Rock n' Roll Research Podcast

If you feel more like a rockstar on tour than a researcher traveling for qualitative research, then you’re probably working with Daniel Berkal of The Palmerston Group.Daniel considered a career in music before pursuing advertising and eventually research. Qualitative research has been the perfect outlet for his creative mind, which persistently pumps out fresh ways to uncover insights and keep everyone engaged and having fun along the way.Daniel shares what first drew him to research, tips on doing research in Las Vegas and how Tik Tok is changing how we discover and consume insights.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Rogerio Monteiro is Chief Client Officer for Worthix, a leader in using AI to measure what value truly means to customers. Rogerio is dynamic, sharp, energetic and uncommonly resilient. If you’re in need of a good mood and some inspiration, Rogerio is a great person to spend time with.He started his research career in Brazil with General Motors and Kraft Foods before going all-in as an entrepreneur in concert promotion. Murphy’s Law struck his venture in every way possible, and Rogerio refreshed his successful research career armed with newfound perspective and hard-won wisdom.Rogerio shares his journey, what he’s learned along the way and the techniques he’s employed to keep positive and moving forward. He also discusses his love for surfing, the power of samba and why the future of research is both conversational and real-time.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Right on time for the holidays! Elizabeth Saulsbury of Cox Enterprises, has just released her debut album, “Peppermint.” It is a wonderful, jazzy collection of holiday standards and original compositions, accompanied entirely by colleagues from Cox.Elizabeth started her career at Cox as a research analyst and has navigated her way to her current role as Employment Brand Manager. She discusses why research provides a useful foundation in her current role, changing consumer attention spans and the value of good data.She also shares her journey through the music, how she came to release "Peppermint" and what music shares in common with marketing.Find Elizabeth’s album “Peppermint” on Spotify, Apple Music, iTunes, Amazon Music or wherever you get your jams. \m/Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Adam Conley is the Regional Director of Insights for North America at Mars Wrigley who, let’s be honest, is home to all the best confectionary brands.A torn ACL as a college basketball player got him focused and led the way to a career in insights. In this short conversation, he has sharpened my own understanding of what insights are and how to make them stick.Adam draws deeply insightful parallels among data, creativity, consumer behavior, backyard oil and the development of movements like punk rock, hip hop and reggae. On the power of provocation in landing an insight: “NWA can come in and land an insight in any company better than I could, better than anybody I’ve ever seen.”Adam’s relentless pursuit of understanding the origin of things makes his views of the future especially shrewd. Plus, he loves punk rock.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

David Corsaro is a Client Director at MetrixLab and he fooled me on this podcast. I don’t feel so bad, though, because he also took the trophy on “Fool Us” by stumping Penn & Teller. David has always had two careers, a magician and a market researcher. They are not one and the same, but he has distilled insightful lessons from each. In fact, he recently delivered a compelling presentation at the Insights Association South Central Chapter Annual Conference in Las Vegas where attendees, myself included, came away both with a new lens on research and wondering if magic is actually real. As good a magician as David is, he’s an even better marketer and researcher. We discuss his journey through both careers, how they intersect and we share some mutual love for the Beastie Boys.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Before founding COMARKA Research in the US 16 years ago, Isabel Aneyba was a Category Manager and CMO in consumer goods and retail in Mexico. Her multi-country and multi-disciplinary background has laid the foundation for her unique expertise in cultural insights and strategy.At COMARKA, Isabel employs innovative participatory methods for understanding consumers and culture. Stories are important in her professional life but perhaps even more important in her personal life. For the past 15 years, she has volunteered reading bedtime stories to kids in a transitional children’s home.Isabel shares her career journey, her perspective on the future of insights and the music she would want to keep her company on a deserted island.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

How does a leader of one of the top master’s programs in market research prepare the next generation of insights professionals? The short answer is start with Mr. Miyagi, Ted Lasso and Sonny from “A Bronx Tale” and sprinkle in some Bruce Lee and Bruce Springsteen. What does that mean? You have to listen to find out!Scott Hanson is Director of the MSMR program at UT Arlington. He is deeply passionate about his responsibility and his commitment to his students. His personal journey, which has included years as a commercial research practitioner, has shaped his approach in powerful ways.Scott discusses his path through research and his viewpoint on leading the MSMR program with healthy doses of storytelling, humor and pop culture references.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Andy Poe is the founder and CEO of TasteMakers Research Group, an insights firm creating innovative ways to test products with consumers. Music was a consistent theme early in Andy’s career. She started out selling advertising for a radio station where she discovered the power of research to deliver relevant audiences. Later, in the heady days of the dot com boom, she was Research Manager for MP3.com when it became the largest tech IPO ever at the time.We discuss Andy’s career journey, how MP3.com contributed to her work at TasteMakers and a whole lot of rock n’ roll along the way.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Jeffrey Henning was a ‘teenage market researcher’ and later introduced several now-ubiquitous technologies to the industry including online surveys, enterprise feedback management and the #mrx hashtag. Today, he is the founder and Chief Research Officer at Researchscape International.But, in parallel, Jeffrey has also been a creator in the board gaming industry. He went from making his own rules for existing games to creating and publishing several of his own.We discuss Jeffrey’s journey through research and gaming, and along the way we cover ‘competitive payphones,’ Duolingo, Twitter and Green Day.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

According to Business Wire, the global cannabis market is expected to reach $176 Bn by 2030. New entrants into big markets require expert insight to take advantage of the opportunity.Mike Luce co-founded High Yield Insights in 2018 to help companies make sense of this new market landscape. After a successful career in research with top firms like IRI, Mintel and Market Track (now Numerator), Mike sought to put his expertise to work as an entrepreneur in this new space. Today, he is helping leading brands and research firms make well-grounded strategic decisions through a deep understanding of the contemporary cannabis consumer.Mike discusses his journey in research, what led him to cannabis entrepreneurship and where he sees the industry heading. He also shares the three records he’d want to keep him company if stranded on a desert island.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT