115 - 3 Vital Pieces of New Customer Content

Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08  - How to Create a New Client Email Nurture Campaign

In this session expand on that discussion to look at 3 vital pieces of content you need to create for new customers.

FREE RESOURCE: New Customer Email Sequence Template

Get the step by step template that outlines the recommended email sequence to send to new customers.

Listen to this episode to hear more about:

• The 5 Goals of your New Customer Communications that you can apply to your nurture sequence
• How to Reassure your customers right after they buy from you
• Tips for Connecting in your emails, phone calls and other messaging
• Why you need to Orientate people to “how we do things round here”
• The best way to Switch On new customers to use the product or service they just purchased from you (and why you want that as soon as possible)
• How to identify the milestones that matter in your new customer’s experience
• The role of direct mail in your new customer communications
• A smart and inexpensive postcard strategy we learned from our friend Alexi Neocleous
• And much more.

Also mentioned in this episode:

Alexi Neocleous Episode 08 - How to Create a New Client Email Nurture Campaign Bonjoro REACH Retreat