Rock n' Roll Research Podcast

I recently saw Nancy Cox’s article in Quirk’s about Frankie Lipinski’s roller derby exploits and I just had to learn more!Frankie (she/they) is an Insights Analyst at Escalent, one of the best data analytics/insight advisory firms in the business. She is also a proud grad of the prestigious MSMR program at Michigan State. On top of that, she skates for the Chicago-Style Roller Derby Team, a passion through which she has learned deep lessons about entrepreneurship, community, diversity and themselves.Frankie discusses their fascinating journey from Girls Rock Chicago to roller derby to research. She also shares the good works she is contributing to with the Insights Association’s IDEA Council and the QRCA’s Emeritus group.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Guitarists know Marc Huzansky as the co-host of the YouTube show, Tone-Talk. With over 22K subscribers, a partner like David Friedman from Friedman Amplification and guests from bands like Pantera, Stone Temple Pilots, Jane’s Addiction, Ozzy Osbourne, Toto and many others, it has become quite successful in its own right.Researchers know Marc as a long-time expert in healthcare research as VP at Cerner Enviza (formerly Kantar Health) for over 16 years. Cerner Enviza is a leader in data, insights and consulting for healthcare and the life sciences and is now part of Oracle via the 2022 acquisition of Cerner.Marc discusses his insights career, the future of healthcare research and his improbable journey of becoming a YouTube personality, including his favorite and most infamous interviews.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

You probably know Eric Dolan as the Director, Consumer Business & Intelligence for Johnson & Johnson Consumer Health helping drive global strategy for iconic brands like Listerine, Neutrogena and Band-Aid. He’s also ex-P&G and a proud grad of the University of Wisconsin’s revered MBA program which has trained many a senior leader in marketing, insights and analytics.You may not know that Eric spent years writing music and playing clubs in and around Boston (including the legendary Middle East!) with groovy and catchy rock/pop bands like Scram and The Union Jacks. The lessons learned from creating and performing music have served him well professionally.We discuss Eric’s journeys through research and music, the importance of “resonance” and the future of insights. Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Anh Tran is a grad student in the University of Texas at Arlington MSMR program graduating in May. Hers is one of the fresh voices of sharp, creative researchers who will steward the next chapter of the insights industry. Anh has long cultivated her considerable skill as a photographer. Her penchant for careful observation, empathy and curiosity serve her well in both her research and creative endeavors. We discuss ChatGPT’s potential applications, openness to unexpected outcomes and a little bit of jazz and Motown.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Growing up near NYC in Maplewood, New Jersey, Joel Primer initially eschewed the academic route of his parents and brother and decided to rock n’ roll. He was playing in bands from middle school onward, and he even played with Nick Clemons and his father, Clarence Clemons, from Bruce Springsteen’s E Street Band.Seeking a more stable life in his early 30s, Joel found the world of market research. After living through the series of mergers that started with UK-based Research Now through to Dynata, Joel is now in a Strategic Operations role at the mighty Kantar, one of the world’s largest data, insights and consulting firms.Joel recounts his journey and what he’s learned along the way. He also explains why we need to “bring something good” to the respondents that fuel the research industry.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Luke Kulik is Sr. Director of Sales at marketing and insights platform company, Prodege, who are particularly adept at fusing data sources in clever and powerful ways. Knowing that, it’s not hard to see how Luke found his way to the company.Luke plays many instruments like piano, guitar, saxophone and drums. But also the sitar, the bansuri and the bouzouki among others. His current musical passion is melding electronic music with traditional acoustic forms like blues, soul and others where the mashup creates new and inspiring forms.We discuss what makes insights appealing as a career, the advice that applies to both professional and artistic growth, and jam sessions in Chicago and at Quirk’s conferences.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

We invite Emmanuel Probst from Ipsos back to the Rock n’ Roll Research Podcast to discuss his latest book, Assemblage: The Art and Science of Brand Transformation. Emmanuel and I go deep into a few concepts from the book and revisit his ‘desert island disc’ choices from Episode #55. This is the first episode of the Rock n’ Roll Research Podcast with the “Open Mic” format. Enjoy! \m/ \m/Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

I first met Bohb Blair at an epic Motörhead show in Chicago in 2009. Fast forward and today Bohb is the CMO of the iconic Jones Soda and the Chief Brand Officer of its cannabis expansion, Mary Jones Cannabis. Bohb’s first career was in music. After quitting his job as tour manager for Urge Overkill’s Nash Kato, he landed an ad agency gig supporting an on-premise branding program. He bounced up the ladder of the agency world until he became Global Chief Experience Officer at Starcom before joining Jones.Bohb shares his career journey, his passion for helping pioneer CPG cannabis and his strategy as CMO for Jones. He also discusses why the cannabis market has a data advantage, the problem with bias in research, his love for Brian Eno and music as a hobby vs. a profession.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Angela Quinn is a visible and recognizable face in the world of market research. She is a regular at Insights Association conferences and ubiquitous on LinkedIn. She has also been a vocal and passionate advocate for ensuring diverse voices are heard and understood both within the research industry and in the context of the studies we conduct.You may be surprised to know she is a relative newcomer to the research industry and to the US. Angela shares her fascinating story of how she came to research, how she cultivated a talent for leatherworking and her optimistic vision for the future of the research industry.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT

Jonathan Rudick, Director of Customer Insights for Financial Services at Walmart, grew up and was educated in South Africa. After a brief stint in London, he traveled to Los Angeles and never went back.He got his start as a focus group facilitator and eventually found his way to HSBC, Capital One and finally Walmart. Jonathan’s mother was trained as a concert pianist. Sitting under the piano while she was playing sparked a passion for creating music that has carried him throughout his life. He discusses his unique journey including growing up in small-town South Africa, the influence of local indigenous music and the punk movement, and the importance of experimentation in both music and research. He also shares an insightful perspective on how modern technology is changing consumer behavior and the field of research.Try the Magic Mind mental performance shot! You have a limited offer you can use now, that gets you up to 48% off your first subscription or 20% off one time purchases with code RNRLT at checkout You can claim it at: https://www.magicmind.com/RNRLT