

The Dentalpreneur Podcast w/ Dr. Mark Costes
Mark Costes
The goal of this podcast is to assemble the greatest minds of the dental profession and to pass on their most valuable and succinct lessons, in order to help you to achieve your full potential in practice and in life. Let's face it. Dentistry can be a frustrating and isolating profession... but you don't have to be an island anymore.
It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there.
For a whole host of free practice building tips and resources, visit our website at TrueDentalSuccess.com
It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there.
For a whole host of free practice building tips and resources, visit our website at TrueDentalSuccess.com
Episodes
Mentioned books

Jan 10, 2025 • 52min
2158: Finding Your Superpower
On today’s episode, Mark sits down with Dr. Cole Herzik, a general dentist, entrepreneur, and host of multiple podcasts, including Dental Student Vibes. Dr. Herzik shares his journey from dental school to launching his consulting company, MENTOR, which empowers young dental professionals to discover their passions and chart their unique career paths. He reflects on the pivotal role of mentorship in his life, including the life-changing wisdom imparted by his grandfather and his experiences overcoming toxic work environments early in his career. Dr. Herzik also opens up about the importance of self-awareness, embracing personal superpowers, and redefining success in dentistry beyond clinical practice. Whether through speaking, coaching, or podcasting, Dr. Herzik’s message is clear: take charge of your path, surround yourself with the right influences, and never stop dreaming big. EPISODE RESOURCES https://www.mentordr.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jan 9, 2025 • 37min
2157: The Secrets to Thriving Healthcare Practices Pt. 2
On today’s episode, Mark continues his deep dive with Mark Henderson Leary, certified EOS Implementer and host of the Practice Freedom Podcast. In this second installment, Mark shares how healthcare leaders can identify their ideal “puzzle piece” integrators and overcome common pitfalls in running their practices. The conversation spans hiring strategies, avoiding financial blind spots, and learning to balance visionary leadership with practical execution. Don’t miss this powerful conclusion to the two-part series. EPISODE RESOURCES markhendersonleary.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jan 8, 2025 • 34min
2156: The Secrets to Thriving Healthcare Practices Pt. 1
On today’s episode, we welcome Mark Henderson Leary, a certified EOS Implementer, entrepreneur, and host of the Practice Freedom Podcast. Mark shares his journey from a “flavor of the month” CEO to a transformative coach for healthcare professionals, guiding them to achieve sustainable growth and personal fulfillment. Together, they unpack the challenges of balancing roles as visionary leaders, integrators, and high-value caregivers in private practice, emphasizing how clarity in purpose and well-structured systems are crucial to avoiding burnout. Don't miss part two for deeper strategies and solutions. EPISODE RESOURCES markhendersonleary.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jan 7, 2025 • 34min
2155: Storytelling, Publishing, and Building Your Brand Pt. 2
On today’s second installment of the conversation with Aurora Winter, Mark delves deeper into the future of publishing, storytelling, and the transformative power of AI. Aurora shares her latest ventures, from utilizing AI tools like Notebook LM and Runway to streamline writing and create cinematic book trailers, to the game-changing potential of platforms like Kickstarter for independent authors. She offers a visionary take on how thought leaders and entrepreneurs can harness their unique stories to stand out in a rapidly evolving digital world. Aurora also discusses the collaborative potential of AI in content creation, how to use it as a brainstorming and research assistant, and why authors should focus on owning their stories to stay ahead of the curve. Whether you’re an aspiring author, entrepreneur, or just curious about the latest in AI and publishing, this episode is packed with actionable insights to inspire your next move. EPISODE RESOURCES www.SamePagePublishing.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jan 6, 2025 • 30min
2154: Storytelling, Publishing, and Building Your Brand Pt. 1
On today’s episode, we sit down with best-selling author and media strategist Aurora Winter for the first of a two-part conversation. Aurora, a former TV executive turned entrepreneur, shares her expertise in storytelling, neuroscience, and publishing. She dives into her journey from writing nonfiction to creating a young adult fantasy series, inspired by her love for impactful stories like C.S. Lewis’ The Chronicles of Narnia. Aurora discusses the transition between traditional publishing and indie publishing, the advantages of crowdfunding platforms like Kickstarter for launching creative projects, and the entrepreneurial potential of turning books into powerful marketing tools. Packed with actionable insights for healthcare entrepreneurs and beyond, this episode offers a wealth of strategies to leverage stories, books, and AI to grow your brand and influence. EPISODE RESOURCES www.SamePagePublishing.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jan 3, 2025 • 56min
2153: Why Case Acceptance Is a Team Sport
On today’s episode, we welcome the insightful Dr. Summer Kassmel, DSI Black Belt Coach, entrepreneur, and practice owner, to dive deep into the art and science of case acceptance. Mark and Summer explore the critical role of team dynamics, communication, and understanding patient objections in boosting treatment plan success. Dr. Kassmel shares her proven strategies for creating a seamless patient experience, from the first phone call to the exam chair, emphasizing the importance of a unified philosophy of care. Listen in as they discuss the power of team collaboration, the significance of aligning on core health pillars, and how mastering every patient touchpoint can revolutionize your practice. Whether you're looking to improve patient satisfaction or increase profitability, this episode is packed with actionable insights for every dental leader. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jan 2, 2025 • 55min
2152: From Nachos to Non-Profits
On today’s episode, Rob Montgomery and Dr. Paul Goodman welcome back the dynamic Dr. Mark Costas, host of the Dentalpreneur Podcast, to discuss the challenges and opportunities in modern dentistry. From HR hurdles and practice ownership to DSOs and global non-profit initiatives, Mark shares his insights on recruiting and retaining top talent, adapting to post-pandemic realities, and navigating the shifting tides of practice transitions. Mark also delves into his inspiring work with Smile Outreach International, a non-profit bringing sustainable dental care to underserved communities worldwide. Tune in to hear about his innovative approach to dentistry, from managing multi-location practices to fostering mentorship and creating a legacy of giving back. EPISODE RESOURCES https://www.dentalnachos.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jan 1, 2025 • 48min
2151: From Adversity to Impact
Julieanne O'Connor, co-host of the Influential Dental podcast, interviews Dr. Mark Costes, a renowned entrepreneur and dental industry leader. Mark shares his remarkable journey, overcoming learning challenges and a life-changing accident that fueled his passion for dentistry. He opens up about the resilience required to gain acceptance into dental school after 21 tries. The conversation also dives into his nonprofit, Smile Outreach International, dedicated to providing dental care to underserved communities, and the importance of building a supportive dental network.

Dec 31, 2024 • 28min
2150: Q&A: New Patients, Acquisitions, DSOs, and Building Your Dream Practice
On today's episode, Mark answers audience questions from the Henry Schein event. Covering some of the most pressing topics for dental practice owners, Mark shares his expertise and strategies to help practices thrive. He tackles questions on attracting new patients without compromising fees or pride, whether to pursue an acquisition or start a practice from scratch, and the top considerations when building a dream multi-specialty practice—focusing on HR, culture, and facility design. Mark also dives into the success of DSOs, explaining what private practice owners can learn and implement from their strategies. Finally, he offers practical advice on effectively marketing a membership plan while maintaining fairness and trust with existing patients. EPISODE RESOURCES https://eassist-dental-billing.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Dec 30, 2024 • 37min
2149: Building a Profitable Practice
On today's episode, Mark shares highlights from his recent presentation at a Henry Schein event, where he spoke about the critical pillars of building a profitable and efficient dental practice. Mark dives into systemization, leadership, culture, and overhead control as the foundational elements for success. He also addresses common challenges faced by dental practice owners, including high overhead, HR struggles, and unrealistic patient expectations. Drawing on industry statistics and trends, Mark explores topics like rising retirement ages, profitability concerns, and the impact of PPO plans. He introduces the importance of mentorship and assessments, outlining his innovative belt system to classify and improve practices. With a passion for helping dentists accelerate their journey to making clinical dentistry optional, Mark provides actionable insights for creating a practice that thrives while enhancing personal and professional freedom. EPISODE RESOURCES https://eassist-dental-billing.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast