Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Should you start a podcast? And if so, HOW do you do it? Today your hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts. We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and share them with you in this episode. In fact, in fact, we’ve got so much to share we couldn’t fit it into just one episode, so consider this Part 2! FREE RESOURCE: To help you with the tech side (which can often be one of the big roadblocks to starting your podcast), we’ve got a cheat sheet for you! It’s Your Podcast Getting Started Tech Guide… which includes the software and hardware we recommend to get your podcast up and running as cost-effectively and with as little fuss and as possible. Get your FREE Resource: The Podcasting Getting Started Tech Guide Listen to this episode to hear more about: How to find your IDEAL listener How your existing content can give you a clue to your most popular podcast topics and themes Three things you can do today with your EXISTING emails to kickstart your podcast audience How to decide if you need a dedicated Facebook page, website and other resources for your podcast Tools to help you get your podcast on all the popular platforms, including Apple Podcasts and Stitcher The highly leveraged way to get early listeners that you likely already have access to (but don’t know about) And much more. Also mentioned in this episode: The Podcasting Getting Started Tech Guide Content Sells Episode 107 -How To Start a Successful Podcast (Part 1) Content Sells Episode 71 - How To Be an Amazing Interviewer Content Sells Episode 36 - Your Voice as Content - with Juliet Jordan Reach Retreat in Hawaii Libsyn Whooshkaa

Should you start a podcast? And if so, HOW do you do it? In this episode, hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking about starting their own podcasts. We’ve had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we’d take some of the things we’ve learned creating literally hundreds of podcast episodes between us and share them with you in this episode. In fact, we’ve got so much to share we couldn’t fit it into just one episode, so consider this Part 1! FREE RESOURCE: To help you with the tech side (which can often be one of the big roadblocks to starting your podcast), we’ve got a cheat sheet for you! It’s Your Podcast Getting Started Tech Guide… which includes the software and hardware we recommend to get your podcast up and running as cost-effectively and with as little fuss and as possible. Get your FREE Resource The Podcasting Getting Started Tech Guideby visiting: www.herbusiness.com/podcastingtools Listen to this episode to hear more about: How to get clear about the purpose of your podcast (and why that’s crucial to do FIRST) How to brand and theme your podcast (get this wrong and you can be behind the 8-ball before you start!) Podcast formats and structures that really work How to use Podcasting to grow your audience (including one clever trick that could take as little as one hour and get you leads for months or even years down the track!) Where to find the best idea for your podcast theme and regular topics How to know what frequency to publish your podcast - is daily, weekly or monthly best? And much more. Also mentioned in this episode: Your Podcast Getting Started Tech Guide herbusiness.com/podcastingtools James Wedmore Mind Your Business Podcast Reach Retreat in Hawaii Content Sells Episode 98 - How To Boost Your Authority By Entering Awards Content Sells Episode 2 - Your Ideal Client 

How to increasing your Email Marketing Impact Welcome to Part 3 (our final episode in this 3-Part Series!). So far we’ve discussed how to grow the size of your email list and the quality of your email list and in this episode it’s all about increasing the level of engagement in your email list! On today’s show your hosts, Suzi Dafnis and Michelle Falzon give you tips and ideas for getting more interaction happening with your email subscribers (and why you want this now, more than EVER!). EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Planby visiting: www.herbusiness.com/emailimpact Listen to this episode to hear more about: How to measure the level of engagement in your emails (including the 5 numbers you want to track regularly to take the pulse of your email engagement) Why a more responsive list means your Email Service Provider will give you better deliverability (and why this is a BIG deal!) How to use surveys to get more people opening and clicking on your emails What clues to look for in past emails that will help you create EVEN more engaging emails in the future (including one SUPER easy tip that takes just a few minutes and requires no tech savvy whatsoever!) The simple two word phrase that will skyrocket your list engagement and get more of your subscribers knowing, liking and trusting you. Tips for upleveling your emails… yep… if you want more engaged readers, you gotta write better emails! And much more. Also mentioned in this episode: Your 90-Day Email Impact Plan: www.herbusiness.com/emailimpact Content Sells Episode 6 - Strategies for Creating Emails That Sell without being Salesy: https://herbusiness.com/podcast/06-strategies-for-creating-email-campaigns-that-sell-without-being-salesy/

Welcome to the second of a 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! On today’s show your hosts, Suzi Dafnis and Michelle Falzon share how you can increase the QUALITY of your list…because when it comes to email marketing, we’d take a small quality list over a big un-targeted list any day of the week! EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Plan by visiting: www.herbusiness.com/emailimpact Listen to this episode to hear more about: Tips for segmenting new people arriving on your email list so you can send them more targeted emails The fastest way for you to become irrelevant to your audience (and what you can do about it, like right now!) How to make sure new people you add to your list are MOST like your existing BEST customers How to find the “secret sauce” that makes your IDEAL email list subscriber Why you might actually be better off REMOVING people from your list (and why keeping certain subscribers is likely putting you offside with your email service provider) And much more. Also mentioned in this episode: Your 90-Day Email Impact Plan Belinda Weaver - Copywrite Matters Amanda Farmer - Your Strata Property Content Sells Episode 2 - Your Ideal Client Content Sells Episode 56 - Webinars That Sell

How to increasing your Email Marketing Impact - there’s so much to share we can’t contain it in just one episode! So welcome to the 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! Welcome to Part 1! On today’s show your hosts, Suzi Dafnis and Michelle Falzon talk all things email list growth - how to to get more subscribers for FREE and how you can also earn and pay for subscribers (profitably). EXTRA RESOURCES: You can also get a FREE Resource Your 90-Day Email Impact Planby visiting: www.herbusiness.com/emailimpact  Listen to this episode to hear more about: What Suzi is OBSESSING over right now when it comes to her email list The ONLY 3 channels you can use to grow your email list The one thing you MUST do on social media if you want to grow your list and transform your “followers” into “subscribers” (and better still, “customers”!) What to do with that list of personal contacts or that pile of business cards in your top drawer - how to turn them into subscribers WITHOUT infringing SPAM laws The one thing that’s GUARANTEED to turn more of your website visitors into email subscribers (even if you just do this one easy to implement strategy you will already be growing your list faster!) How bricks and mortar stores can get more email subscribers (and why you really want to make that happen!) How to use PR to grow your list... And much more. Also mentioned in this episode: Your 90-Day Email Impact Plan Chantel Gilbert - Blue Gum Electrical Peta Green - Strong Healthy Women Content Sells Episode 11 - the Step 2 Secret Seona Roberts

What’s an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, imagine the conference is happening VIRTUALLY and you can attend the sessions by visiting different links in the online summit website. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk all things Online Summit - how to host one, how to get people attending, how many guests to have and more… they even share behind the scenes of the recent HUGELY successful HerBusiness Business Growth Summit. EXTRA RESOURCES: You can also get a FREE Online Summit Checklist to accompany this episode. Go here to get yours: mumswithhustle.com/stories   Listen to this episode to hear more about: Why and when you would think about putting on an Online Summit How Suzi Dafnis managed to get Seth Godin, Amy Porterfield, Robert Cialdini, Gretchen Rubin and other AMAZING guests for her recent Business Growth Summit How to enlist the support of your community (and why that’s essential for success) How to get clear on the purpose of your Online Summit How to “bake in” the next step sale after people attend your Online Summit How to incorporate Facebook LIVES to radically boost Online Summit engagement and attendance What kind of lead time you need for planning and promotion of your Online Summit And much more. Also mentioned in this episode: Herbusiness www.herbusiness.com   Business Growth Summit IDEAL Business Accelerator HerBusiness Mentoring REACH Retreat in Hawaii Seth Godin Amy Porterfield Gretchen Rubin Denise Duffield-Thomas Jonathan Fields Guy Kawasaki Victoria Labalme Valerie Khoo

INSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers? In this episode your hosts, Suzi Dafnis and Michelle Falzon talk to someone who has not grown her own following and customer base on Instagram very successfully herself, she’s also taught other women in business to do it as well. Founder of the Mums With Hustle Podcast and Social Media Society, Tracy Harris shares how to grow your audience (and your buyers!) with easy to do Instagram strategies. EXTRA RESOURCES: Our guest today has kindly offered to provide all our Content Sells listeners with her Instagram Stories Strategy Pack. Go here to get yours: mumswithhustle.com/stories Listen to this episode to hear more about: What being crystal clear on your ideal client REALLY sounds like The one thing Tracy said about her ideal client that had both Suzi and Michelle asking all listeners to pay SPECIAL attention to How to get clear on the PURPOSE of your Instagram account The one thing you MUST put in your Instagram Bio (it’s so easy but most people don’t do it and they are missing out!) How to connect with your audience through the content you share How to decide what aspects of business and personal life are you going to bring into your Instagram feed The “3 to 5” content strategy that will make your Instagram content strategy a breeze and give your audience a consistent message they will LOVE Why you need to use the ENTIRE Instagram platform (and what that even means!) Why you need to “drop the fear” when it comes to sharing your story The mental shift you need to make from “Talking to your Followers” to “Person to Person communication” How sharing about her Smoothie bowls became a cornerstone of Tracy Harris’ Instagram strategy (and why you need your own “smoothie bowl” equivalent) How to invite interactions and start conversations on Instagram, even if you have a small number of followers Why Instagram has the village feel FB doesn't have Three things Tracey Harris did consistently to go from starting from scratch to mega success on Instagram Why you want to engage more than you post How to create a strong “Visual Vibe” Why you need to let go of the “hair thing” - how Tracy’s desire to show up daily for her community helped her let go of needing to feel “picture perfect”. Why sometimes the posts you almost don’t share are likely the most relatable and the EXACT messages you need to be sharing MORE of How to use the questions sticker in IG stories to get more interaction The power of learning through play and how to not take your Instagram presence too seriously And much more. Also mentioned in this episode: Instagram Stories Strategy Pack Mums With Hustle Podcast Social Media Society

Today we’re talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something that BOTH Suzi and Michelle have found is reallypowerful — and that is using your surveys as a way to CREATE your content. It’s such a shame to get all that great information from a survey and only use it ONCE to gain some insights and then put it in a drawer. In this episode, your hosts Suzi Dafnis and Michelle Falzon explore how your audience is literally handing to you on a silver platter how they want to be communicated with through their survey responses — from the words they use to the issues they raise. And, how you can USE that information to create ALL kinds of content from headlines to lead magnets and everything in between. EXTRA RESOURCES: We HIGHLY recommend Ryan Levesque’s awesome book “Ask” if you want to learn more about how to create surveys for your audience and analyse your results. You can get the book for FREE here (plus shipping costs): https://book.askmethod.com/ Listen to this episode to hear more about: Why you need to be surveying your audience WAY more than you probably are right now (and what the TOP reasons are for sending a survey) How to know for sure if your new product is living up to market expectations (and what to do about it if it’s not) How to use a survey to build buzz for your new product or upcoming campaign (yes, getting people to answer questions about a topic you are about to promote REALLY works!) How and WHEN to use a survey as part of your sales process so that when you DO make your offer it is seen as the EXACT answer to what your audience is looking for How to use your surveys for inspiration on headlines and bullet points in your copy Why a “flubby belly” is better than a “stomach” and other important truths about the language your market is using How a regular survey or a themed survey can actually turn into a lead magnet or even get your media exposure! And much more. Also mentioned in this episode: Jeff Walker Joe Pulizzi Ryan Levesque

It’s a milestone day! This is Episode 100! We posted our first episode of Content Sells on September 18, 2015… and since then we’ve published an episode virtually every two weeks. Now it’s time to clink a glass of Champagne and celebrate… with some AWESOME Content Marketing insights of course! What we thought might be fun, given how much we love our community, was to share some of YOUR brilliance here on this episode… so we asked some of our MOST loyal listeners to share with us their most effective marketing strategy that is working for them right now. Plus we share some of our insights after 100 episodes of the show! Listen to this episode to hear more about: How fashion stylist, Fiona Keary of Style Liberation, is using a weekly live Retail Review in her Facebook Group to get new clients and build a thriving community. How Amanda Farmer - a lawyer with a difference - created a membership site focused on apartment owners called Your Strata Property and is leveraging Strategic Alliances to grow her business. What Yvonne Shepherd, CEO of Women’s Fitness Adventures did to REALLY understand her Ideal Client that has enabled her to enjoy MASSIVE growth in the last 12 months. How doing client interviews transformed the results Tracey Bode was getting in her amazing business providing electronic assistive technology to people with disabilities. How Amanda McLean re-purposed her content to save time and get noticed on more platforms when she launched her new program, the Gravitas Project. How an online legal documents business run by Nadia McLeod and her husband, used surveys and client feedback to decide “what’s next” How Frieda Maher, got her effective sales diagnostic up and running as part of her SalesPod service by letting go of one idea that was holding her back. How Peta Green of Strong Healthy Women is monitoring her results and using her numbers to get significant increases in her conversions. How hand therapist, Amy Geach is using the power of a waitlist to get more customers by creating scarcity that is turning into sales. And much more. Also mentioned in this episode: Fiona Keary Amanda Farmer Yvonne Shepherd Tracey Bode Amanda McLean Nadia McLeod Frieda Maher Peta Green Amy Geach Seona Roberts

There is real power in “niching down” - that is, going for a smaller and more specific slice of a larger market. But it can be hard to let go of the many to focus on the few. One person who made that leap and took a giant leap forward in his business, his income and his love for his business is head of the Dance Studio Owners Association and Studio Success Formula, Clint Salter. Clint took a tiny niche and turned it into a BIG business! And in this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Clint about how he transitioned from helping all business owners to only helping dance studio owners and what tips he would give to other business owners ready to tap into the power of a niche.  FREE DOWNLOAD: Finding Your Niche: 6 Thought Starter QuestionsWe’ve put together this list of 6 questions you want to ask yourself when you are considering how you might use the power of Niching Down Listen to this episode to hear more about: How being the expert of everything can be exhausting (and what to do instead) What role the pursuit of “EPIC meaning” has in your decision to niche down Why “broader is not better” How to get your team more laser focused by focusing on a narrower niche The number one thing people in Clint’s community are attracted to (the answer may surprise you) How to focus on a niche even you think it’s too small When and how to pivot your business from a broader focus to a niche focus Why you need to think of your niching down as an “experiment’ And much more. Also mentioned in this episode: FREE Download - Finding Your Niche: 6 Thought Starter Questions Dance Studio Owners Association 69 - Why You Need To Find Your Niche where we talked about the power of niching down