The Dentalpreneur Podcast w/ Dr. Mark Costes

On today’s episode, Mark continues his insightful conversation with Laura Maley and Michael Anderson, co-founders of Wunderist Agency, as they unveil the cutting-edge strategies and tools that are transforming dental marketing. The trio dives into Wunderist's innovative ROI tracking technology, which integrates seamlessly with major PMS systems to attribute marketing dollars directly to production outcomes—finally solving the mystery of true marketing ROI. Michael and Laura also share how their team is tackling online scheduling to enhance patient conversion and streamline operations while leveraging AI for smarter, more personalized lead nurturing. From automated follow-ups to creative re-engagement funnels, they reveal how practices can capture opportunities left on the table, like missed calls or unclosed treatment plans. The episode wraps up with a look at social media strategies, including their time-efficient content creation system that allows dentists to be visible and relevant with minimal effort. EPISODE RESOURCES www.wonderistagency.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today’s episode, Mark sits down with Laura and Michael, co-founders of Wunderist Agency, to explore how they’ve disrupted dental marketing by focusing on authenticity, execution, and real results. Laura shares her journey from big-brand marketing to helping dentists build meaningful, differentiated brands that attract their ideal patients. Meanwhile, Michael dives into how operational consistency and technology play a critical role in converting leads into real production. They also reveal Wunderist’s game-changing integration with practice management systems like Dentrix and Open Dental, which allows dentists to track their marketing ROI down to actual treatment completed. This groundbreaking solution bridges the gap between advertising spend and patient results, empowering practices to make data-driven decisions and optimize campaigns. Whether you're a startup or in a saturated market, the insights here will help you stand out, connect with patients, and maximize every marketing dollar. EPISODE RESOURCES www.wonderistagency.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Mark welcomes back Chip Fichtner, founder and principal of Large Practice Sales, for an in-depth discussion about the evolving landscape of dental practice transitions and the rise of "invisible DSOs." Chip dives into the current private equity market, the increasing trend of younger doctors joining DSOs, and the key factors that make practices and DSOs attractive for recapitalizations. He shares invaluable insights into choosing the right DSO partner, avoiding common pitfalls, and understanding the significant growth potential that partnerships can offer. Chip also discusses the unique challenges for rural and specialty practices, the future of consolidation in dentistry, and practical advice for younger doctors looking to acquire practices. Whether you're considering a partnership or navigating consolidation in your market, this episode is packed with actionable advice and forward-looking strategies. EPISODE RESOURCES https://largepracticesales.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this discussion, Penny Reed, Chief Growth Officer at E-Assist Dental Solutions, shares her expertise on dental billing and revenue cycle management. She reveals five powerful strategies to enhance collections, including optimizing PPO contracts and collecting co-pays upfront. Penny emphasizes the importance of accurate reporting and solid protocols, while also highlighting the potential of AI tools in streamlining communication and billing. This conversation offers invaluable insights for dental practices aiming to eliminate revenue leaks and improve financial health.

In this engaging discussion, Penny Reed, Chief Growth Officer at E-Assist Dental Solutions, shares her expertise in revenue cycle management. She highlights the chaos a broken billing system can create for cash flow and patient relations. The conversation emphasizes the importance of accurate insurance verification and effective financial policies. Penny also explores the evolving role of AI in claims processing and the benefits of outsourcing RCM. Listeners gain valuable insights into achieving team alignment and improving operational efficiency.

In this engaging discussion, Dr. Summer Kassmel, a dentist and entrepreneur known for her family-first approach, teams up with Dr. Kelly Dove, an experienced dentist focused on team accountability. They emphasize the significance of intentional planning and structured time management for dental leaders. Listeners will learn about prioritizing impactful tasks, fostering team coherence through delegation, and boosting productivity by minimizing distractions. They also delve into the benefits of having a personal assistant to enhance efficiency and work-life balance.

Dr. Summer Kassmel, a Black Belt coach and multi-practice owner, joins fellow coach Dr. Kelly Dove for a fascinating discussion on maximizing CEO time. Kelly reveals her journey to balance work and family by switching to 7-to-2 hours. They tackle the fears surrounding admin time and the need for deep work. Dr. Dove shares her powerful strategies like pre-week planning and prioritization frameworks, emphasizing the importance of creating space for focused work and intentional leadership. Their insights offer a roadmap for improved productivity and work-life balance.

On today’s episode, Mark sits down with Dr. Jared Hill and Dr. Dan Nelson, founders of the Dental Legacy Foundation, to discuss their game-changing approach to mission dentistry. From their inspiring work in Tanzania—building sustainable dental clinics and fostering local dentist training—to upcoming projects in Mexico and the Dominican Republic, the conversation highlights the power of collaboration, resilience, and a shared vision for lasting impact. They delve into the challenges of establishing remote clinics, the importance of training local providers, and their plans to expand their model of care across Tanzania. You’ll also hear about their upcoming retreats, including an enriching CE event in Nicaragua designed to inspire dentists to align their practices with their life goals and legacy. EPISODE RESOURCES elevationassociation.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today’s episode, we have the second part of Dr. Ben Kacos's presentation at the Dental Success Summit 2024, titled "Loving, Leading & Learning From Mistakes," Dr. Kacos continues to explore the essential qualities and strategies for effective leadership within the dental profession. He introduces the concept of the "Law of the Lid," emphasizing that a leader can only attract and retain team members whose leadership capabilities are at or below their own level, thereby setting the maximum potential of the organization based on the leader's capabilities. Dr. Kacos draws on the Stoic philosophy, particularly the teachings of Marcus Aurelius, to underscore the importance of self-mastery and preparation in leadership. He discusses the psychological and physiological benefits of challenging oneself, such as enhancing the mid-singulate cortex, which he links to increased willpower and longevity. This forms the foundation for his advocacy of a rigorous morning routine that combines physical exercise, mental preparation, and strategic planning to optimize daily leadership performance. Throughout his presentation, Dr. Kacos seamlessly integrates neuroscience with practical leadership advice, encouraging attendees to embrace discomfort as a pathway to growth. He emphasizes the importance of personal accountability in leadership, suggesting that leaders should always look first to their actions and decisions when outcomes fall short of expectations. Moreover, Dr. Kacos advocates for creating a culture of appreciation, coaching, and accountability within one's practice. He stresses that effective leadership involves not only setting a positive example but also actively developing the potential of team members through continuous engagement and support. As he concludes, Dr. Kacos illustrates the transformative power of leadership with personal anecdotes and broader organizational contexts, highlighting the profound impact that a capable leader can have on their team's morale and performance. His call to action is for all leaders to strive for autonomy within their teams, allowing for a self-sustaining system that thrives even in their absence. This insightful session not only equips dental professionals with the tools to enhance their leadership skills but also inspires them to implement these practices to foster a more productive and harmonious work environment. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today’s episode, we are thrilled to share with you the first part of Dr. Ben Kacos's presentation titled "Loving, Leading & Learning From Mistakes." Dr. Kacos, a long-standing member of the Dental Success Institute since 2015, is renowned for his proactive approach during our mastermind sessions, where he meticulously crafts action plans based on collective insights before even taking his turn in the "hot seats." In his engaging talk, Dr. Kacos, the esteemed owner of Shreveport Dental Solutions and a DSI Black Belt Coach, delves into the profound topics of leadership, mistake management, and personal growth within the dental industry. He shares his unique strategy of listening intently to others’ challenges to build his solutions, illustrating his journey from a detail-oriented practitioner to a visionary leader capable of transforming insights into substantial practice success. This episode isn’t just a rundown of professional achievements; it’s a deep dive into the philosophy of leadership that transcends the conventional. Dr. Kacos discusses the importance of kaizen — the practice of continuous improvement and the impact of small, daily changes that cumulatively drive significant growth. He emphasizes the role of leadership in not just setting the direction but also in cultivating an environment where every team member is empowered to lead in their capacity, underscoring that titles do not make leaders — actions and accountability do. Whether you're a dental professional or someone interested in the broader lessons of leadership and personal development, Dr. Kacos’s insights offer invaluable lessons on the importance of adaptability, the courage to embrace mistakes as learning opportunities, and the significance of maintaining equanimity in leadership roles. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast