Piano Teaching Success: http://www.pianoteachingsuccess.com

Listen to Episode 254, NEW & Updated How to Craft an Offer That Sells Go Here to Listen Now: https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

Leanne Faulkner - Rereadable: https://rereadable.com.au/