Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Online presentation platforms are AWESOME (think Zoom Calls, Facebook LIVEs, Webinars). It’s an ideal way to reach a lot of people in a really powerful, easy way to deliver trainings, create connection, sell stuff and get people using your product… BUT… One of the BIG problems we see is that even though there are LOTS of opportunities to create a dynamic back and forth between you and your audience - most people really end up offering a decidedly ONE way conversation in their online presentations… where they are essentially talking AT their audience. In this episode your hosts Suzi Dafnis and Michelle Falzon share their top 5 tips for encouraging comments and interaction during a live training. Listen to this episode to hear more about: When you DO want to talk in a “one-way” conversation and why most of the time you need more “two-way” communication. How starting small with some really easy “training wheels” interactions can make a BIG difference to your results How to structure your questions so people actually answer them (instead of leaving you “tap dancing” to silence!) Why it’s SO crucial to acknowledge the early commenters (and how to do it so you create a flood of EXTRA comments and interactions) What you can do to get interaction that makes your audience feel comfortable The power of non-verbal feedback and how to get it How you are currently sabotaging the level of interaction you are getting on your live online presentations and the counterintuitive, slightly scary thing you need to do change it immediately (it’s only scary once and then it’s FUN!) And much more. Also mentioned in this episode: HerBusiness REACH Retreat in Hawaii HerBusiness Success Mastermind Fiona Keary - Style Liberation Amanda Farmer - Your Strata Property

Ever get stuck part way through a content project? Sometimes find it difficult to even get started with a new piece of content? Always having to come up with new ideas and finding that a challenge? Take it from us… we’ve seen just about every content block, obstacle and unreasonable deadline there is… and we’ve developed some hacks that help us work better, faster and break through procrastination and other blocks. In this episode your hosts Suzi Dafnis and Michelle Falzon share their top personal hacks for creating compelling content…  Listen to this episode to hear more about:  Why you might want to consider sharing your content project with others (and specifically WHEN to do that) How to find that “easy first step” even when you feel completely blocked or thoroughly daunted by your content project What role self-awareness plays in our ability to get unstuck Why it’s OK to have a big “whine” about your project (and in fact, it can probably HELP you make progress!) Why simply changing your environment can change your attitude to your project The benefits of “staring out the window” and why every content project needs time to “percolate” - even the small ones! How trying to filter and audit our ideas is likely blocking our creativity (and what to do instead) And much more. Also mentioned in this episode: HerBusiness Success Mastermind Tess Brook - Mediator

In this episode, your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost about how different types of businesses (large and small, service-based and product-based) can find new customers on Amazon. Listen to this episode to hear more about: Some of the WEIRDEST things people have ever bought on Amazon Dylan’s  TOP 3 Content Strategies for succeeding on Amazon How Amazon strategies can map over to other parts of your business How relevant is having an email list when you have a ready-made audience of customers on Amazon? Even though the focus is mostly on physical products, there ARE big opportunities for service providers on Amazon How to get started if you want to be a seller on Amazon The art of “bootstrapping” and how Dylan used this strategy to grow a $22 million business selling on Amazon How and why you want to avoid talking about features over benefits (and Dylan's top tips for avoiding “technobabble”) Why Amazon is the world’s largest billboard (and how you can use that to your advantage) How to use Amazon as your “reverse showroom”  How to get sales from Amazon even if your customers don’t buy on that platform (this could be one of the most effective and unheard-of ways you can use Amazon)  And much more. Also mentioned in this episode: The Wholesale Formula Strangest Things You Can Buy on Amazon

Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08  - How to Create a New Client Email Nurture Campaign In this session expand on that discussion to look at 3 vital pieces of content you need to create for new customers. FREE RESOURCE: New Customer Email Sequence Template Get the step by step template that outlines the recommended email sequence to send to new customers. Listen to this episode to hear more about: The 5 Goals of your New Customer Communications that you can apply to your nurture sequence How to Reassure your customers right after they buy from you Tips for Connecting in your emails, phone calls and other messaging Why you need to Orientate people to “how we do things round here” The best way to Switch On new customers to use the product or service they just purchased from you (and why you want that as soon as possible) How to identify the milestones that matter in your new customer’s experience The role of direct mail in your new customer communications A smart and inexpensive postcard strategy we learned from our friend Alexi Neocleous And much more. Also mentioned in this episode: Alexi Neocleous Episode 08 - How to Create a New Client Email Nurture Campaign Bonjoro REACH Retreat

Something we see a lot of when we are asked to review people’s content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecate. The thing is, writing in that apologetic tone doesn’t inspire confidence and it can be costing you sales and strategic alliances and invitations to speak at conferences and so much more. And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon share how they’ve personally overcome this challenge as well as their top tips for writing in a more confident, less apologetic tone. Listen to this episode to hear more about: How to restate “negative” or “self-deprecating” statements easily to make them more powerful The common language trap that almost all women business owners fall into and the “warning signs” to look out for What deferring to others looks like in your writing and why you “think” it’s showing respect when actually it’s showing weakness (and what to do instead) Why we feel so compelled to make “damaging admissions” and what you need to be sharing to build rapport, show transparency and get past unhelpful “blurting” The Marianne Williamson quote both Michelle and Suzi have used to help get past writing apologetically Why you can play to the strengths of the situation, even if you don’t feel like you can play to your own strengths Why, at first, it may feel like you are overdoing it with your new writing style… and that’s perfectly ok… you need to KEEP going! How to replace meaningless words with meaningful ones The often unconscious habit of adding “tag lines” to our statements and why that’s costing you sales and respect The 3 main reasons women in business use apologetic speech and writing patterns The role of “strategic softening” and how to do it so you don’t become a doormat Two key questions to ask yourself if you find you are a regular “strategic softener” And much more. Also mentioned in this episode: Harvard Business Review Article - Replace Meaningless Words With Meaningful Ones Victoria Simon and Holly Pederson - Fearless Communication Tips Tara Mohr - Playing Big Book Watch Tara Mohr’s Playing Big webinar

Whether you are hosting a live event, a webinar, a Facebook LIVE or ANY kind of content, inviting a panel of guests to contribute can be an AWESOME strategy (when you know how to do it right). In this episode, your hosts Suzi Dafnis and Michelle Falzon, share their top tips when it comes to hosting a panel, based on their many years of experience being on panels and putting panels together for all kinds of purposes. FREE RESOURCE: We have a Bonus How To Host a Guest Panel Checklist that outlines the steps we discuss in today’s episode. Listen to this episode to hear more about:  What makes a GREAT panellist guest (and one question you need to ask yourself EVERY time beforeyou invite someone onto your panel) How to use a panel to showcase your most successful client stories (and WHEN the perfect time to do that is!) How many people to include in your panel and how to think about the diversity of your panel Do you prep your panel in advance? Some important Do’s and Don’ts Why you always need to allow time and space to “follow the white rabbit” in your panels The minimum duration for any panel (and the biggest mistake people make when allowing a panel in their event timeline) Setup tips that will make your panel look amazing AND be a pleasure for your panellists and your audience Why you may want to rethink the “barstool” as the default panel seating! How to position a panel if you want to use it to help you sell your product or service And much more. Also mentioned in this episode: How to Host a Panel Checklist  Content Sells Episode 71 - How To Be An Amazing Interviewer 

In Part 1 We covered the things you need to think about BEFORE you launch your first Online Challenge so you are set up for success right from the start. And in today’s episode your hosts, Suzi Dafnis and Michelle Falzon, dig deeper into the strategies you can implement DURING your Online Challenge to get the best results. FREE RESOURCE: Get your pre-challenge setup tips summarised in this handy Your First Online Challenge Cheat Sheet.   Listen to this episode to hear more about: The most important thing you can do right after someone opts in for your Online Challenge How to get people interacting in you Challenge from Day 1 How to format your welcome message to new people joining your challenge What sort of platform to use to deliver your content… Facebook or ??? What kind of Facebook Group is best suited to the Challenge format (secret, closed or public)? How to know whether you shut your group down or leave it open at the end of your Challenge The importance of creating rituals and regular celebration (and some fun ideas that are easy to implement but deliver BIG results) The importance of creating peak moments in your challenge (and why you may need less than you think you do!) The difference between “Sequential” and “Repetition” based Challenges - and what that means for your content How to create your challenge exercises How often to communicate with the people participating in your challenge How to convert people into your paid next step at the end of your Challenge And much more. Also mentioned in this episode: Your First Online Challenge Cheat Sheet Content Sells Episode 109 - How To Create Your First Online Challenge - Part 1 Content Sells Episode 66 - Turning Content Into Sales With the Problem Solution Dance The Power of Moments Book by Chip and Dan Heath - https://heathbrothers.com/the-power-of-moments/

Becoming known as an authority in your space is a lot about building a powerful personal brand. But how do you begin and what are the ingredients you need to focus on to leverage your brand and make a hugely successful business in the process? Today your hosts Suzi Dafnis and Michelle Falzon are talking to someone who has done that very successfully in her own business. Ann Wilson, otherwise known as The Wealth Chef has created an incredibly successful business and an AMAZING personal brand that spans books, live events, online courses and more, as she lives her purpose of teaching the same recipe for financial freedom that enabled her to be financially free within 8 years, to others. Ann is an author and a sought after expert featured in Cosmo, Women’s Health, Huffington Post, CNBC and Sunday Times and she shares her personal branding and business building wisdom in this brand new episode. Listen to this episode to hear more about: The number one trait Ann values above all others when it comes to successful content marketing How you can have a strong personal brand AND create a business that’s saleable How to repurpose your content in a smart way that has you create core ideas once but gives you dozens of pieces of new content across multiple platforms and media And much more. Also mentioned in this episode: Ann Wilson Wealth Chef Website: https://thewealthchef.com/  Ann Wilson Wealth Chef Book: https://www.goodreads.com/en/book/show/22323775-the-wealth-chef  

One piece of really powerful core content can completely shift your business… and even open up new business opportunities. Which is something we love to hear about on this show, and today we’re talking to someone who has done just that. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with CEO of Coaches Console and creator of the Villains and Superpowers framework, Melinda Cohen, about how to create powerful content and leverage it across all aspects of your business, from front end marketing through to onboarding, engagement and retention. RESOURCE: Get Melinda’s powerful Villains and Superpowers Facilitator’s Guide at www.coachesconsole.com/villains-superpowers Listen to this episode to hear more about: How you can find your best core content by accident (and what to look for) Why you want to surface people’s objections EARLY in the conversation when they feel most hopeful How to handle perfectionism using an unexpected superpower that will get you moving forward How to create content that shifts the mindset of your customers (and what that’s so important) The brilliance of building in accountability to your content and how that increases conversion The shift from “me” to “them” and how it will change your approach to marketing forever The Power of the Redirect from Villain to Superpower How to get more conversions by giving your clients more progress And much more. Also mentioned in this episode: Villains and Superpowers Facilitator’s Guide at www.coachesconsole.com/villains-superpowers

Creating an online challenge can be a great way to get new leads into your business and create fast results. Challenges can also help you encourage your existing customers to make progress and consume your current product or service. In this episode, hosts Suzi Dafnis and Michelle Falzon share their best tips and strategies for creating your very first online challenge. Including why you would start one, who you want to target, how you decide on the duration and so much more... FREE RESOURCE: Get all the tips summarised in this handy Your First Online Challenge Cheat Sheet. Listen to this episode to hear more about: How to decide what duration to make your Online Challenge The one sure-fire way to tell if an Online Challenge is NOT right for you How to get NEW customers using an Online Challenge Why you might want to consider adding a Challenge to your existing product delivery or onboarding - especially if you sell online courses, coaching or other digital information or expertise. How to make the PROGRESS really visible for people taking the challenge (and why that matters) The ONE essential thing your Challenge must deliver to participants in order to be successful WHO your ideal client is for your Online Challenge How to name your Challenge The perfect traffic sources for your Challenge How a photographer is using a weekend Challenge to get new clients How a fitness consultant for women over 50 is using a Challenge to create buzz and more interest in her online programs Whether you can get by just using Facebook to run your Challenge or you need a different tech setup And much more. Also mentioned in this episode: Your First Online Challenge Cheat Sheet    Content Sells Episode 02 - Your Ideal Client Content Sells Episode 77 - Secrets to Creating Engaged Online Communities with Susan Garrett Whole Life Challenge Peta Gillian - Strong Healthy Women Chantelle Bell - 5 Day Detox Rachel Miller - Moolah Marketing Jamie Swanson - Photographer Sonia Ferlauto - ACS Debt Collection